Super Jinjiang by COLORFULL YUJING

感谢 COLORFULL 昱景设计 予gooood分享以下内容。更多关于他们：COLORFULL YUJING DESIGN on gooood。
Appreciations towards COLORFULL YUJING DESIGN for providing the following description:

 

01项目背景
BACKGROUND

晋江，是闻名全国的”中国品牌之都”，安踏、特步、361°、七匹狼等一批民族品牌从这里成长壮大，民营经济与实体制造塑造了这座城市鲜明的产业基因；而海丝文化、闽南建筑与侨乡文化，则赋予它深厚的人文底蕴。与晋江相邻的蟳埔民俗文化村，近年来因非遗簪花、闽南古厝与滨海渔村风貌持续受到关注，成为当红的现象级文旅IP。

Jinjiang, known as China’s “Capital of Brands,” is home to leading companies such as Anta, Xtep, 361°, and Septwolves. Alongside its strong manufacturing heritage, the city is enriched by Maritime Silk Road culture, traditional Minnan architecture, and overseas Chinese heritage. Nearby, Xunpu has become a celebrated cultural destination, known for its iconic hairpin flower tradition, historic Minnan houses, and coastal fishing village character.

▼蟳埔人文，culture © 黄睿/原力像素

正是在这样的背景下，”超级晋江”全球首家线下体验店落地蟳埔。作为晋江重点打造的城市产业文旅融合品牌，”超级晋江”依托鞋服产业集群优势，整合本土品牌、设计资源与创新业态，希望以人文流量赋能产业传播，让更多人认识晋江制造、感受晋江品牌，并推动产业、文化与消费的深度融合。

Against this backdrop, Super Jinjiang launched its first flagship experience store in Xunpu. Built on Jinjiang’s footwear and apparel industry, the project brings together local brands, design, and cultural experiences, creating a platform that connects manufacturing, culture, and tourism while showcasing the spirit of Made in Jinjiang.

▼建筑轴测分析图，Architectural axonometric analysis drawing © COLORFULL昱景设计

 

02设计理念
CONCEPT

面对这样一座连接产业与文化的城市窗口，我们没有将”超级晋江”定义为一座传统零售店，而是提出了”SUPER RUNWAY（超级T台）”的设计概念，围绕“展示”与“交流”两大主要功能，打造一座融合闽南生活美学、品牌展示与公共交流的城市体验空间。让品牌、文化与游客共同成为这场城市秀场的主角，人们在游览、停留与探索的过程中，自然感知晋江的产业活力与闽南的人文底蕴。

Rather than designing a conventional retail store, we conceived Super Jinjiang as a “SUPER RUNWAY”—a stage for brands, culture, and people. Combining exhibition, public interaction, and Minnan-inspired spatial experiences, the project invites visitors to discover both the energy of Made in Jinjiang and the region’s cultural heritage through exploration and everyday encounters.

▼建筑外观及外部环境，Building appearance and external environment © 黄睿/原力像素

 

03让建筑回应场地
ARCHITECTURE

该建筑最具辨识度的是一座红砖塔，它承担垂直交通功能，也是进入蟳埔的重要城市地标。浓郁的”胭脂红”塑造了传统古厝的建筑风貌，更承载着海丝文化、侨乡文化以及世代延续的地方生活方式。

A striking red-brick tower forms the building’s defining landmark, functioning both as the vertical circulation core and as a gateway marker for Xunpu. Its deep crimson tone references the traditional architecture of southern Fujian, reflecting the region’s Maritime Silk Road heritage, overseas Chinese culture, and enduring local way of life.

