Selfie Room by Cheungvogl

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Appreciation towards Cheungvogl for providing the following description:

香港建筑事务所Cheungvogl对圣彼得堡Au Pont Rouge一座有110年历史的百货商场进行了改造，创造了一个围绕机器人系统的开放零售展览空间。Selfie Room建在水疗养生会馆中，将为Au Pont Rouge的居民带来更加丰富的社交体验。

Hong Kong based architecture studio Cheungvogl has created an open exhibition retail space around a robotic system within the restoration of the 110 year old iconic department store, Au Pont Rouge in Saint Petersburg, Russia. The recently completed addition of a spa and treatment concept extends the social hub experience of Au Pont Rouge.

▼自拍室，Selfie Room

自拍室
The Selfie Room

Selfie room在水疗区域之中，是一个专注于自我反射和自拍艺术的房间。这里是一个实验场，为游客提供了一个舞台，他们可以同时成为表演者、模特和导演，尽情感受整个空间。房间一侧是一面长长的镜子，映照着另一侧的弧形表面，形成一个完整的镜像。弧形的表面过滤掉间接光，让空间内没有阴影，可以完美地照亮人脸。入口处，游客将经过一个光之隧道，他们的身影被连续不断地反射，抽象地呈现在墙面上，令人不自觉地想要表演和记录，并与别人分享这个瞬间。将自拍发布到社交网络上的人可以获得人气，他发表的内容会附带商家的地理位置信息，为品牌做了宣传，消费者和品牌的线上线下体验由此融合在了一起。Selfie Room是一个物理上的社交媒体宣传空间，一个充满创造力的自拍游乐场。

Inside the spa and treatment areas, one room is dedicated to self-reflection and the art of selfies. The “Selfie Room”, a testing and sample room, creates a stage for visitors to feel like performers, models and directors of the self-image at the same time. The space features a long mirror wall, reflecting in the background is a curved mesh that filters indirect lighting. The light is designed to illuminate the faces perfectly without shadows. Upon entry, visitor experiences a light tunnel with continuous reflections. Animating the self-reflection within the abstract context, one is driven and inspired to act, document and ultimately share the moment. The space merges the online and offline experience of visitors and brands. By sharing the self-image through social media, visitors create 15-minute fame for themselves and advertisement space for the brand within their social networks. In the shared posts, the brand itself is only apparent in the Geotag. The ‘Selfie Room’ is a physical social media advertising space and a creative playground for self-reflection.

▼自拍室入口区域，材料上抽象的倒影，entrance space of Selfie Room，abstract reflections on the panels

▼专注于自我反射，没有影子的空间，dedicated to self-reflection, space with no shadow

水疗养生
Treatment and Spa

水疗区通过使用半透明玻璃，白色树脂和金属网格天花，延续了Au Pont Rouge的简洁特质。固定和可滑动的半透明板将开放的可以看到Moika河的城市景观和私密的历史建筑中部区分开来，在繁忙的城市生活和Au Pont Rouge琳琅满目的商品之间辟出了一片让人可以放慢脚步的区域，只能从阳光的变化中看出时间的流逝。

The spa and treatment areas continue the simple materiality of the Au Pont Rouge Galleries, utilizing translucent glass, white resin and metal meshed ceiling. Translucent fixed and sliding panels are used to define openness and privacy between the scenic city views overlooking Moika River and the centre of the restored historical structure. Between the city life and the variety of offers and activities in Au Pont Rouge, the spa becomes a retreat from the fast pace – a slow space in between. Inside the tranquillity, the changing daylight becomes the only indicator of time.

▼半透明板将城市和水疗馆分开，the translucent panels separate the city and the Spa

▼水疗区域材料简洁，令人放松，simple materiality of the Spa and treatment area, making people relax

养生馆中还设计了丰富的活动，如放映会、工作坊、演讲和座谈会等，融入大众，吸引顾客。

To engage with the public and customers, the treatment facilities are designed to house a variety of events, such as screenings, workshops, presentations and talks.

▼可以开展公共活动的治疗区域，treatment area which could hold public activities

▼建筑外观，external view of the department store

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