Quotation Marks’ First Offline Store by All Design Studio

感谢 All Design Studio 予gooood分享以下内容。更多关于他们，请至：All Design Studio on gooood
Appreciations towards All Design Studio for providing the following description:

 

日式美学与都市工艺的交融，时尚与工业风的融汇
Harmony of Japanese Aesthetics and Urban Craftsmanship, Fusion of Fashion and Industrial Style

ADS 携手 Quotation Marks，打造其在上海新乐路的首家线下门店，这不仅是一次品牌形象的全新展示，更是一场日式美学与现代设计理念的融合。秉持着对天然材料和原始细节的深度挖掘提炼出空间，展现了混合日本工业风格和现代粗野主义的独特魅力。在这里，设计不仅仅是一种表达，更是一种对材料与工艺深刻的探索。

ADS collaborates with Quotation Marks for its inaugural offline store on Xinle Road, Shanghai. It not only showcases the brand but also merges Japanese aesthetics with modern design. Deeply exploring space with a commitment to natural materials, it uniquely combines Japanese industrial style and modern rugged minimalism, making design a profound exploration of materials and craftsmanship.

▼项目概览，overall of the project © Jacquesbin

 

自然与工业的共鸣，材料与形态的深度对话
Resonance between Nature and Industry，In-depth Dialogue of Materials and Forms

Quotation Marks首家门店希望以体验生活方式、感受内在精神的初衷进行具象传达，通过自然与工业、材料与形态表现现代社会中人能触摸到、感受到的空间环境或是贴身衣物。

Quotation Marks’ first store aims to tangibly convey the essence of experiencing a lifestyle and feeling an intrinsic spirit. It explores the spaces and clothing we can touch and feel in modern society through the interplay of nature and industry, materials and forms.

▼店面门头，Store front door © Jacquesbin

设计师亲手一块块打碎再拼合的水泥裂纹镶嵌在入口处的地面，台阶上用木材拼接出“小桌子”体现了设计中的小巧思和人文性关怀。

At the entrance, the designer handcrafted a mosaic of shattered cement, forming a cracked pattern on the floor. Wooden steps cleverly double as ‘small tables,’ reflecting the designer’s creativity and humanistic care.

▼台阶与用木材拼接出“小桌子”，steps and small tables © Jacquesbin

独具创意的整体旋转门设计，进一步增添了空间和外部环境的无界融合，开阔感和独特性自然而生。

The creatively designed revolving door further enhances the seamless integration of the space with the external environment, naturally fostering a sense of openness and uniqueness.

▼入口，entrance © Jacquesbin

 

向外包容，宠物友好
Outgoing and Tolerant，Pet Friendly

这里为城市提供一个“户外客厅”的场景，室外为宠物和它的家人们提供了充足的空间和互动机会，这里包容、开放、自由，向任何人、任何生命敞开怀抱。

Here, we create an “outdoor living room” scene for the city, providing ample space and interaction opportunities for pets and their families. It’s a place of inclusivity, openness, and freedom, embracing anyone and every life with open arms.

▼入口空间细部，details of the entrance area © Jacquesbin

无论是店里的小伙伴、客人或是街上的匆匆行人，都可以随时在此处停留，放松歇脚，将物空间和开放环境无界限融合。

It’s a welcoming space for everyone, providing a place to pause, relax, and seamlessly blend with the open environment.

▼由内部看入口，viewing the entrance from interior © Jacquesbin

▼由大门看室内，viewing interior from the gate © Jacquesbin

 

水泥、不锈钢、钢筋+木
Cement, stainless steel, steel + wood

内部空间通过不锈钢和水泥的使用营造出粗旷的极简美学——呈现关于材料的选择，更是关于艺术感的呈现。

The space creates a rough yet minimalist aesthetic through the use of stainless steel and concrete. This is not just a choice of materials but also a presentation of artistic sensibility.

