Amber by Shanghai rong design & consulting Inc.

来自上海一融设计咨询有限公司对gooood的分享。更多请至：Shanghai rong design & consulting Inc. on gooood 
Appreciation towards Shanghai rong design & consulting Inc. for providing the following description:

花雕酒至今已有六千多年的历史，是源远流长的中国酒文化的代表。
花雕属于发酵酒中的黄酒，酒性柔和，色泽金黄剔透，经过时间的沉淀与雕琢。酒香馥郁芬芳，甘香醇厚。这款花雕礼品包装的设计也正是针对了花雕酒的形态色泽与酿造方式，将琥珀的概念融汇其中，琥珀天然的金黄剔透的形态与花雕神似，同是经过时间的沉淀与雕琢而成，而琥珀作为礼品代表了尊贵礼仪，完美匹配了产品的特质。巧妙的抽取方式结合了传统的绳花细节，含蓄的传递了中国传统文化的优雅气质。整体包形简洁精炼，意将产品内涵最大化的展现。

Hua Diao wine is the representative of the history of wine culture in China.
This packaging intends to show the noble temperament and sense of culture as a gift and also strengthen the quality of Hua Diao wine itself. Hua Diao wine, as the fermented yellow rice wine, It is stored for a long time to produce a unique flavor and rich nutrition. The quality of catalysis and brewing by time and their golden transparency, Hua Diao wine is very alike the amber.

With its innovative structure and extraction method, the design likens the wine to the gem, and the wine is like the precious jade when taken from the package. It also reinforces the noble qualities of Hua Diao wine, while greatly boosting its sense of dignity and sense of culture as the gift. The exquisite traditional Chinese knot reinforces the brand’s regional and cultural significance, and enriches the overall image and temperament.

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