CRASH BAGGAGE HEADQUARTER by Alberto Caiola

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Crash Baggage以其已有凹陷的行李箱闻名，他们鼓励顾客“无需小心处理”。这家意大利设计师品牌的总部也贴心得恰如其分，通过关注设计进程、趣味性和自发性，强化了品牌的识别度，所有这些都在一处原本经典的空间内以充满活力的⻩色呈现出来。

Known for its pre-dented luggage, Crash Baggage encourages customers to “handle without care.” The Italian designer label’s fittingly fuss-free headquarters designed by Alberto Caiola Studio reinforce brand identity through a focus on playfulness, process, and spontaneity, all delivered in vibrant yellow within an otherwise classical space.

▼项目概览，overall of the project © Francesco Dolfo

Crash Baggage的总部位于威尼斯附近的一栋17世纪别墅中，将极简的朴素⻛与绝对的灵活度结合在一起。工作空间通过既低调又大胆的干预，让行李品牌的颠覆能量与建筑结构的经典内部形成鲜明对比。

Housed in a 18th-century villa close to Venice, Crash Baggage’s head office combines minimalist simplicity with total flexibility. Through interventions spanning understated to bold, the work space contrasts the luggage brand’s disruptive energy with the building’s unmistakably classical interior.

▼标志性的明黄元素沿着中央走廊设置，
The iconic bright yellow elements are set up along the central corridor © Francesco Dolfo

灰色镜面中的砂光玻璃面板与品牌的标志性明黄，突出并优化了别墅高天花板，也进一步强调和促进了公司的合作精神。玻璃面板也具有磁性，可用作素描和笔记的白板。这些元素沿着总部的中央走廊设置，在办公空间中也有。如此说来，它们的显眼位置确实将团队的想法和创意都“固定”在前沿和中心位置，这会巩固Crash Baggage的核心价值，同时也鼓励了团队合作。

Accentuating and optimizing the villa’s high ceilings, sanded glass panels in grey mirror and the brand’s signature yellow underline and foster the company’s collaborative spirit. These are positioned all along the headquarter’s central corridor, as well as in office spaces. Serving as whiteboards for note-taking and sketching, the panels are also magnetic. Their prominent position quite literally fixes the teams’ ideas and creativity front and center to underpin Crash Baggage’s core values and encourage teamwork.

▼可以根据需要以多种方式重新组装的模块化沙发，
Modular sofas that can be reassembled in a variety of ways as needed © Francesco Dolfo

明亮的⻩色面板与别墅原有的深色木⻔、窗框和天花板梁形成鲜明对比。设计中保留的另一个元素是刷浆威尼斯水磨石地板。并置现代与经典的还有3D数字时钟，以意大利和中国时间为背景，连接Crash Baggage分别位于威尼斯和上海的总部，也暗示了该品牌对旅游的关 注。相似的时，步入空间的⻔把手也采用了摇滚手势的形式，传达出品牌的叛逆理念。

The bright yellow panels in particular contrast with the villa’s original dark-colored wooden doors, window frames, and ceiling beams. Another preexisting element preserved in the design is the venetian terrazzo floor which has been lime washed. Juxtaposing classic and contemporary, 3D digital clocks set to Italian and China time connect Crash Baggage’s headquarters, and allude to the label’s travel focus. Similarly, the door handle to enter the space takes the form of a rock and roll hand gesture, signalling the brand’s rebellious philosophy.

▼⻩色面板与深色木⻔形成对比，
Yellow panels contrast with dark wooden doors © Francesco Dolfo

▼玻璃面板可用作素描和笔记的白板，
The glass panel can be used as a whiteboard © Francesco Dolfo

▼原有的深色木⻔、门框与3D数字时钟，
Original dark wood door, door frame and 3D digital clock © Francesco Dolfo

▼摇滚手势门把手，
Rock hand gesture door handle © Francesco Dolfo

“Crash Baggage as a brand is all about the attitude” explains Alberto Caiola. “My goal was to create a blank canvas for this attitude to fully express itself.” 为了强化品牌形象，Crash Baggage的标志性⻩色在整个空间中反复出现。包括引人注目的百叶窗帘，以及为公司的意大利总部提供灵活性的元素。例如，可以根据需要以多种方式重新组装的模块化沙发：用于不同任务的高度可调节桌；还有带滑轮的钢制储存系统。

“Crash Baggage as a brand is all about the attitude” explains Alberto Caiola. “My goal was to create a blank canvas for this attitude to fully express itself.” To reinforce brand identity, Crash Baggage’s trademark yellow is repeated throughout the space. This includes striking window blinds, as well as elements that lend flexibility to the company’s Italian head office. For example, a modular sofa that can be reconfigured in multiple ways according to requirement; desks of varying heights for differing tasks; and wheeled steel storage systems.

▼办公空间，
Studio © Francesco Dolfo

▼用于不同任务的高度可调节桌，
Desks of varying heights for differing tasks © Francesco Dolfo

▼工作室白板，
Whiteboard of the studio © Francesco Dolfo

对于一家崇尚自发创意和无忧旅行的品牌来说，灵活适应就是关键。建筑空间的中央走廊故意留出，可用作展览和活动等多种功能。酒吧区配有高脚凳，可作为员工喝咖啡的休息区域，也可用于半正式的工作会议场所。

For a brand that is all about spontaneous, carefree travel, such adaptability was key. The space’s central corridor has been left purposefully empty to allow for a multitude of functions, including exhibitions and events. A bar area complete with high stools can be a break area for employees to drink coffee, or a spot for less formal work meetings.

▼带滑轮的钢制储存系统，
Wheeled steel storage systems © Francesco Dolfo

Crash Baggage位于威尼斯总部充满活力，低调但有趣，它以一种克制的视觉语言传达出该品牌贴心易用的设计理念。显眼的白板上展示同事们不断变化的想法、正在进行的工作和创意想法，在强化公司自发性精神的同时，也喝彩这个非传统品牌的创意支柱。

Vibrant, understated, yet playful, at Crash Baggage’s Venice headquarters a restrained visual language communicates the brand’s fuss-free approach. Prominent whiteboards showing an ever-changing stream of colleagues’ thoughts, works in progress, and ideas reinforce the company’s ethos of spontaneity, all the while celebrating the creativity that underpins this most unconventional of brands.

▼外观夜景，
Exterior night view © Francesco Dolfo

地点：威尼斯
时间：2022
设计：Alberto Caiola
摄影：Francesco Dolfo

Location：Venice, Italy
Date：2022
Design：Alberto Caiola
Photo：Francesco Dolfo

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