Libe Flagship by Red5studio

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Appreciation towards Red5studio for providing the following description:

每个人都经历过几次逃课，而大家经常聚集的地方是网球场、更衣室、游泳池等，这些也是Libe旗舰店设计的灵感来源。项目所在区域有许多大学，热闹欢快的氛围是这里的一大特色，Libe旗舰店也由此诞生。

Everyone has a few times skipping class. The spaces where “we” often gather – tennis courts, locker rooms, swimming pools, etc… are the construction’s design inspiration. The bustling, cheerful atmosphere is a characteristic feature of this project’s location – the area has many universities. Because of that special feature, the Libe ‘Flagship store was born.

▼空间概览，preview © Do ​​Sy

设计师以Libe品牌传递给年轻人的活力和青春为目标，在复古色调的背景上融合各种颜色、线条与形状，在空间中创造趣味并提升品牌价值。建筑立面的灵感来自于复古立方体，这些立方体由表面涂效果漆的红色柱形钢制成。

We want to aim at the dynamic and youthful as the ‘Libe brand’ is giving young people. Combining colors, lines, shapes on a retro color background creates fun in the space and enhances the product’s value. Our construction’s facade is inspired by retro cubes made of red post-shaped steel covered with an effect paint.

▼店铺外观，external view © Do ​​Sy

▼立面上的复古立方体元素，retro cube elements on facade © Do ​​Sy

▼细部，details © Do ​​Sy

在入口处，设计师用鲜艳的色彩改变Libe品牌的常规形象，以网球场为灵感将地面漆成彩色色块。沿墙悬挂系统位于米白色背景墙上，从而突出产品。移动悬挂设计借鉴了运动器具和固定悬挂系统。

Coming into the construction, we want to change the familiar Libe brand’s look with colorful colors; the tennis court-inspired floor is cut out of color. The hanging furniture system along the walls is placed on an off-white color background to highlight the product. Our mobile hanging design is inspired by products containing tools in the sports field in addition to the fixed suspension system.

▼从入口望向室内，view to interior from entrance © Do ​​Sy

▼悬挂系统位于米白色背景墙上 © Do ​​Sy
the hanging system is placed on an off-white color background

▼仰视通高门厅，view upwards to height foyer © Do ​​Sy

在收银区域，设计师借用了仓库形象，使其配有塑料箱和储物柜。一二层通过橙色的楼梯相连，突出主导空间的青春气息，楼梯内部则通过阶梯颜色的变化创造新鲜感。

Entering the cashier area, the image we borrowed was a warehouse with plastic containers and storage cabinets. The ground floor’s connecting point and the first floor is a strip of stairs emphasized in orange to show the youthfulness leading in space, inside the staircase creating excitement by the color system moving along the stairs.

▼一层概览，overview of 1F © Do ​​Sy

▼丰富的曲线与色彩，various curves and colors © Do ​​Sy

▼产品展示区，product area © Do ​​Sy

▼橙色楼梯，orange staircase © Do ​​Sy

▼楼梯内部，inside view © Do ​​Sy

在楼上部分，设计师参考泳池和绿植给人的感觉，使用马赛克地砖突出欢乐的氛围。

Upstairs we want to emphasize the joyfulness with mosaic floor tiles inspired by the feeling in a swimming pool and lush greenery.

▼二层平台，platform on 2F © Do ​​Sy

▼马赛克地砖，mosaic floor tiles © Do ​​Sy

▼以泳池和绿植为灵感的二层空间，2F space inspired by swimming pool and lush greenery © Do ​​Sy

▼拱门划分两侧空间，the arches divide the space on both sides © Do ​​Sy

▼产品展示区，product area © Do ​​Sy

考虑到试衣间是人们存放物品和改造自己的地方，设计师将这里打造成寄存柜的形式，使顾客走出试衣间，就变身成为派对女郎…

The fitting part is a locker – because that’s where people store their belongings and transform themselves, opening up the dresser a bit is turning into a party girl …

▼轴测分解，exploded axon © Red5studio

Design: Red5studio
Construction: Red5studio + Ben Decor
Client: Libe
Partner: Ben Decor, Jati Tile, Light Art
Area: 243m2
Location: 114 Nguyen Gia Tri, Binh Thanh District, Ho Chi Minh city
Photo: Do ​​Sy

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