New Name and Visual Identity for the Norwegian State Railways by Snøhetta

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Snøhetta为挪威国家铁路（NSB）设计了全新的品牌名称和视觉形象，旨在将客运业务的各个方面统一起来，以更好地传达公司在未来提供移动服务的愿景。

Snøhetta has developed a new brand name and visual identity for the Norwegian State Railways, NSB. The aim is to unify all aspects of its passenger transport business under one, common brand name that better communicates the company’s vision for the future of mobility.

NSB在近年经历了一系列重大变革，原先的公司名称已经不太适用于其业务。成立于1883年的NSB原本控制着整个挪威的铁路运营，如今，该公司不再持有铁路、信号系统、车站或列车，而是致力于旅客服务。公司同时还是挪威最大巴士公司Nettbuss的持有者。此外，NSB集团还在瑞典运营公共汽车和火车，并通过在挪威运营电动城市汽车来向多元化的移动服务提供商转型。

NSB has gone through substantial changes in recent years and finds that the company’s name is no longer suitable for its business. Founded in 1883, the company has previously been responsible for the entire Norwegian railway operations. Today, the company is responsible for travelers, but does not manage or own the rails, signaling systems, stations or trains. The company is also the largest bus operator in Norway through the Nettbuss division. Additionally, the NSB Group operates both buses and trains in Sweden, and electric city cars in Norway, making it a diversified mobility provider.

▼新品牌名称和视觉形象旨在将客运业务的各个方面统一起来，the aim of the development is to unify all aspects of its passenger transport business under one, common brand name

 

新的观点 | A New Outlook

为了更好地传达公司目前的运营思路并体现提供优质移动服务的愿景，NSB为其旗下所有的个人运输业务引入了一个共同的新名称:Vy。

In order to communicate its current operations in a better way, and to manifest the company’s shared ambition to create better mobility services for the future, NSB will introduce a new, common brand name for all its personal transport operations; Vy.

这个词汇来源于法语中的vue，其词源为voir，表示“看”的意思。在挪威语中，它也有表示观点、视角和展望的类似含义。这个新名称能够引发一系列与旅行有关的联想——去发现新事物、获得新的视角并拓宽视野。它使我们回想起童年时在火车里看到的飞驰而过的风景，抑或是坐在在火车和公交车上，偶尔望一眼窗外的日常体验。

The word vy stems from the French word vue, derived from voir, which means “to see”. In Norwegian it has a similar meaning; a view, a perspective, an outlook, or a vision. The name brings associations to the fundamentals of travelling – to see new things, to get new perspectives and to broaden one’s horizon. It’s reminiscent of childhood memories, of looking out of a train window and seeing the landscape pass by at terrific speed. Or the daily routine of sitting in the train or on the bus, glancing up at the sky, being in motion while the point of view appears to be constant.

▼标识概念，concept

▼印刷品设计，print

▼网页和app设计，website and app design

▼字体设计，type design

▼设计过程，design process

▼具体化过程，materialization

Timeline: 2018 – 2019
Status: Ongoing
Location: Norway
Collaborators: Website and App Design
Bekk
Collaborators: Type Design
Letters of Sweden
Presentation view

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