Huanya art space by WIT Design & Research

感谢 方夏设计 对gooood的分享。更多关于他们： WIT Design & Research on gooood
Appreciation towards WIT Design & Research for providing the following description:

肖像摄影的本质是什么？这是鼎极摄影在过去十一年从未停止思考的。因为她专注，因为她追求顶级。在北京、上海、杭州积淀了7家风格各异的专业肖像摄影机构之后，鼎极提出了一个设想来创办她的第8家：一个不以盈利为导向的、仅探讨肖像艺术的空间。

What is the essence of portrait photography? Dingji Photography has been pondering this question for the last 11 years due to its focus on excellence and the pursuit of the highest standards. Having established 7 professional portrait photography agencies in Beijing, Shanghai, and Hangzhou, each with a different style, Dingji put forward a new concept for its eighth establishment: a space, Huangya Art Space, that explores the art of portraiture without being profit-oriented.

▼空间概览，Overall view © Simon

“听完鼎极创始人这个设想，作为一个去过很多艺术空间的人，我顿时有点感动。要知道在充满内卷和疫情的不确定里（筹划时），它还在执拗”讨论艺术”——这个看似远离商业却能真正将肖像摄影出品极致化的做法——这是可贵的。”方夏设计的罗振华表示。然而客单价却到了其品牌常规店的5-10倍，还被广受喜爱。

Commenting on the initiative, Luo Zhenhua from WIT Design explains “As a visitor who has been to numerous art spaces, I was immediately moved after hearing about this concept from the founder of Dingji. At a time of fierce competition and uncertainty (during the planning phase) due to the pandemic, Dingji persists in resolutely ‘discussing art’. This practice seems far from commercial interests, yet it truly perfects the production of portrait photography and this is commendable.” Despite this pursuit of art, the average transaction value at the new store is 5 to 10 times higher than that of Dingji’s regular stores, and the new studio continues to be widely loved.

▼入口处，Entrance © Simon

 

01 空间/“云”时代的肖像管家
“The Portrait Steward in the Era of Cloud Computing”

然而，艺术真的离我们很远吗？众所周知，我国的很多产品的硬件都与西方顶级品牌无异，但售价却仍有距离。也许还差了到位的艺术与设计的理解。说回肖像摄影，在与鼎极人接触的几年时光里，从未有半秒觉得它只是一个普通影楼，鼎极的艺术也绝不是曲高和寡。它一直在默默地为大家提供一种经得起挑剔的摄影服务，且不断把肖像艺术极致化。

Is art so distant? It is well known that the mechanical part of many products in China is on par with top Western brands, yet there is still a gap in terms of pricing. Perhaps what China is lacking is a thorough understanding of art and design. Luo has never considered the studio to be an ordinary photographic studio producing ordinary portrait photography. Yet the art presented is far from being exclusive and for a select few. Instead, Dingji has always been dedicated to provide a photography art of service which is timeless, and continues to perfect and develop the art of portraiture.▼肖像展示空间，Portrait display space © Simon

▼艺术化的空间，Art space © Simon

展厅长廊里呈现的是一片机械美学的景象，仿佛在千分之一秒的机械快门声中，为客人定格，为客人捕捉，然后实时处理并上传下载。鼎极的艺术输出不是十六世纪文艺复兴时期烛光里的肖像油画，也不是十九世纪相机的慢慢成像，而是在一片银色的、金属质感的未来主义里，不受技术限制的捕捉、储存与在线管理——永不褪色、永不丢失。

Within the corridors of the studio’s exhibition hall, a scene of mechanical aesthetics unfolds. It seems as if customers have been frozen and captured by the mechanical shutter in a millisecond and then the photos processed, uploaded and downloaded in real-time. Dingji’s artistic output is not akin to either the oil portraits of the 16th century Renaissance or the slow imaging of cameras in the 19th century. It exists within a futuristic realm of silver and metallic textures, where capturing, storing, and managing photos online is unrestricted by technology, and photos never fade or get lost.

