Portugal Vineyards Concept Store by Porto Architects

感谢 Porto Architects 予gooood分享以下内容。
Appreciations towards Porto Architects for providing the following description:

本项目是线上葡萄酒公司Portugal Vineyards的第一家实体店。该商店占地90平方米，位于Portugal Vineyards公司总部的附近，面朝街道，室内不设任何隔墙以打造一个完全开放的商业空间。

The Portugal Vineyards wine concept store is the first physical store for the online wine specialist company. Located adjacent to the company’s headquarters, facing the street and occupying 90m2, the store consists of an open-plan devoid of partitions.

▼纯白、极简的圆形室内空间，the space inside is blindingly white, minimal and circular ©Ivo Tavares Studio

设计团队参考葡萄园中梯田的形式，在弧形的墙壁上设计了一系列白色的展示架。通过间接照明以及产品与空间之间的鲜明对比，为顾客们提供了一个清晰的参观空间。值得一提的是，商店内部的光线不仅为展示葡萄酒的多样性提供了一个完美的背景环境，更让空间回到了其最核心、最本质的设计概念上，以便发掘出更多新鲜的事物。在本项目中，设计团队通过简单的、纯净的、中性色彩的室内空间最大限度地展示了各种颜色和形状的葡萄酒瓶。

The displays are carved out of the walls in reference to the vineyard terraces in a circular shape that fills the customer’s field of view sensitively with indirect lighting and the sharp contrast between the product and the space. This luminance creates the perfect background for the experience of observing the diversity the wine represents and a chance to take design back to its core in a chance to start something new. In this project we planned to celebrate the wine bottle, its shape and the brightness of its colored glass without lies – an interior using a simple form and the purest and neutral color.

▼商店室内，在弧形的墙壁上设计一系列白色的展示架，interior view, the displays are carved out of the walls in a circular shape ©Ivo Tavares Studio

▼商店室内，空间简单纯净的，呈现中性色彩，interior view, the space has a simple form and the purest and neutral color ©Ivo Tavares Studio

▼商店室内，采用间接照明，interior view of the store with indirect lighting ©Ivo Tavares Studio

▼商店采用弧形墙面，the store with circular walls ©Ivo Tavares Studio

▼弧形展架近景，close view of the display area ©Ivo Tavares Studio

一进到商店内部，三个弧形展示架上的葡萄酒就会猝不及防地撞入顾客的眼帘。随后，他们便会不自觉地顺着弯曲的墙壁和环形的交通流线在空间中漫步。实际上，无论是客户还是顾客，这样的空间组织都为他们提供了便利：一方面，对客户来说，他们可以根据市场趋势和季节来确定展示的主题，从而更加灵活地布置展品；另一方面，对顾客来说，无论身处于哪个位置，他们都可以360度无死角地看到店内正在展示的葡萄酒并快速地了解它们的种类。随后，在不影响现有空间布局的情况下，设计团队设置了一个柜台空间以供顾客们在线虚拟体验Portugal Vineyards公司的仓库，从而更全面地了解该品牌的葡萄酒。此外，商店内还设有一个品酒区。在这个区域内，传统的木制酒桶被涂成白色作桌子使用，配合着其旁边的吧台式的桌面，丰富了顾客们的购物体验。

▼供顾客进行线上虚拟体验的柜台空间，the online counter space that allows a virtual tour of the warehouse ©Ivo Tavares Studio

▼从品酒区看商店空间，viewing the interior store from the wine-tasting zone ©Ivo Tavares Studio

▼品酒区，传统的木制酒桶被涂成白色作桌子使用，the wine-tasting zone with the traditional wood barrels ©Ivo Tavares Studio

▼品酒区的酒桶桌和吧台桌，the traditional wood barrels and the bar in the wine-tasting zone ©Ivo Tavares Studio

▼空间细节，space details ©Ivo Tavares Studio

The visitor ́s experience begins with the perception of the curved walls and circular path that surrounds one soon after entering the interior. The approach was to focus on creating a space that could emerge from the access points and develop a feel of inner space defined by the three wine terraces that exhibit one of most extended collection of Portuguese wine. The wine terraces counters provide our client the flexibility to organize the theme display and adjust these groups to suit market trends and seasons; to the visitor allows a 360o view of the store and a quick perception of the wine range. Without affecting these premises, an online counter space has been added, allowing a virtual tour of the warehouse, where the most and least known Portuguese wines are found, and a wine-tasting zone where the traditional wood barrels are integrated in the concept has bar tables to complete the experience of the visit to this store.

▼商店夜景，night view of the store ©Ivo Tavares Studio

Project name: Portugal Vineyards Concept Store
Office: Porto Architects
Architects: Ricardo Porto Ferreira
Location: Porto, Portugal
Conclusion year: 2019
Build Area (m2): 90m2
Client: Portugal Vineyards
Photographer: Ivo Tavares Studio
List of Manufacturers
1. KNAUF – drywall system with metal profiles covered with laminated plasterboard.
2. MARILINA – pavement finish, two-component polyurethane, solvent-free and colored; 3. CIN – interior paint for woods, walls and ceiling;
4. EZPELETA – taburette ATTIC, recycled polypropylene;
5. LUMIT – pendent globes, vintage/white model;
6. CHARME VERSATIL – fit-out.

More: Porto Architects