FULU Canola Oil By RONG design

To create a packaging with unique characteristics and prominent connotation in modern aesthetic style through the traditional cultural essence.

2017-10-26

项目标签

设计公司: :; RONG Design
位置: :; China
类型: :; Design

感谢 一融设计 予gooood分享以下内容。更多关于他们：RONG design on gooood
Appreciation towards RONG design for providing the following description:

设计意在通过传统经典的符号，透过现代的审美风格创造独具特色且内涵突出的包装形式。葫芦本有福禄的谐音，一直被赋予吉祥与丰收富足的深刻概念，正象征了品牌秉承传统，尊重自然的理念。而瓶形本身形成的曲线也完美的实现了拎取的功能。整体形态虽然具有明确的传统色彩，但无论是表达形式和细节处理都展现了现代简约的视觉风格，以此呼应了品牌年轻时尚的定位。连接瓶口的皮质把手一方面强化了拎取的功能实现，更是作为点睛之笔，让整体造型更为饱满，气质也更为突出。

The design aims to create a packaging with unique characteristics and prominent connotation in modern aesthetic style through the traditional cultural essence. Calabash has the partial tone of blessing and good fortune in Chinese, always endowed the profound concepts of auspiciousness and bounty. It precisely symbolizes the brand concept of adhering to the tradition and respecting the nature. The curve of the bottle also perfectly realizes the function of carrying. The whole shape is of explicit traditional colors, but it showed the visual style of modern fashion in the expression form and detail processing, to echo the modern and young positioning of the brand. The leather handle linking the bottleneck intensified the carrying function, and more importantly, as the finishing touch, it makes the overall shape more plump and the temperament more dignified.