▼红砖塔外观，The exterior of the red brick tower © 黄睿/原力像素

▼主入口休闲区域，Main entrance leisure area © 黄睿/原力像素

▼红砖塔，Red Brick Tower © 黄睿/原力像素

主体建筑采用铝合金波纹板、裸露钢结构与高透玻璃等轻量化材料消解了建筑的笨重体量，同时也构建开放而通透的展示空间，为“SUPER RUNWAY（超级T台）”提供了极致开放、视线交汇的展示环境。未来，随着祠堂的进一步开放，广场与商业形成围合关系，这里将成为居民、游客与商业活动共同汇聚的城市节点，让历史场所与当代生活自然交融，持续激发街区活力。

The main building combines corrugated aluminum panels, exposed steel framing, and high-performance glazing to reduce its visual mass and create an open, transparent setting. Designed as the “SUPER RUNWAY,” the space maximizes visibility and interaction, allowing brands, products, and visitors to share the same stage. As the ancestral hall opens to the public, the plaza and commercial spaces will become a vibrant public hub, bringing together residents, visitors, and everyday life while reconnecting heritage with the contemporary city.

▼建筑外观，Building appearance © 黄睿/原力像素

 

04让空间展示城市
INTERIOR

依托建筑形成的错层空间与探索动线，品牌展示突破了传统商业按楼层分区的模式，而是随着游逛过程自然展开。空间在视线的不断交汇、重叠中，形成“看与被看”的剧场效应。

The building’s split-level layout and exploratory circulation allow the brand experience to unfold naturally throughout the journey. Intersecting sightlines create a theatrical sense of seeing and being seen.

▼建筑剖面空间及视线分析，
Analysis of Building Sectional Space and Visual Lines © COLORFULL昱景设计

游客在不断前行、停留与向上的过程中，逐步发现品牌、文化与城市故事，每一次驻足都是一次新的”登台”，每一层空间也成为城市形象的一次展示。

As visitors explore the building, brands, culture, and local stories unfold along the journey. Every pause becomes a moment on the “SUPER RUNWAY,” and each level offers a new perspective on the identity of Jinjiang.

▼空间功能分区，Spatial functional zoning © 黄睿/原力像素

 

海丝茶饮
1F：THE CITY TEA HOUSE

一层以茶饮和游客服务为主，开放的外摆区域为游客提供停留、休憩与交流的空间。

The ground floor is dedicated to a tea house and visitor services, while an open outdoor seating area provides space for visitors to pause, relax, and connect.

▼1F茶饮空间，1st Floor Tea Lounge Area © 黄睿/原力像素

▼1F室内茶饮空间，1st Floor Tea Lounge Interior Area © 黄睿/原力像素

茶饮结合文创商品、新锐品牌的展示，让游客重新认识这座”中国品牌之都”背后的产业实力与设计创新。

Alongside the tea house, curated displays of cultural products and emerging local brands showcase the creativity and industrial strength behind Jinjiang, China’s “Capital of Brands.”

▼茶饮及展示区，Tea and Display Area © 黄睿/原力像素

 

晋江原造
2F：THE SOUVENIR MARKET

带得走的晋江，汇聚地方风味与文创好物，将晋江的产业魅力与闽南生活美学浓缩于一座精致集市，让游客将晋江的味道、文化与生活方式一同带走。

Bringing together local flavors, cultural products, and design-led goods, the marketplace offers a condensed experience of Jinjiang—one that visitors can take home through its tastes, culture, and everyday lifestyle.

▼2F晋江原造，The Souvenir Market © 黄睿/原力像素

 

晋江国潮
3F：THE FASHION GALLERY

陈列晋江国潮鞋服品牌，开放的展示空间让每一次游逛都如同漫步画廊，在探索中感受晋江时尚产业的创新活力。

Emerging brands and textile art are displayed in an open gallery-like setting, where visitors discover the creativity and innovation of Jinjiang’s fashion industry through exploration.

▼晋江国潮，Jinjiang’s fashion © 黄睿/原力像素

室内选用来自晋江磁灶的时尚福砖，以具有南洋花砖特色的纹样回应闽南地域文化，并结合穿孔铝板及金属等现代材料，旨在地域文化与当代展示之间建立新的平衡，使空间既保留闽南文化的温度，也展现出现代商业的开放气质。

Decorative tiles from Cizao, Jinjiang, reinterpret the motifs of Nanyang-style tiles, pairing them with traditional colors, perforated aluminum, and metal finishes. The resulting palette balances Minnan cultural heritage with contemporary retail expression, creating a space that feels both familiar and modern.

