Crepe bouquet by nendo

Sustainable bouquet packaging design

项目标签

设计公司
nendo
位置
Japan
类型
Design
材料
PlasticPaper
分类
Product DesignIndustry Design

感谢 nendo 予gooood的分享。更多关于他们:nendo on gooood
Appreciation towards nendo for providing the following description:

花束作为一种简洁大方的礼物而广受欢迎。然而,花店通常是在接受了顾客的订单后才会开始制作,因此,顾客需要等待一段时间,而且很难想象成品花束的样子。人们之所以很难在花店的货架看到上预先制作好的花束,是因为鲜花一旦被束成一束,就无法获得足够的水分来保持新鲜。

Bouquets are widely loved as an easy gift. However, it is common for florists to make one after it is ordered, which creates a wait time for the customer and makes it difficult to picture the final look. Because flowers, once arranged in a bundle, cannot get enough water to stay fresh, it was difficult to line premade bouquets on store shelves.

▼项目概览,overall of the design © Akihiro Yoshida

Crepe bouquet by nendo

本项目旨在开发一种全新的花束形式,以减轻花店的制作压力,同时保持花朵的新鲜,让更多的人享受到更长时间的欣赏乐趣。在典型的花店中,花茎的末端通常会用湿纸包裹,以保持花束的水分,而新设计则在包装中置入了一个与花束相适应的供水系统。该容器可容纳80毫升水,容器盖子设有开口,花径可以穿过孔洞接触到水分。

A new bouquet was designed to reduce stress in shops and allow more people to enjoy flowers for a longer time. Whereas at a typical flower shop the end of the stems is wrapped in damp paper for water retention, the new design chose to contain a water supply that fits inside the bouquet. The container holds 80ml of water, and its punctured lid lets the stems through.

▼花束中置入了存水的容器以保持花朵的新鲜,container of water are placed in the bouquet to keep the flowers fresh © Akihiro Yoshida

Crepe bouquet by nendo

▼花束侧立面,profiles of the bouquet © Akihiro Yoshida

Crepe bouquet by nendo

Crepe bouquet by nendo

▼该设计可以直观的展示最后的花束成品,The design can intuitively display the final bouquet of finished products © Akihiro Yoshida

Crepe bouquet by nendo

Crepe bouquet by nendo

由于该设计解决了必须迅速将鲜花放入花瓶以保持新鲜的问题,因此花束的包装也可以继续保留下来。包装采用了“可丽饼”形状的纸封面,“可丽饼”花束的名字就来源于此,包装中部采用了可撕拉的设计,因此可以轻易地一分为二。将撕下来的顶部包装倒扣过来,再将两部分重新组装起来,就形成了花瓶一般的独立造型。

Since the design solves the challenge of having to quickly put flowers to a vase to keep them fresh,  the covering is intended to be displayed as-is. The crepe shaped paper cover, from which the name “crepe bouquet” originates, has perforation near the center so that it can be split in two. Flipping the torn-off top upside down and reassembling the two makes a vase-like shape to be self-standing.

▼组装过程,reassembling process © Akihiro Yoshida

Crepe bouquet by nendo

▼花束的两种独立造型,Two independent shapes of the bouquet © Akihiro Yoshida

Crepe bouquet by nendo

Crepe bouquet by nendo

▼花束材料组成,Composition of the bouquet © Akihiro Yoshida

Crepe bouquet by nendo

盛水容器盖子开口的周围采取了防漏水措施,即使花束被侧放在桌子上时,也不会有水溢出。这种设计允许花店在接受到订单前就可以安排花束的制作,并将制作好的花束展示在店中,因此,人们更容易在快节奏的零售环境中购买到它,例如商业区或火车站前等地点。

A leak free structure surrounds the holes to prevent the water from spilling when it  is laid on its side. As the design allows for pre-arranged bouquets to be laid out fresh in shops, they can be more readily purchased in fast-paced retail environments, like in business districts or in front of train stations.

▼细部,Details © Akihiro Yoshida

Crepe bouquet by nendo

Crepe bouquet by nendo

▼设计概念,Concept © nendo

Crepe bouquet by nendo

Client: Aoyama Flower Market
Collaborator: Sherry Huang / Katsuaki Kobayashi
Photographer: Akihiro Yoshida
2022.05

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