▼空间设计模拟机械快门，Design inspired by mechanical aesthetics unfolds  © Simon

这第8家，寰亚艺术空间提供给客户一个未来的场景：在“云”数据时代下，为客人拍照的同时还做客人的肖像管家。作为艺术肖像管家的鼎极，在展馆里还提供了超大互动装置，充分展现强大的后台技术。

The Huanya Art Space, the eighth Dingji photography establishment, provides customers with a scenario of the future: Dingji not only serves as a photographer for clients, but also acts as their portrait database administrator in the era of cloud data.  Dingji also displays large-scale interactive installations in the exhibition hall, showcasing the power of the studio’s advanced backend technologies.

▼装置互动屏，Interactive Installation Screen © Simon

如果有一家“天堂的影楼”，大概率地也是曲面的。展厅是曲面的——建筑大师安东尼奥·高迪说“直线属于人类，曲线才属于上帝”。

展厅里会定期举行影展，冀望通过展览内促鼎极的自身进化。其次，艺术廊道由机械快门的造型分隔成段，每段记录一个鼎极拍摄的故事和场景。

Architect Antoni Gaudí once said, “The straight line belongs to humankinds, the curved one to God.” If there were a “Heavenly Photographic Studio,” it would most probably be curved in design, as is he exhibition hall of this space.

Photo exhibitions are regularly held in the exhibition hall, aiming to promote the studio itself. of Dingji through the showcased works. Additionally, the art corridor is divided into sections by mechanical shutter shapes, each section documenting a story and a scene captured by Dingji.

▼定期影展，Regular photography exhibitions © Simon

 

02 价值/品牌的自主蜕变
Value, Autonomous Transformation of the Brand

肖像顾问+艺术探索+对未来影像的致敬——回归至商业空间本身，疫情后项目多频次获得客群，并达成其常规店客单价5-10倍，无论在商业或品牌维度都产生质变。

这是一次现代影像空间对未来的观察和探讨，借由设计直观地抵达，并得到了积极响应。肖像摄影是服务体系下的肖像顾问+艺术探索+对未来影像的致敬。

The studio combines portrait consultant, art exploration and an homage to the future image. Returning to the commercial space itself, this project has gained a significant number of customers since the pandemic, and the average transaction value is 5 to 10 times higher than that of Dingji’s regular stores, which has promoted a lot including business and the brand.

The observation and exploration of the future carried out in this modern photography space, which is presented directly through space design and has received positive responses from customers.

▼艺术品展陈，Art exhibit © Simon

 

03 本质
Essence

“记得有一个鼎极人的故事特别的打动我：有一位客人想拍日出下的自己，而当这位客人早上 6 点准时赶到户外拍摄地时，鼎极的商务团队热情洋溢地递来茶水，化妆团队早已准备好所有设施在户外等候着，拍摄团队的老师、机器、设备、灯光都早已调试就位，客人还有日出的阳光一起融化了。”

For Luo, there is a particularly moving story which illustrates the professionalism of the studio staff. A client wanted to have her photograph taken at sunrise. When she arrived at the outdoor set promptly at 6 a.m., Dingji’s business team kindly offered her tea. The makeup team were waiting for her outdoors and had already prepared everything.  The camera equipment and lighting had also been perfectly set up in advance by the photography team. The customer’s experience was further enhanced as the shoot was accompanied by the warm rays of the rising sun.”

▼婚纱展区，Wedding dress exhibition area © Simon

回归至商业空间本身，疫情后项目多频次获得客群。那一刻，接待客人的不是某一位睡眼惺忪的独立摄影师，而是整套成熟的商业团队，系统地追求艺术成果。最终，一套属于个人高定的、有时代张力的艺术肖像，产出。

Returning to the commercial space itself, this project has gained a significant number of clients since the pandemic. Clients are received not by a single bleary-eyed independent photographer, but by a fully-fledged team systematically pursuing artistic outcomes. As a result, a set of customized artistic portraits with a characteristic of the era is produced.

项目名称：鼎极摄影-寰亚艺术空间
业主信息：鼎极摄影
项目地点：中国·北京
项目面积：1500㎡
室内设计：WIT方夏设计
设计团队：罗振华 牛倩璇 陶睿 赵公普 张艳丽 田昌鑫 陈文懿
照明设计：TS Lighting
互动设计：乐趣理论
项目摄影：Simon
文案策划：NARJEELING那几岭
项目策划：楽品牌策略机构

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