Tequila Casa Pujol 87: Branding & Packaging By Anagrama

非常感谢 Anagrama 予gooood分享以下内容。更多请至：Anagrama on gooood 
Appreciation towards Anagrama  for providing the following description:

龙舌兰拥有独特的纯度与香气。此次设计师对该产品的设计正是要突出龙舌兰的独有气质。并彰显Tequila Casa Pujol 87品牌的品质。设计师采用金色瓶盖压身，黄蓝相间的丝带缠绕瓶颈，纯白色的标签展现其醇厚的味觉感受，雕刻的瓶身是永恒的象征，包装设计简单而不乏品质。整体效果如龙舌兰般让人回味。

The purity and flavor of Tequila are central features standing out from this product. We developed a simple brand that manages to highlight these attributes elegantly. The typographical arrangement has the objective of extolling the most remarkable product information: Its origin and quality. The color palette considers very neutral tones harmonizing with the simplicity of the product’s presentation. We introduced a gold & blue ribbon that wraps the packaging adding a touch of elegance and distinction. We were also in charge of the creative direction for the glass bottle physical design. The guiding concept in the bottle’s design process was achieving consistency between the brand values and materials employed.

Year of Creation: 2017
Client’s Nationality: Mexico
Design Company: Anagrama
Photography Credits:Caroga Foto
All credits to Anagrama

English text: Anagrama
Chinese text: gooood editor Lu Lu

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