Dynamic Installation Foil by Layer x Braun

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Layer富有经验的设计顾问Benjamin Hubert被邀请与Braun合作设计一个标志性的装置，展出于伦敦设计节。

Benjamin Hubert of experience design agency Layer has been invited to design a landmark installation in collaboration with Braun for the V&A during The London Design Festival.

少而精 Less but better

在过去的六十余年中，设计成为了Braun品牌文化中的中流砥柱。Braun的设计哲学是注重品质，功能，做清晰，长久，永恒的设计。Braun的设计理念可概括为前任总设计师Dieter Rams所写的一句话 “Less but better”“少而精 ”。此设计理念也成为了装置设计的出发点，命名为“Foil”的装置，将会和Braun的新剃须刀一起发布。

Over the last six decades, design has become a core pillar of Braun. The values of quality, functionality, clarity, longevity and timelessness have been integrated into an enduring design philosophy. Braun design ́s ethos is epitomized by the statement “Less but better” as once written by Dieter Rams the former head of design. This provides the starting point for the installation, titled “Foil” which will coincide with the launch of a new Braun shaver.

深思熟虑的金属箔片  A thoughtful foil

此装置是为了展示博朗剃须刀箔的性能功能，材料，和运动形态。在Tapestry展厅中展示着一个由40000个独立金属片组成的20米长波浪起伏的缎带，长度充满了整个展厅。这个金属缎带可以根据一个正弦曲线做持续动感的运动，在运动过程中反射和散射的光布满了整个展厅。由40，000个镜面金属片组成的缎带，其形状参考了精心设计的博朗剃须刀片的形状，而缎带的运动方式灵感也来源于博朗剃须刀头360度的转动方式。

The installation has been designed to showcase the performance engineering, materiality and movement of Braun’s shaver foils. A 20-metre-long undulating ribbon comprising 40,000 individual metallic elements will run down the entire length of the Tapestry Gallery. The ribbon will move continuously and dynamically in a sine wave formation, reflecting and scattering light around the gallery. The shape of the 40,000 mirrored metallic elements is informed by the precision engineered shape of the Braun shaver foil, and the movement is inspired by the 360-degree movement of the Braun shaver head.

▽20米长波浪起伏的缎带长度充满了整个展厅, A 20-metre-long undulating ribbon run down the entire length of the Tapestry Gallery.

▽ 10个LED灯光直接照射在波浪起伏的金属缎带上，在缎带的反射放大追踪下，灯光在墙壁挂毯上不断地流动,  A system of 10 LED lights will be directed onto the undulating metal foil, which will reflect, amplify and trace the light across the tapestries。

“博朗将实用的功能，优异的品质和简洁的设计融为一体。刨除了繁琐的装饰，创造出更精美简洁的产品。在V&A展示的装置，展示出来一个剃须刀功能最重要的一部分，如何接触你的皮肤。言简意赅的将设计重点集中于一方面，单一材料的使用也创造出了激动人心的体验效果。”

Oliver Grabes – Global Design Director, Braun

“Good design bringing functionality, quality and simplicity together is what Braun is about. To create better products with less, leaving decoration off and focusing on what is truly needed. The installation in the V&A is celebrating the foil – the most important part of a shaver, touching your skin. The simplicity of focusing on one part, one material can create amazing experiences.”

Oliver Grabes – Global Design Director, Braun

▽组装建造过程，Installation in progress

▽金箔细节，detail of metal foil

▽效果图，Renderings

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