非常感谢张逸凡将项目介绍和项目图片授权gooood发行。更多请至：Ivan Zhang on gooood
Appreciation towards Ivan Zhang for providing the following description:

A’设计哲学：相似但不相同，更少却更妙。

当我们把生活中的产品定义为原始A（Original），原始产品A由于本身存在的设计缺陷，使得使用者不得不做出修正B，这种修正可能是一种动作姿势，可能是一种机械结构，也有可能是平添的辅助材料，总而言之，这种修正B是一种人为有意识对原物A做出的合理反应和改善，以辅助A更好的达到使用者的目的C，即：

A+B —— C

A’的设计哲学是规避这种人为修正，而直接达到使用者的目的C，即：

A’ —— C

A’在原物A的基础上避免了人为有意识的修正行为，从有意识到无意识，减少了无意义的操作流程，改善了产品的功能，同时减轻了使用者的负担，提供了更好的用户体验。

A’的设计哲学决定了它们不是彻底崭新的产品，一味的推出全新产品是对使用者和消费者的负担，也是对生态环境的负担。A’的哲学是在原有产品的基础上，通过至简的创造性方法，达到从A+B到A’的过程。

A’ Design Philosophy：Similar but not the same, less but better.

There are a lots of products which have design defects. When we define those daily products as the “Original A”, the Original A renders users to have to make correction “B”, which is possibly a posture, a mechanical structure or an added auxiliary material. In short, the correction B is an factitious and reasonable reaction and improvement for the original A, so as to help A and achieve the user’s purpose “C”, that is :

A + B —— C

The design philosophy of A’ is to avoid the factitious correction and directly achieve the users’ purpose C, that is:

A’ —— C

Based on the Original A, A’ avoids people’s intentional correction. Changing from intentional to unintentional decreases the meaningless operation process, improves the product’s function, reduces the users’ burden and provides better experiences for them.

The design philosophy of A’ decides that they are not thorough new products. Constantly launching the new products puts extra pressure on users as well as the ecological environment. So A’ is based on the original products and achieve the process from A+B to A’ through the simplest creative solution.

Bookshelf’

With a simplifying curve, Bookshelf’ does away with bookends, instead allowing volumes to follow the flex and casually lean.

简单的拱板弧线，让书本自然靠向一侧，不再需要任何书档。

Whisk’

The original function as a whisk has been guaranteed, but at the same time, the function of separating the yolk has been integrated into Whisk’s design. Since the design is integrated, less steps means more efficient and enjoyable cooking.

在保留打蛋器原本的功能基础上，融合了分离蛋清蛋黄的功能。

Bookmark’

Bookmark’ retains the original form and function of a bookmark, and can easily help people to take out the book from the shelves just by adding a crease.

天鹅绒面书签，除了书签的基本功能，通过简单的一条折痕，便能更简单的从书架上取下书籍。

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