Scuderia Ferrari Club HANGZHOU by VBD

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Appreciation towards VBD for providing the following description:

 

跃马传奇
PRESTIGIOUS STALLIONLEGEND

法拉利，源于赛道的传奇品牌，1947年恩佐·法拉利以其梦想塑造了首辆同名跑车，自此，法拉利成为极速与优雅的象征，它超越了品牌界限，点燃了全世界赛车爱好者心中的激情与荣耀。随着时间流转，法拉利俱乐部应运而生，成为全球车迷心中交流、分享和庆祝的圣地。杭州法拉利车队俱乐部作为国内首家法拉利集团官方授权的线下实体俱乐部，它延续了法拉利的赛道精神，为会员提供一个全新的探索体验。
我们以设计之名，向传奇致敬。

Ferrari, a legendary brand born on the racetrack, was shaped by Enzo Ferrari’s dreams in 1947 with the creation of the first car bearing his name. From that point onwards, Ferrari has embodied the essence of velocity and grace, surpassing the limits of a brand to become a beacon igniting the fervor and honor within racing enthusiasts across the globe. As time goes by, the Ferrari Club has emerged as a holy place for car enthusiasts around the world to communicate, share, and celebrate. Scuderia Ferrari Club HANGZHOU, as the first official offline club authorized by Ferrari Group in China, continues the racing spirit of Ferrari and provides members with a brand-new exploratory experience.
In the name of design, we pay tribute to the legend.

▼法拉利赛车，Ferrari race car

整体设计融合了法拉利赛车激情、品牌理念和俱乐部文化，我们脱离传统车展空间元素，以创新细节带来文化体验，展现法拉利的赛道精神。通过高度现代化的方式，唤起法拉利的赛道文化。

The overall design integrates the passion of Ferrari racing, brand philosophy, and club culture. We depart from traditional car show space elements, bringing cultural experiences through innovative details, showcasing Ferrari’s racing spirit. Through a highly modern approach, we evoke Ferrari’s racing culture.

▼项目外观，exterior appearance © 余几摄影

 

整装待发
READY TO RACE

走进展厅，仿佛置身于赛车世界的起点。整个空间设计为沉浸式的赛道体验，以法拉利的红白配色作为空间的主色调。

Stepping into the exhibition hall feels like being at the starting point of the racing world. The entire space is designed as an immersive racing experience area. The Ferrari red and white color scheme is used as the main color of the space.

▼室内概览，interior overview © 余几摄影

布局以中央的岛台作为圆心，陈列柜就如同旋转的车轮环绕在整个空间里面，引领着参观者一步步深入赛车文化的世界。地面红色装饰条和顶面灯带，则以赛道的线条元素呈现，为整个空间增添了浓厚的赛车氛围。

▼陈列柜图示，exhibition wall diagram © VBD

The entire exhibition hall is arranged with the central island as the circle center, and the display cabinets are like the rotating wheel around the entire space, leading the visitors into the world of racing culture step by step. The red decorative strip on the ground and the light strip on the top surface are presented with the line elements of the track, adding a strong racing atmosphere to the entire space.

▼浓厚的赛车氛围， a strong racing atmosphere © 余几摄影

每一个柜体都是以单独的分类呈现，值得一提的是俱乐部照片墙，里面分别放置了静态照片和ipad，整体以动静结合的形式呈现，而这里的进退感和固定形式也是我们专门为项目定制的设计工艺。

Each cabinet is presented in a separate category. It is worth mentioning that the photo wall, in which static photos and ipads are placed respectively, is presented in the form of dynamic and static. The sense of retreat and fixed form here is also our customized design process for the project.

▼俱乐部照片墙，photo wall © 余几摄影

▼一瞥，a glimpse © 余几摄影

 

赛道印记
TRACK IMPRESSION

我们将世界各地闻名遐迩的赛道元素融入空间设计中，创造出一个现代且充满赛车氛围的展示空间，每一条赛道都以其独特的设计语言，讲述着法拉利的辉煌历史。

We are integrating the famous racing track elements from around the world into the space design. This creates a highly modern and racing atmosphere-filled exhibition space. Each track tells the glorious history of Ferrari with its unique design language.

▼将赛道元素融入设计语言，
integrating the racing track into the space design © VBD

以意大利蒙扎（MONZA）赛道作为造型元素的接待台，整体柜体以法拉利展厅常用的带倒角柔和体块为造型基础，台面背后则是一面精心设计的车模墙，以阵列形式展示，既彰显了品牌特色，又增强了空间的艺术感。为确保立面的连贯性和整体美感，内部特别配置了发光灯板，营造出无缝衔接的立面效果。

The reception desk, inspired by the shape of the Monza circuit in Italy, is based on the soft, chamfered block shapes commonly used in Ferrari showrooms. Behind the countertop is a meticulously designed wall of car models, displayed in an array that not only highlights the brand’s characteristics but also enhances the artistic sense of the space. To ensure the coherence and overall aesthetic of the facade, the interior is specially equipped with luminous panels, creating a seamless facade effect.

