PMW Chengdu Store by All Design Studio

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Appreciations towards All Design Studio for providing the following description:

延续杭州店PRISON的主题，这家店的设计表达一个深刻的命题：当人困在一个空间太久，会对时间和空间有失真的感受。

An immersive retail environment explores the psychological disorientation of confinement.

▼门店概览，Overall view © Yuuuunstudio

 

主入口：沉睡巨人
Main Entrance: The Slumbering Giant

步入空间的起点，主入口的巨人陷入沉睡头上佩戴着银制的荆棘冠仿佛耶稣受罪的过程，待他一天苏醒来从地底钻出来来打破这一片混沌世界。

▼轴测分析图，axo © All Design Studio

Visitors enter beneath a colossal slumbering giant crowned with a silver thorn wreath—evoking Christ’s Passion. This dormant sentinel embodies impending rebellion; its eventual awakening will shatter the prison from below.

▼主入口，Main entrance © Yuuuunstudio

▼主入口雕塑，Sculpture at the main entrance © Yuuuunstudio

 

天花板：合体炸裂
Ceiling: Temporal Fracture

在天花上形成一道巨大的裂缝，从裂缝我们看到了天空的颜色和阳光的变化，我们运用自然光线色温和橘色暖光色温，来表现一天的东升西落。营造这个空间里的时间是混乱不可控的。

▼裂缝分析图，analysis of the crack © All Design Studio

Overhead, a seismic fissure splits the ceiling, revealing shifting skies and sunlight. Natural daylight transitions (cool to warm orange hues) simulate sunrises and sunsets within this confined space, creating deliberate temporal chaos.

▼天花板上巨大的裂缝，Huge crack in the ceiling © Yuuuunstudio

 

地面：熔岩地表与光影迷幻
Floor: Lava Terrain + Optical Illusions

地面的电镀砖呈现的红色像是烧红的火山岩石，手工雕刻裂缝让地面更有天然的质感。四周的灯光与电镀砖的反射交相辉映，为整个空间笼罩上一层神秘莫测的气息。

Electro-glazed tiles glow like volcanic rock, hand-carved with lava-like fissures. Light reflections from surrounding fixtures interact with the mirrored surfaces, cloaking the space in ethereal ambiguity.

▼地面的电镀砖，Electro-glazed tiles © Yuuuunstudio

 

次入口：结构倒塌
Secondary Entrance: Structural Collapse

次入口犹如天花震裂的连锁反应，犹如倒塌后的狱所残骸，不规则的金属石块互相倚靠重组成了一个类像素化的立面。破碎的巨型铁板形成了入口，而冲霄而下的粗壮铁链，则悬挂着醒目的品牌LOGO，宣告着新秩序的诞生。

As if triggered by the ceiling’s rupture, a pixelated façade emerges from collapsed prison wreckage. Jagged metal slabs lean against one another, forming an entry beneath suspended chains that boldly display the brand’s logo.

▼次入口，Secondary entrance © Yuuuunstudio

▼不规则的金属石块，Irregular metal stones © Yuuuunstudio

 

中心焦点：荒诞烤炉与达达精神
Centerpiece: Absurdist Furnace

空间中央的岛台设计充满了诙谐的无厘头色彩— 一个巨大的“烤炉”。其上甚至摆放着一只“烤鸡”，以极具达达主义风格的错觉感，挑战着访客的常规认知，为紧张的空间注入一丝黑色幽默。

▼烤炉分析图，central island analysis © All Design Studio

A central island subverts expectations as a towering Dadaism “furnace.” Its crowning touch—a roasted chicken prop—injects dark humor into the tense atmosphere through surreal juxtaposition.

▼中央岛台，The central island © Yuuuunstudio

▼中央岛台近景，Close view of the central island © Yuuuunstudio

 

收银台：笼中舞台
Checkout: The Cage-Stage

收银台化身为一个极具戏剧张力的“铁笼”，仿佛店铺末端的独特舞台，这时有一个DJ在其中放起音乐也不为过。

The cashier station transforms into a theatrical cage—a stage-like finale where a DJ might commandeer decks amidst the industrial decay.

▼收银台，The cashier station © Yuuuunstudio

 

试衣间：碎片反射
Fitting Rooms: Fragmented Reflection

内部试衣间的灯光为常态的服装照明标准，走出来的试衣镜也是用巧妙的裂纹拼接来填满整个墙面，延续着空间的破碎美学。休息椅以一种当代艺术的重组形态置于镜子前，既可以作为休憩之地，也可以随手放置衣物。

Inside, standardized apparel lighting gives way to a full-wall mirror upon exit. Cracked and recomposed, its fragmented surface extends the narrative of disintegration. Custom sculptural seating doubles as clothing displays before this broken glass canvas.

▼内部试衣间，Fitting room © Yuuuunstudio

▼休息椅，Resting seat © Yuuuunstudio

 

空间边界：虚实交织的禁锢感
Boundary: Trapped Between Real and Unreal

店铺一侧的电网钢丝用灯丝缠绕，形成一个虚虚实实的视觉效果，即有不可碰触的距离感又虚幻的不真实感。PRISON主题空间，不仅是一个零售场所，更是一次关于禁锢、觉醒、时空扭曲与荒诞重生的沉浸式叙事。欢迎踏入这片混沌与秩序交织的领域，感受被重塑的感官边界。

Along one wall, glowing wires wrap around electrified mesh—creating a strange tension: it seems dangerous enough to keep you away, yet flickers like an illusion you can’t trust.

▼电网钢丝，Electrified mesh © Yuuuunstudio

▼设计细部，Design details © Yuuuunstudio

项目名称：PMW
项目类型：服装店
设计方：All Design Studio（ADS）
公司网站：alldesignstudio.net
联系邮箱：michelleyip@alldesignstudio.com.cn
项目设计：2025
完成年份：2025
设计团队：ADS
项目地址：成都cosmo
建筑面积：133m²
摄影版权：Yuuuunstudio
客户：PMW品牌

Project name: PMW Chengdu Store
Project type: Fashion Store
Design: All Design Studio（ADS）
Website: alldesignstudio.net
Contact e-mail: michelleyip@alldesignstudio.com.cn
Design year: 2025
Completion Year: 2025
Leader designer & Team: ADS
Project location: Cosmo, Chengdu
Gross built area: 133㎡
Photo credit: Yuuuunstudio
Clients: PMW

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