▼室内概览，overall of the project © Jacquesbin

以日本工业风格为主导，将水泥、不锈钢与钢筋等元素巧妙结合，创造出既有现代艺术感又充满原始力量的氛围。

The storefront embodies the Japanese industrial style, skillfully combining concrete, stainless steel, and reinforcing bars for a modern yet primal atmosphere.

▼木材、水泥、不锈钢与钢筋等元素巧妙结合，wood, concrete, stainless steel, and reinforcing bars © Jacquesbin

日本原木材质的引入，为空间增添了一丝自然的温度感，更在粗犷中平添了一份细腻。

The addition of Japanese natural wood adds a touch of warmth, balancing delicacy with ruggedness.

▼金属衣架，matel shelves © Jacquesbin

试衣间材质以水泥为主，辅以架空地面和钢筋支撑，呈现出日本粗野现代主义风格的独特魅力。不仅是一种设计概念，更是对空间美学与品牌契合的深度探讨。

The fitting room is mainly made of cement, supplemented by elevated floors and steel bars, showing the unique charm of Japanese rough modernism. It is not only a design concept but also an in-depth discussion of the fit between space aesthetics and brand.

▼试衣间，fitting room © Jacquesbin

▼试衣间内外，interior and exterior of the fitting room © Jacquesbin

 

人文性的思考铺满细节
In Detail Humanistic Thinking

室内设计的每一角落都是工匠精神的体现。设计师在地面上手工打造的金属线条，墙面上看似随意却精心设计的结构，以及设备管道顶面隐藏的微弱灯光，都展示了对细节的极致追求。

Every corner of the interior design embodies the spirit of craftsmanship. The manually crafted metal lines on the floor, the seemingly casual yet carefully designed structures on the walls, and the faint lights hidden above equipment pipes all demonstrate the utmost pursuit of detail.

▼结构细部，details of the structure © Jacquesbin

▼地面细部，details of the floor © Jacquesbin

设计师将街头文化融入镜子，亲自手绘的板刷笔触在镜子的边缘演绎，其四周以刷子痕迹去除部分水银，巧妙地融入了街头工业的粗犷感，是普通镜子的别样演绎。

The mirror design in the store is also noteworthy, with brush marks removing some of the mercury around it, ingeniously incorporating a street-industrial roughness, offering a unique interpretation of ordinary mirrors.

▼工业感，industrial feel © Jacquesbin

▼镜子细部，details of the mirror © Jacquesbin

这里的建筑材料——每一块水泥、每一根钢筋、每一片木材共同讲述了一个关于简约、当代、质朴的工装风格品牌的精神与故事。用粗犷工业风美学和先锋的现代设计塑造了一个关于创意、工艺和情感的空间，每个角落里的故事亦在熠熠生辉。

Each cement block, steel rod, and piece of wood in the building materials here tells the story of a brand embracing a simple, contemporary, and unadorned workwear style. The rugged industrial aesthetic, paired with avant-garde modern design, creates a space brimming with stories of creativity, craftsmanship, and emotion in every corner.

▼水泥块与木材的组合，combination of cement block and wood © Jacquesbin

▼入口大门细部，details of the gate © Jacquesbin

▼轴测分析图，axonometric drawing © All Design Studio

项目名称：Quotation Marks
项目地点：上海市徐汇区新乐路158号
项目类型：服装专卖店
建筑面积：125㎡
设计全案：ADS（All Design Studio）好典设计
设计主创：段静，Gnial
项目摄影：Jacquesbin
完工时间：2023年5月

Projects：Quotation Marks
Location：No 158 Xin Le Road, XuHui District, Shanghai
Type：Brand Store
Scale：125㎡
Design Firm：ADS（All Design Studio）
Designer：Jing Duan, Gnial
Photo Credits：Jacquesbin
Project Complete Year：2023

More: All Design Studio。更多关于他们：All Design Studio on gooood