▼楼梯细节，Staircase details © 黄睿/原力像素

▼3.5F与3F空间关系，3.5F and 3F spatial relationship © 黄睿/原力像素

 

簪花体验
3.5F：THE ZANHUA SALON

簪花妆造与室内打卡区的融合，游客在这里完成从观光者到“主角”的转换。

The integration of Xunpu’s iconic floral hair styling with an immersive photo spot transforms visitors from observers into active participants in the experience.

▼3.5F与3F空间关系，3.5F and 3F spatial relationship © 黄睿/原力像素

▼3.5F空间，3.5F © 黄睿/原力像素

▼3.5F露台，3.5F terrace © 黄睿/原力像素

 

屋顶花园
RF：THE SKY GARDEN

沿着阶梯缓步向上，视野随动线层层递进——从近处的街巷烟火、古厝风貌，延伸至远处的海岸平线。交通、平台、楼梯、露台共同构成了一条连续的立体展示路径，人在行走，城市也在被展示。

As visitors move upward, the view unfolds from the lively streets and traditional Minnan houses to the distant coastline. Platforms, staircases, and terraces create a continuous spatial journey, where movement becomes a way of discovering the city.

▼屋顶花园，Roof Garden © 黄睿/原力像素

▼屋顶花园，Roof Garden © 黄睿/原力像素

 

05结语
CONCLUSION

“超级晋江”从方案设计到项目落地，仅短短数月，面对紧凑的建设周期，项目团队采用建筑与室内一体化协同推进的设计模式，将设计深化、材料选型、展示系统与施工组织同步整合，通过标准化节点、轻量化材料及模块化建造策略，在有限时间内实现设计品质与落地效率的统一。从红砖古厝到现代品牌体验店，真正被展示的，不只是晋江制造，更是一座城市如何在尊重历史的基础上持续生长，并以更加开放、自信的姿态走向未来。

Completed within just a few months from concept to opening, Super Jinjiang adopted an integrated architectural and interior design approach. Standardized details, lightweight materials, and modular construction enabled high-quality delivery within a compressed timeline. More than a showcase for Made in Jinjiang, the project reflects how history and innovation can evolve together.

▼簪花，Floral Hair © COLORFULL昱景设计

项目信息/ Project Info
名称：「超级晋江」蟳埔体验店
地址：泉州丨蟳埔
竣工时间：2026
业主：晋江产业集团
业态及商业策划：设界科技集团有限公司
项目功能：城市展厅
建筑面积：275㎡
主创设计：赵宗阳，小野良介
项目团队：杨萍，谢皓翔，杨阳，龙驹敏，张凡星，许璐颖，徐正林，郑丽娜，向雯君，李琼
建筑设计：COLORFULL昱景设计
室内设计：COLORFULL昱景设计
泛光设计：COLORFULL昱景设计
施工单位：福建省中创联合建筑工程集团有限公司
摄影版权：黄睿/原力像素
材料：见南花砖、特色手工砖、方块复古红砖、海洋板、穿孔铝板

Name: Super Jinjiang
Location: Quanzhou, China
Completion Date: 2026
Client: Jinjiang Industrial Group
Retail Planning & Commercial Strategy：Shejie Technology Group Co., LTD
Program: Retail
Area: 275 sqm
Design Director: Sunny Zhao, Ryo Ono
Design Team: Yang, Louis Xie, Ping Yang, Leo Long, Luying Xu, Fanxing Zhang, Zhenglin Xu, Nana Zheng, June Xiang, Qiong Li
• Architecture design: COLORFULL YUJING
• Interior design: COLORFULL YUJING
• Lighting design: COLORFULL YUJING
Construction: Fujian Zhongchuang United Construction Engineering Group Co., LTD
Photographer: Ray/Pixel Force
Materials: Nanchow Decorative Tiles, Handmade Bricks, Vintage Red Brick Pavers, Marine Pavers, Perforated Aluminum Panels