Billie Buoy位于墨尔本埃森登市，是一个新的社区餐厅，人们可以在这里度过一段美好时光。这里有健康的食物，老牌经典音乐，带领年轻人和年轻家庭领略80年代的舒适氛围。所以赶快把音乐声调大，穿上垫肩，做好发型来这里吧，因为Billie Buoy不容错过。
The good times roll at Billie Buoy, a new community-friendly eatery in Essendon, Melbourne. Serving up healthy food and old-school tunes, Billie Buoy draws in young people and young families with its feel-good vibes of the 1980s. So pump up the volume on your mix tape, your shoulder pads and your hair, because Billie Buoy is too rad to be bad.
▼餐厅内部概览，interior overview ©Timothy Kaye
为了使Billie Buoy更具影响力与吸引力，室内与品牌进行了同步的设计。在互联网和手机出现之前，人们翻来覆去地听Atari和Walkman，用VHS看约翰·休斯的电影，狂热的喜欢新秩序和麦当娜。Billie Buoy的设计正展现了八十年代激进，时髦，另类的特征。
The interiors and branding were developed in unison to create high impact and strengthen Billie Buoy’s appeal. We looked back to the days before Internet and cell phones – we dusted off our Atari and Walkman, put a John Hughes movie in the VHS, and jammed to New Order and Madonna – and conceived Billie Buoy as a 1980s character who was radical, hip and a little offbeat.
Occupying a corner location, the building has strong street presence to the front and side. Glass windows provide a view into the front of the venue, while the side wall is splashed with “Wake Me Up When I’m Famous,” providing a memorable backdrop for Instagram fame.
▼喷涂有“当我出名时叫醒我”的边墙，side wall is splashed with “Wake Me Up When I’m Famous” ©Timothy Kaye
Every centimetre of the compact 60-square-metre space is utilised to its full potential. Designed somewhat like a diner, a corner of banquette seating is at the entry, flowing into the counter area with stools, which is open to accommodate circulation in and out. An arched tunnel leads to more banquette seating in the rear dining room and to the back-of-house. The arch is a distinctive feature throughout Billie Buoy, its geometric curvature reducing the height of the ceiling in places and softening the junction between ceiling and wall.
▼带有高脚凳的吧台区，为进出流线提供了周转的空间，counter area with stools, which is open to accommodate circulation in and out ©Timothy Kaye
▼设有卡座沙发的后部餐厅区， banquette seating in the rear dining room ©Timothy Kaye
▼拱形元素 – 置物柜， arch feature – shelving ©Timothy Kaye
▼拱形元素 – 通往餐厅区的通道， arch feature – tunnel leads to the rear dining room ©Timothy Kaye
Nothing says 1980s like a palette of cobalt blue and hot pink. Blue is bold and moody, with textural materials – terrazzo, mosaic tiles, rendered walls and felt upholstery – to create depth, richness and variation within the singular hue. Brick flooring grounds the space, while the stainless-steel bar and arched shelving has old-school counter vibes. Hot pink and neon punch up the palette and help get customers into the groove.
▼材质的纹理给单一的色调带来具有深度的丰富变化， textural materials create depth, richness and variation within the singular hue ©Timothy Kaye
▼玫粉色和霓虹灯不仅为空间增色不少，同时起到了吸引顾客的效果， hot pink and neon punch up the palette and help get customers into the groove ©Timothy Kaye
We developed the brand identity, including the signage, coffee cups, packaging and apparel, inspired by the bright, colourful designs of Memphis. Rick Astley’s catchy lyrics are printed on the takeaway bags, and a Billie Buoy play on the Billionaire Boys Club is on the branded apparel.
▼以孟菲斯风格为灵感的品牌设计， brand identity inspired by designs of Memphis ©Timothy Kaye
▼品牌周边产品，branded products ©Timothy Kaye
A fun, youthful and retro-cool experience, Billie Buoy is where your feel-good dreams of 1980s nostalgia come true.
▼平面图，floor plan ©Biasol
▼餐厅酒吧区剖面图，section elevation – exterior dining&bar ©Biasol
▼酒吧区剖面图/厨房剖面图，section elevation – bar/kitchen ©Biasol
Name of the project: Billie Buoy
Location of the project (City/Country): 23 Albion St, Essendon, Australia
Completion (Month/Year): 20 May 2020
Category: Hospitality — Café/ Brand
Name of photographer: Timothy Kaye
Link of photographer website: http://www.timothykaye.com/
Name of contact person: Jean-Pierre Biasol
Email of contact person: firstname.lastname@example.org
Name of design office: Biasol
Link of design office website: http://www.biasol.com.au/
Designer or designer office based in (City/Country):