mcdonald’s outdoor furniture by patrick norguet

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国际快餐巨头麦当劳选择意大利悠久的设计品牌alias为其设计一套模块化生产与安装的室外家具。alias与法国设计师patrick norguet建立良好的合作关系，共同开发设计这套户外家具系统。经过2—3年的设计，这套超越了时尚潮流通常规范的原型化创新产品终于推出。一共18个组件，能组装出适合人体工程学的舒适座位。在耐用和容易维修的基础上，其简单的材料优雅而又有力度的展现了设计的独特。水泥（手工打磨表面）和穿孔金属板以极现代和高品质的感觉呈现，因为充满亲和力而很受人们欢迎。

这套家具由单椅，长椅，四人桌/六人桌（金属基座），挡风屏障（多层玻璃：钢化玻璃加丝网印刷玻璃），照明设备，垃圾箱，遮荫格栅组成。

MCDONALD’S CHOOSES ALIAS TO FURNISH ITS OUTDOOR AREAS WORLDWIDE.

The historic Italian design brand, together with the French designer Patrick  Norguet,  has designed and developed a specific turnkey modular system for the US multinational.

The US fast food giant McDonald’s has chosen Alias, the historic Italian design brand, to furnish the outdoor areas of its restaurants worldwide as part of the “COME” project. Objective: to design, engineer, develop and install a specific turnkey modular furniture system.

The company from Grumello del Monte has taken on this challenge with great enthusiasm, working together with the established French designer Patrick Norguet , with whom it established a highly successful relationship some time ago.  The first phase of the work will be carried out in France, with the first outdoor area already having been inaugurated in Bordeaux and a further 6 terraces installed in the north of the country. The entire project entails furnishing approximately 150 terraces and will be completed over the course of 2-3 years.

The partnership with McDonald’s provides confirmation of Alias’ status as an authoritative reference point for the contract sector, thanks to its wealth of technological expertise, industrial know-how and innovative design.  All this has been achieved over the course of 30 years in business and is expressed to the full in the project carried out for McDonald’s. As in all its products, Alias once again focuses strongly on the end user. The company sees design as being all about creating a balance between form and function, creating products able to communicate with users. It is thanks to this design ethic that Alias has always managed to create innovative prototypes that go beyond fashions, trends and conventions.

Representing Italian production means dedicating resources to design quality, as well as product quality, with the careful development and engineering of each industrial phase, and service quality, ensuring precise delivery and installation times.

For Alias, people are what really count. They invest passion, intelligence and ideas into their work and are therefore able to create products that add value to the lives of others.  “Working in perfect harmony with the McDonald’s team and Patrick Norguet’s firm, we have succeeded in interpreting their ideas to the full: creating a personal, friendly and high quality outdoor space. A place where even a short break can provide an opportunity to relax and unwind. The plastic elegance and formal purity of each complement – a unique aspect of the designer’s style – are enhanced by the power and simplicity of the materials skilfully worked by Alias,” states the CEO and architect Renato Stauffacher.

The result is a modular furniture system open to numerous different yet coherent configurations, where small islands of greenery alternate with windscreens, tables of different dimensions and ergonomic, comfortable seating: 18 different elements, developed by Alias thanks to its years of experience in residential and community outdoor furniture, offering strong resistance, durability and easy maintenance.

Severe and highly contemporary sheet steel and cement are combined by means of expert techniques, then skilfully moulded to offer a sensation of comfort.  In the seating, for example, the perforated sheet metal body which rests on the concrete base offers a gently pulsating surface which renders it immediately inviting and welcoming. Alongside the seats, with and without arms, the benches and two-person tables consist of a cast concrete base and sheet metal top. The cement surfaces have all been sanded by hand, ensuring the highest possible levels of resistance to atmospheric agents. The four and six-person tables have a steel base. The windscreens are made from tempered and layered screen-printed glass.

There are also plans to build two roofs to provide shelter in the event of bad weather, outer barriers with an aluminium framework, lighting, steel ashtrays and bins with a Corian top to enhance the design, and a trio of flower pots with an attractively irregular shape.

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