Xinú Marsella by Esrawe +Cadena

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Appreciation towards Esrawe Studio  for providing the following description:

坐落在墨西哥城的Juarez繁华街区的中心地带，XINÚ——一个从美洲的异域风情和丰富资源中汲取灵感的迷人香水和家居香氛品牌 ——推出了其新的专卖店。

In the heart of the blooming Juarez neighborhood in Mexico City, XINÚ — a captivating perfume and home scent brand inspired by the exotism and abundance of The Americas — unveils its new boutique.

▼项目概览，overview of the project © Alejandro Ramírez

曾经是位于贫民区的一间汽车机械工坊，现在是脱离了所有传统观念的零售空间。设计方案的出发点是将一个花园赠送给附近的居民，巧妙地将大自然的诱惑力与设计和建筑融为一体，给空置的空间带来生机。

What once was a car mechanical workshop in the barrio, is now a retail space departing from all conventionalisms. The design approach started with the idea of gifting a garden to the neighborhood, ingeniously giving life to a vacant space by harmoniously blending a holistic experience that integrates the seductive power of nature, with design and architecture.

▼穿过蜿蜒小径进入，overview of the project © Alejandro Ramírez

▼郁郁葱葱中的商店，store in the lush © Alejandro Ramírez

顾客和游客们能沉浸在城市绿洲中是一项不可多得的城市体验，在这里，公共空间，零售和郁郁葱葱的景观融为一体。设计思路围绕一个内向的入口展开，毫不费力地在城市生活和自然世界之间架起一座桥梁。

A green oasis in the city immersing customers and visitors in an experience like no other, where the boundaries between public space, retail and the lush access blur seamlessly. The design philosophy embraces an introspective access point that effortlessly bridges the gap between urban life and the natural world.

▼环绕香氛店的花园，surrounded garden© Alejandro Ramírez

▼自然与商店之间的联系，the connection between the store and nature © Alejandro Ramírez

木制展亭是创新和慷慨的见证，结构优雅地栖息在这片场地上。环绕着这一非常规建筑的是一座花园——也是品牌对于植物与自然的灵活见证。

A wood pavilion stands as a testament to innovation and generosity, a structure that gracefully inhabits the lot. Surrounding the architectural piece on this unconventional design is the garden—a living, breathing testament to the brand’s commitment to plants and nature.

▼自然与城市空间之间的联系，the connection between the urban space and nature © Alejandro Ramírez

在强有力的真实品牌叙事的支持下，展亭以沉思之旅的形式展开，以多感官的方式邀请宾客探索一个由简约、大自然的芬芳交响乐以及 XINÚ 的独特产品和香氛打造的世界。

Supported by a powerful authentic brand narrative, the pavilion unfolds as a contemplative journey, a multi-sensory approach inviting guests to explore a universe crafted by simplicity and the fragrant symphony of nature as well as XINÚ’s unique products and scents.

▼室内入口，entrance © Alejandro Ramírez

▼室内空间，indoor space © Alejandro Ramírez

▼向心型的室内空间,  interior space with its radial axis© Alejandro Ramírez

▼室内展陈,  display area© Alejandro Ramírez

木制的展亭的径向轴线欢迎人们在蜿蜒小径中走向感官之旅，和周围的花园相连接。这一精心设计让外围空间完全融入植物领域，将香味、蜡烛、熏香和家居产品与生动的景观相连。

The wood pavilion, with its radial axis, beckons visitors to meander through a sensorial journey, connecting with the surrounding garden; this thoughtful arrangement allows the periphery to fully embrace the botanical realm, correlating scents, candles, incense and home products with the vivid tapestry of the landscape.

▼展陈区,  display area© Alejandro Ramírez

▼香氛区,  incense area© Alejandro Ramírez

展亭不仅仅是一间商店，它是真正的手工奢华、自然、设计和工艺在嗅觉艺术中的协同作用的生动证明。

The pavilion is more than a store; it becomes a living testament to the synergy between true handmade luxury, nature, design and craftsmanship embedded in the olfactory arts.

▼室内细部，interior detail © Alejandro Ramírez

▼室外细部，exterior detail © Alejandro Ramírez

▼夜景，night view © Alejandro Ramírez

▼夜景庭院，courtyard at night© Alejandro Ramírez

▼平面图,  plan © Esrawe + Cadena

▼剖面 1,  cross section 1 © Esrawe + Cadena

▼剖面 2,  cross section 2 © Esrawe + Cadena

▼轴测图,  axon © Esrawe + Cadena

Location: Marsella #68, Juárez, Mexico City
Year: 2023
Surface: 236.75 m2
Concept + Experience: Esrawe + Cadena
Architecture + Interior Design + Furniture: Esrawe Studio
Display + Artwork Design: Cadena Concepts
Design Team: Heisei Carmona, Nuria Martin, Laura Vela, Ángel Durán, Raúl Araiza, Rodrigo Romero, Pablo Ávila
Visualizations: Yair Ugarte
Scale Models: Alejandro Uribe, David Díaz
External Advisors
Wood: Micmac
Structure: Sergio López
Installations: JLC Remodelaciones
Landscaping: Arturo Flores
Lighting: Lighteam
Photography: Alejandro Ramírez

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