▼接待台，reception desk © 余几摄影

▼接待台细部，reception desk detail © 余几摄影

楼梯造型灵感源自阿根廷布宜诺斯艾利斯（BUENOS AIRES）赛道的经典元素，白色的外立面结合红色的内部通道营造出一种空间的张力。拾阶而上，顶部的黑白格设计融入法拉利的俱乐部文化元素，犹如从休息厅步入赛道的独特体验，为每一步征程增添庄重与仪式感。

The staircase design draws inspiration from the classic elements of the Buenos Aires circuit in Argentina (partial), with the white exterior and red interior passages creating a sense of spatial tension. Ascending the steps, the black and white checkered design at the top incorporates elements of Ferrari’s club culture, offering a unique experience akin to stepping from the lounge into the racetrack, adding solemnity and a sense of ceremony to every step of the journey.

▼楼梯造型，staircase © 余几摄影

▼楼梯细部，staircase details © 余几摄影

二楼俱乐部会客厅则是带着轻微工业感的quite luxury风，跳脱出法拉利的色系和品牌元素，将“赛道”这个关键词发挥到极致。顶部灯光造型，还原了巴塞罗那加泰罗尼亚（CATALUNYA）赛道，沿窗扶手取自意大利穆杰罗（MUGELLO）赛道，层叠的吧台则是法国福朗布赖（FOLEMBRAY）赛道的缩影，折线型的灯光阵列，通过顶部和地面的反射，与线性灯光交织，贯穿整个空间，形成一种穿梭驰骋的动态效果，营造出仿佛亲临赛车现场的体验。

▼二层的赛道元素，race track elements on second floor © VBD

The second-floor club lounge sets aside Ferrari’s color scheme and brand elements, adopting a subtle industrial feel with a ‘quite luxury’ style, and brings the key term ‘racetrack’ to the extreme.
The lighting design at the top recreates the Circuit de Catalunya in Barcelona, the handrail along the window is inspired by a section of the Mugello Circuit in Italy, and the layered bar is a miniature of the French Circuit de Francorchamps. The zigzag light array, through reflection from the ceiling and floor, interweaves with the linear lighting, running through the entire space, creating a dynamic effect of speeding through, and providing an experience as if one is at the racetrack.

▼会客厅，lounge © 余几摄影

▼会客厅细部，lounge details © 余几摄影

 

竞速空间
RACING SPACE

在体验了展厅的赛道元素和赛车文化后，中央展示台和模拟器体验为访客提供了一个全新的维度, 旋转的台面象征着不断运作的引擎，各类展品将会根据展示需求以不同的空间角度呈现。

▼竞速空间图解，racing space diagram © VBD

After experiencing the exhibition hall’s racing track elements and racing culture, the central display platform symbolizes the continuous operation of the engine, and the various types of exhibits will be presented in different spatial angles according to the needs of the display.

▼模型，models © 余几摄影

我们将模拟器区与展厅的赛道主题相衔接，配备了屏幕设备，不仅为赛车体验提供了出色的视觉效果，同时也为后期举办的各类观赛活动提供了设备支撑，使得观赛者们在结束赛事的欣赏之后可以在虚拟世界中继续他们的赛车之旅，享受飞驰在赛道上的速度与激情。

We connect the simulator area with the track theme of the exhibition hall, equipped with screen equipment, which not only provides excellent visual effects for the racing experience, but also provides equipment support for various types of watching activities held in the later stage, so that the spectators can continue their racing journey in the virtual world after the appreciation of the race, and enjoy the speed and passion on the track.

▼模拟器区， simulator area  © 余几摄影

▼模拟器， simulator  © 余几摄影

通过空间布局、赛道元素、设备与灯光融合，将赛车文化的精髓融入每一个细节之中，为车迷们缔造一个集展示、体验、社交于一体的场所，旨在让每一位体验者都能在亲历赛车俱乐部文化的独特魅力的同时，感受法拉利的不凡品质。

Through the integration of space layout, track elements, equipment and lighting, the essence of racing culture is integrated into every detail, creating a place for fans to display, experience and socialize in one, aiming to allow each experiencer to experience the unique charm of racing club culture while feeling the extraordinary quality of Ferrari.

▼法拉利品牌logo，Ferrari logo image © 余几摄影

▼施工照片，construction site © VBD

▼草图，sketches © VBD

项目名称：杭州法拉利车队俱乐部
项目类型：展厅
设计方： 浙江跃马文化集团
公司网站：www.vbd.design
联系邮箱：wangjw900@163.com
项目设计：VBD 中置华优设计集团
完成年份：2024
设计团队：国际创意研究院 / 软装中心
项目地址：杭州 良渚·玉鸟集
建筑面积：476㎡
摄影版权：余几摄影

Project name: Scuderia Ferrari Club HANGZHOU
Project type: Exhibition Hall
Design: Zhejiang Yuema Culture Group
Website: www.vbd.design
Contact e-mail: wangjw900@163.com
Design company: VBD | Zhongzhi Huayou Design Group
Completion Year:2024
Leader designer & Team: International Creative Research Institute / Soft Decoration Center
Project location: Liangzhu Yuniao Collection, Hangzhou
Gross built area:476 ㎡
Photo credit: Yuji Photography

More：VBD中置华优设计集团。 更多关于他们：VBD on gooood