Store for Sneakerboy Melbourne / March Studio

非常感谢March Studio将以下内容授权gooood发行。更多请至：March Studio on gooood 
Appreciation towards March Studio for providing the following description:

March Studio还曾给gooood分享过/another project by March Studio shared on gooood:
Hotel Hotel Lobby and Nishi Grand Stair Interior 惊叹大厅！

澳洲事务所March Studio设计的墨尔本Sneakerboy概念店近日完工。在如今的网络购物大潮中，过去的各种实体店都做出反应—也在网上售卖货品。而这个Sneakerboy概念店却希望将这种便利的购物模式带往一个新境界—-成为一个不收现金也不线下售卖商品的实体在线商店，顾客在这个实体的在线商店中看真实的鞋子实物，然后试穿，最后再通过智能手机到线上购买自己心仪的款式。因为商店只放样货而不设库房，因而商品争取到更多的展示面积。

The way in which we shop has changed dramatically over the past few years.Yet as High Street shopping is replaced with the convenience of the online store,the experience of touching, trying, and smelling an object will never be replaced. Whilst some of the larger chains are struggling to implement web based change,the new Sneakerboy concept store is taking it to another level.

The first of many to be rolled out, Sneakerboy Melbourne is at the cusp of this retailrevolution. It is an online store you can walk in to; there is no stock, no cash, no till,and no product to take home. All that is needed to make a purchase in the store is a smart phone, (or one of the in-store Ipads) and a Sneakerboy ID. The rest of the available space is dedicated to the range of shoes, which means Sneakerboy can boast a larger range of stock on a much smaller footprint.

The architecture and the branding of the store, (also designed at March Studio), follows this underlying business structure, and yet also brings the digital connectivity to the forefront.

店面主要分两个区域，第一个是站在门口就映入眼帘的展示区，这个区域的形状像是地铁长廊，风格既复古有具有科技感，这里的可调式光源能够改变照明强度营造出不同的展示氛围。每个鞋子的下方都有一块LED显示屏，滚动显示着鞋子的设计师等信息。顾客可以扫描自己心仪的款式，得到价格和是否有货等等信息。

Sneakerboy Melbourne consists of two main areas; the display area and the fitting room. These two areas are expressed in the façade, a large circular steel portal directs the customer to the entrance and into the viewing chamber, whilst obscure glass blocks create a private, fitting room bathed in natural light.

The display area is designed with the same retro futurism of an Underground station, a reference to the sneaker’s rise to fashion in New York’s transport strike of 1966. Illuminated curved glass shelves house the entire range of sneakers, a viewing canvas for 162 individual shoes, which can be dimmed and adjusted by changing the lighting.

Scrolling LED tickers under each sneaker display the shoe’s designer. Customers are invited to scan the product with the Sneakerboy App for pricing and sizing, and the LED’s, a portal into the online store, can react and respond to online activity, displaying comments like “JUST BOUGHT IN SHANGHAI” or “SOLD OUT”. 1200 metres of cabling, reminiscent of a server room, is le exposed through the glass shelves rather than hidden away, a reminder of the hard wired nature of technology and connectivity.

第二个区域是方形的试鞋区。这里像是一个鞋子的图书馆，四周的排满了鞋子，中间是6张挺酷的钢椅，邀请人们坐下来试穿，椅子旁边还安装了IPAD，帮助顾客完成购鞋活动。

Customers are invited into the fitting room to check sizing and to make purchases. Constructed from 300 blackened steel pigeon holes, the fitting room is conceived as a library, housing all sizes of all styles. 6 custom spun steel chairs with integrated Ipad holders anchor the room and give the customers the opportunity to browse online and purchase whilst trying on.

Client Sneakerboy
Architect and Branding March Studio
Location Shop 21, Ground
265-279 Little Bourke Street
Melbourne Vic 3000
March Studio Team Rodney Eggleston, Anne-Laure Cavigneaux
Julian Canterbury, Jack Crocker, Sam Rice, Jono Ware
Contractor CBD Contracting
Photography Peter Bennetts
Engineer Co Struct Engineering
SQM 70
Budget Disclosed
Materials Concrete, Glass, Steel, LED Tickers, and Sneakers.

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