2M Coffee Community Concept Store by LAE Design

感谢 LAE Design（联系邮箱：1351715203@qq.com）予gooood分享以下内容。更多关于他们：LAE Design on gooood
Appreciations towards LAE Design (Contact: 1351715203@qq.com) for providing the following description:

商业品牌的概念店更多的是需要体现品牌的精神。—— 蔡星宇
The concept store of a commercial brand needs to reflect the spirit of the brand. —Archer.C.Gelu

2M咖啡立足成都的根本就是咖啡好喝，也就是产品为王的思维。前期接触2M运营团队，交流最多的话题就是咖啡的品质如何保障及如何对外宣扬产品为主的精神，其次才是交流空间设计。可见产品思维已经深深的刻在了2M的品牌灵魂里。那么我们LAE团队如何通过空间来表达和传达2M的产品为王的思维及品牌精神，我开始了思考。

The root of 2M Coffee’s foothold in Chengdu is that coffee is delicious, that is, the product is king. When I contacted the 2M operation team in the early stage, the most talked about topics were how to ensure the quality of coffee and how to promote the spirit of product-oriented, followed by the design of the communication space. It can be seen that the product thinking has been deeply engraved in the brand soul of 2M. So how does our LAE team express and convey 2M’s product-king thinking and brand spirit through space, I began to think.

▼项目外观，external view ©ICY

整个室内空间的色调和格调都是为了突出中间的黑山石。黑山石象征着2M的咖啡品质坚如磐石，两圈不锈钢桌椅象征着产品品质对外发声形成的声波，如同2M不断向外扩张的良好口碑。顶部的倒喇叭形和不锈钢座椅及黑山石形成的正喇叭形，通过柔和的线型连接，将整个室内空间融合在一起，形成一个浑然天成的内结构，传递出2M品牌自然不做作的态度。

The tone and style of the entire interior space is designed to highlight the black mountain stone in the middle. The black mountain stone symbolizes the rock-solid coffee quality of 2M, and the two circles of stainless steel tables and chairs symbolize the sound waves formed by the product quality, just like the good reputation of 2M’s continuous expansion. The inverted trumpet shape on the top and the positive trumpet shape formed by the stainless steel seat and the black mountain stone, through the soft line connection, merge the entire interior space together to form a natural inner structure, conveying the natural and unpretentious attitude of the 2M brand.

▼入口，entrance ©ICY

▼由入口望向室内，a glance to the interior ©ICY

▼黑山石象征着2M的咖啡品质坚如磐石，the black mountain stone symbolizes the rock-solid coffee quality of 2M ©ICY

顶部造型是为了将光源和音响整合在一个整体里。音乐和光束自上而下流出，声和光落在石头上，飞洒到空中。唤醒了大自然的灵气。为了防止相视而坐的尴尬，黑山石的高度设计成一米四，刚好可以隔断两个人的视线。

The top shape is to integrate the light source and sound into a whole. Music and light beams flowed from top to bottom, sound waves and light waves hit the stones and scattered into the space. Awaken the spirit of nature. In order to prevent the embarrassment of sitting facing each other, the height of the black mountain stone is designed to be one meter four, which can just cut off the sight of two people.

▼顶部造型将光源和音响整合在一个整体里 ©ICY
the top shape is to integrate the light source and sound into a whole

▼黑山石细部，details ©ICY

▼天花，the ceiling ©ICY

户外白墙上的霓虹灯是2M咖啡的品牌宣言：
When you need someone to listen,
I’ll be there.
When you need a hug,
I’ll be there.
When you need someone to wipe your tears, guess what?
I’ll be there.

▼户外白墙上的咖啡宣言，the coffee manifesto on the white wall ©ICY

白色围墙后面是隔壁社区，为了让视觉空间更加干净，我在墙体之上用镜面不锈钢制作了一个向前倾斜的造型，既达到了遮挡隔壁社区环境的作用，也让户外空间增加了一些视觉趣味。

Behind the white wall is the neighborhood next door. In order to make the visual space cleaner, I made a forward-sloping shape with mirror stainless steel on the wall, which not only achieves the effect of blocking the environment of the neighborhood next door, but also adds some visual sense to the outdoor space taste.

▼户外花园，the outdoor garden ©ICY

▼倾斜的不锈钢墙面，the inclined stainless steel wall ©ICY

户外花园里的睡莲池灵感来自于香奈儿的秘密花园不锈钢水池和镜面。墙体组成的花园体块，烘托出了清澈灵动的秘境感镜面墙体上的黄金狮子头喷泉是为了致敬独立女性的象征“可可香奈儿”因为我认为每一位独立的女性都是值得尊敬的花朵。

The water lily pond in the outdoor garden is inspired by Chanel’s Secret Garden. The garden block composed of stainless steel pools and mirrored walls presents a clear and lively sense of mystery. The gold lion head fountain on the mirrored wall is a tribute to the symbol of independent women “Coco Chanel”. Because I think every independent woman is a flower worthy of respect.

▼花园布满绿植，the garden is full of green plants ©ICY

一杯咖啡也许不会给你带来温暖，但是一个有灵魂的咖啡品牌会给你带来不一样的精神慰藉

A cup of coffee may not bring you warmth. But a coffee brand with soul will bring you different spiritual comfort.

▼立面夜景，night view of facade ©ICY

▼外观夜景，night view of exterior ©ICY

Location: Chengdu, China
Project Complete: May 2022
Space Design: LAE Design
Design in charge: 蔡星宇
Design Team: 石镇琪 黄士敏
Photography: ICY
Area: 180㎡

More: LAE Design（联系邮箱：1351715203@qq.com）    更多关于他们：LAE Design on gooood