GIMME A HUG - Package design for rice series by RONG Design

非常感谢 一融设计 予gooood分享以下内容。更多关于他们，请至：RONG Design on gooood.
Appreciations towards RONG Design for the following description:

为了满足不同家庭的口味及营养搭配的需求，品牌推出了白米，黑米和黄米三款产品，并希望通过简约而特色的包装突出产品系列特质，同时展示品牌年轻创新的内涵定位。在调研和分析产品的过程中我们发现，作为5kg重量的米袋包装，绝大多数消费者都会选择抱取的方式来购买产品，从而避免挤压的把手给手掌带来的不适，因为5kg的米袋的尺寸和比例抱起来更舒适，感觉也更轻便。设计则以此为灵感，将米袋设计成了婴儿背袋的形象，并通过不同的肤色的婴儿巧妙的区分了产品品类，并通过镂空工艺清晰的展示了产品内容，让系列包装变得可爱亲切且趣味十足，陈列于货架一个个可爱婴儿让人不禁想抱一下。

To meet demands of different families for tastes and nutrition arrangements, the brand Fengfan launched white rice, brown rice and black rice. The brand intends to highlight the characteristics of product series via simple and distinctive packaging and present the young and innovative connotation positioning of the brand. In the process of researching and analyzing products, we have found that when it comes to bagged rice of 5kg, most consumers choose to hug the product in arms when buying so as to avoid the discomfort caused by carrying the handle, because the size and proportion of the 5kg rice bag feels more comfortable and convenient. This gives the rise of designing a baby-shaped rice bag. Customers are able to tell product categories easily from the different skin colors. Product content is seen through the transparent part of the bag, which is the face of the baby. All these makes the packaging lovely and full of fun. These lovely babies displayed on the shelf induce people to hug them.

More: RONG Design，更多关于他们，请至：RONG Design on gooood.