REDValentino flagship store, London, U.K., by India Mahdavi

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Appreciation towards India Mahdavi for providing the following description:

2016年9月17日伦敦 — REDValentino欣然宣布位于斯隆街(Sloane Street)133号的伦敦首间旗舰店正式开幕。

London, 17th September 2016 – REDValentino is pleased to announce the official opening of the first flagship store in 133, Sloane St., London.

新店宽敞明亮，别具一格，设计标榜活泼华丽的新思维，透过热情、不羁率性和活力演绎创新，塑造风格独特的新空间。品牌创作总监Pierpaolo Piccioli联合建筑师兼设计师India Mahdavi，以缤纷活泼的手法构思新店的设计概念。

An evocative and luminous atmosphere. A dialogue distinguished by liveliness and brave combinations. It narrates creativity with passion, irreverence and dynamism. New spaces interpreted with a unique style. With this energetic and vibrant spirit, Creative Director Pierpaolo Piccioli has developed the new store concept together with architect and designer India Mahdavi.

「我和India的原意是创造私密而富情调的小天地，一个交流的聚集地，以虚拟及现实方式交换意念。伦敦是个充满活力的国际化都会，形象独一无二。我希望REDValentino在这个宇宙之城开店，投入她不断演绎的多元文化。伦敦从不拘泥于传统，只会随心所欲，我行我素。」— Pierpaolo Piccioli

“The initial idea, together with India, was to create an intimate and emotional space. A meeting place that favors dialogue, a virtual and real exchange of ideas. London is a dynamic, cosmopolitan and unique metropolis. It is important for me to have a REDValentino store in this universe-city, centre of constant evolution and multicultural activity. London is unconventional and follows the continuous beat of the heart.” – Pierpaolo Piccioli

新店占地170平方米，选址于伦敦最具策略优势的购物街。临街店面以巨型黄铜及玻璃装饰，店内环境清新恬逸，顾客可悠闲地做着白日梦，或在这里谈天说地。梦一般的氛围没有半点拘束，鲜明的对比却出奇地协调。店内每项元素的优美曲线均与品牌系列呼应，交织成为许多不同的面貌和特色。看得见、摸得着的对比元素激发出生命力，令整个空间变得多姿多采。这个带点反叛意味的浪漫世界以白、粉红及赭黄作主调，两个专区色彩与陈列千变万化，黄铜配搭丝绒、粉红和白色水磨石与魔方及洛丽塔摆设是绝配，加上几张夏洛特椅，效果无可挑剔。所有特色都是India Mahdavi的招牌原创元素。

The 170 square meter store features a great brass and glass façade on one of London’s most strategic streets, inviting customers to discover a new intimate and enchanting space, allowing them to dream and tell stories. The oneiric atmosphere is set free creating striking contrasts with a harmonious overall mood. The sinuous lines of each element within the store blend with the collections, giving life to a myriad facets and endless interpretations. Visual and tactile contrasts animate, the versatile and multiform space. White, pink, and ochre as unifying symbols of this romantic and rebellious space. The two areas within the store are the result of a kaleidoscopic narration, an original combination that sees brass blend to velvet, pink and white terrazzo blend with Rubik and Lolita displays and aligned with Charlotte chairs. All unique elements that have always distinguished the original design of India Mahdavi.

▼白、粉红及赭黄三种主色创造出这个带点反叛意味的浪漫世界，white, pink, and ochre as unifying symbols of this romantic and rebellious space

「我的风格糅合多种语言、色彩及文化。色彩是我设计的重心，质感也是。我喜欢用质感营造色彩效果，也会用色彩制造明亮感。创作始于想象，一切都靠灵感，最后成就完整的故事。我与Pierpaolo Piccioli的相遇真的是一拍即合，他是我设计背后的灵感。我们一起创造了一个梦。」— India Mahdavi

“My style is polyglot, polychrome, cross-cultured. Color is fundamental in my work, so is texture. I use texture like color, and I use color to bring light. Being creative starts with imagination, is fed by inspiration, and ends with a story. When I met Pierpaolo, we really had a great connection – he was part of the inspiration and together we created a dream.” – India Mahdavi

▼黄铜配搭丝绒，an original combination that sees brass blend to velvet

REDValentino诞生于梦幻浪漫的意境，品牌故事充满不拘一格的大胆创意，设计尽显时尚活力。随着新店落户伦敦，品牌展开了崭新旅程。REDValentino将在这充满多元魅力的国际都会一显本色，抛开创新的底线，自由自在地逐梦。

REDValentino is a brand with a dreamy and romantic spirit, narrating a story that combines the eccentric and bold style with vibrant design. A new goal, the beginning of a new adventure in the eccentric and dynamic city of London, where experimentation is the rule and dreaming is a must.

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