Cosmetic Brand Renewal Project By nendo

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Appreciation towards nendo for providing the following description:

有机化妆品牌“naturaglacé”公司十周年产品包装设计。该品牌原产自日本，其价值在于采用百分百纯天然材料。该品牌产品性温，适宜所有包括婴儿肌肤使用。此次外包装设计旨在将该产品的特质和优势完美表现。

A renewal project to celebrate the 10th anniversary of the organic cosmetic brand “naturaglacé”. The brand value lies in raw materials which are of 100% natural origin. The products are manufactured in Japan, are safe to use, and are gentle enough even for a baby’s skin. However, there was an issue that those strengths and characteristics were vague.

取自产品原料的十一种大自然色突显了产品的价值。用笔刷将这些色彩任意的修饰在产品包装之上，通过对笔刷印记的尺寸把控，让每一件产品都表现的与众不同。该产品拥有十种色调来区分不同产品类别。暖灰色哑光材质作为所有产品的底色来避免外包装的暖色晕光。该系列的粉饼盒在包装的侧边特别设计了一处凹陷，仿佛画家持在手中的调色板。如此，通过借助大自然的色彩，每个人都如同画家一般，将自然与健康描绘在脸上。

11 colors found in nature related to the raw materials in the products are used to communicate their value. Brush patterns of these colors were randomly applied to the packaging, and by modifying the size and layout of the patterns, each package has a unique expression. There are 10 patterns of the color palette, to distinguish the different categories of products. Warm gray with a matte finish was chosen as the base colour of the containers, to avoid halation of the soft colours on the outer box. Compact cases for foundation and colour items in the series have a slightly hollowed indent on the edge, evoking the image of a painter’s palette with a dent to hook the fingers. In this way, by borrowing nature’s gifts and applying them on yourself as if a watercolor artist would paint a canvas, a design about the pleasure of applying makeup was accomplished.

English text: nendo
Chinese text: gooood editor Lu Lu

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