非常感谢 大象设计将项目介绍和项目图片授权gooood发行。更多关于他们： GOA on gooood
Appreciation towards GOA for providing the following description:
RAPA并非传统意义上的服装公司，而是一个跨界时尚机构，其整合了世界各国从事空间、视觉、艺术、影视、多媒体领域的资深设计师和艺术家，打造艺术化的时尚男装品牌。
RAPA is not a traditional clothing company, but is a cross-border fashionable organization. It is a collection with the senior designers and artists in interior, visual, art, film and TV, multimedia field, etc. It is a brand with arts and fashion.
现有服装店铺的设计，大多被主流服装品牌店铺模块化易推广的惯性思维观念，统一而单调的品牌视觉体验所羁绊。设计师在对品牌思想的理解与剖析后推出了一个完全基于创新建立的 RAPA 店铺计划。以凸显店铺个性货地域属性颠覆传统旗舰店的恒久性，以反模块设计挑战固定格式崇拜，彰显了漠视一切常规的智慧。
空间表现上结合RAPA 跨界无形的品牌特点，利用材质锡纸不规则不确定的特性，加之电镀工艺赋予其乌黑色金属质感，一个超现实的洞穴得以呈现。通过多元无形、无局限的方式来表达RAPA 品牌的创意价值。
The designing in clothing stores has a habitual thinking. Such as modular, unified, easy to promote, etc. Designer understands and analysis the thinking of the brand. Make a new store plan based on innovation. The plan is unconventional wisdom. Highlight personalized of the store. Non-traditional designing challenges fixed mode.
According to brand characteristics – “across the limit”, we used tinfoil. Use its irregular and not sure with process of plating. Different color and texture made a surreal cave. Use “across the limit” to express the value of the brand, the value of the idea.
地理位置：浙江，中国
业主：浙江象外服饰有限公司
设计师：姚路、严宏飞
项目负责：严宏飞
材料：锡纸、黑钢、深度炭化地板
面积：150 m2
摄影：申强
设计周期：2012年3月-2012年4月
建设周期：2012年4月-2012年6月
The geographical position: ZHEJIANG, China
Owner: Zhejiang RAPA Clothing Co., LTD
Stylist: LU YAO
The project is responsible for: HONGFEI YAN
Material: tinfoil, black steel, depth carbonized floor
Area: 150 m2
Photography: QIANG SHEN
Design cycle: in March, 2012 – April 2012
Construction cycle: in April 2012 – June 2012
More: 大象设计/GOA，更多关于他们： GOA on gooood
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