MASONPRINCE Shenzhen Office by TOMO

Inspiration Hub

项目标签

设计公司
TOMO
位置
China
类型
Architecture
材料
StoneWoodMetalCoatingGlass
标签
Interior DesignGuangdongShenzhen
分类
HeadquartersOfficeOffice BuildingCommercial Architecture

感谢 TOMO東木筑造予gooood分享以下内容。更多关于:TOMO東木筑造 on gooood
Appreciation towards TOMO東木筑造 for providing the following description:

 

MASONPRINCE灵感基地
MASONPRINCE Inspiration Hub

复古经典与未来复现碰撞缠绕,
空间言语,诉说时尚潮牌的叛逆基因,
转换成不断移动变幻的美学感知。

Retro classics and futuristic elements interweave
to showcase the rebellious essence of the fashion brand through space design,
creating an ever-evolving aesthetic experience.

▼视频,video © 東木筑造

MASONPRINCE是来自中国本土的深圳品牌,秉持着“无阶时尚集体”的观念,阐述青年群体时装自由的宣言,希望以中国设计的力量,打破时装源于青年文化,却归于主流与商业体系的循环。如何在品牌的办公基地去挑战线上品牌对于空间的想象,同时以冲突/多元/延伸的手法去跳脱现存主流概念框架,创造属于MASONPRINCE(MP)自有品牌的复古感知与多元体验,成为本次的设计命题,TOMO東木筑造与MP团队一同探索全新的办公基地。

MASONPRINCE is a fashion brand based in Shenzhen, China. The brand believes in the idea of a “classless fashion collectivity” and promotes fashion freedom for the younger generation. It aims to use Chinese design to break the loop of fashion originating from youth culture but being confined to the mainstream and retailing system. MASONPRINCE (MP) and TOMO collaborated to create a unique and memorable brand experience by designing the new MP office in Shenzhen. The objective was to challenge traditional online brand concepts and break away from mainstream frameworks. By incorporating the design approaches of contrast, diversity, and extension, the team aimed to create a diverse experience that truly embodied the retro essence of MP.

▼入口空间,entrance ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

如同一台经典复杂的计算程序演绎事态的可能性,借助MP思想算法重新塑造时间与空间的边界,现实与虚拟,复古与未来,以无限循环的隐喻模糊相融。设计师使用似是而非的镜头美学,再度复现经典主义办公空间的复古对比度,同时调和多元场景的相对性,释放出MASONPRINCE所蕴含的复古与未来的冲突魅力。

The design process can be compared to a sophisticated computing program that analyzes all possibilities. By incorporating the MP brand philosophy, the design team was able to reshape the boundaries of time and space, reality and virtuality, retro and future. This design method leads to an endless loop of blurred fusion of these elements.The designer skillfully employed a lens sense aesthetics to recreate the retro contrast in this classic office space. By balancing the relativity of multiple scenes, the design showcases the captivating allure of both retro and futuristic elements, all implied in the essence of MASONPRINCE.

▼品牌logo,logo ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

 

无限可能-电梯厅
Infinite Possibilities – Elevator Hall

作为整个空间形象的首个视觉锚点,随季节更换的悬挂装置可以实现丰富的材质变化和文字变化,木板、布艺、石料、金属…除了搭配“MASONPRINCE”本体,不同的品牌名称延展出文字内涵的无限可能性,为空间赋予时间流动的生命力。

The elevator hall is the first attractive visual focus which features hanging decorations that can be altered to showcase different materials and monograms. It offers a wide variety of textures, including wood, fabric, stone, and metal. The current monogram “MASONPRINCE” can be substituted with other brand names, opening up endless possibilities for the space and giving it an ever-lasting vibrancy.

▼电梯厅,elevator hall ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

 

品牌视觉-主入口
Brand Visual Identification – Main Entrance

▼分析图,analysis diagram ©TOMO東木筑造

MASONPRINCE Shenzhen Office by TOMO 拷贝

裸露的混凝土墙与天花大梁引入经典的建筑语言,定义出整体空间的复古基调,TOMO東木筑造希望使用经典的注脚挖掘复古的内涵,空间同时拥有丰富的建筑含义,它可以是办公室,也可以是秀场和艺术长廊,不断外延……

The entrance of the building showcases classic architectural elements, such as exposed concrete walls and ceiling beams, that define a retro ambiance. TOMO aimed to incorporate these classic elements to evoke a sense of nostalgia. This versatile space has the potential to serve as an office, showroom, or art gallery, with even more potential functions in the future

▼入口空间,entrance ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

粗粝墙面与光滑的皮质沙发相互颠覆,大尺度的玻璃窗、裸露的电动门外机、构造精巧的金属件在昏暗灯光下脱离写实,预兆着解构未来的模糊性。印刻着sanmu品牌的墙体在灯光的焦点渲染下凸显形象的坚固性,象征着风格的永恒与经典。

The interplay between the rough walls and the smooth leather sofa creates a striking contrast. The large-scale glass windows, exposed external units of the electric door, and exquisitely crafted metal parts seem to transcend reality in the dim light, implying the uncertainty of the deconstructed future. The concrete wall with the concave VI symbol of SANMU exudes an aura of strength and permanence when illuminated, serving as a symbol of timeless and classic style.

▼裸露的混凝土墙与天花大梁引入经典的建筑语言,the entrance of the building showcases classic architectural elements, such as exposed concrete walls and ceiling beams ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

▼细部,details ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

MASONPRINCE Shenzhen Office by TOMO oky

集接待、咖啡吧、冷藏功能于一体的八角亭维持着形象主调,成为办公室的精神堡垒。这也是TOMO针对MP基地衍生出来的灵感原创单品。金属电动翻板打开连贯的水平界面,人们可以在此自由交流,强化未来精工与现实空间功能的相融共生。在设计初衷与细节上,充分考虑到未来场景的使用与拓展。八角亭的外层包裹金属质感,内层承托树瘤木钢琴烤漆,制造材质的相对反差,感受时尚艺术超越日常经验的尺度,刻印品牌永无止境的非常规创新。

The octagonal pavilion serves as the central hub for the reception, coffee bar, and refrigeration, while also embodying the essence of the office as a spiritual stronghold. It was a unique and original creation of TOMO based on the characteristics of MP. When the automatic foldable board spreads out, it creates a seamless horizontal connection that promotes open communication, reinforcing the harmonious coexistence between futuristic fine craftsmanship and real-world functionality. The design intention and intricate details were taken into account to ensure versatility and adaptability for future use. The octagonal pavilion boasts a stunning blend of materials. The metal envelope creates a striking contrast against the burl wood grain piano finish, allowing one to truly appreciate the unexpected fashion art that goes beyond everyday experiences. It also perfectly exemplifies the brand’s relentless pursuit of unconventional innovation.

▼集接待、咖啡吧、冷藏功能于一体的八角亭,the octagonal pavilion serves as the central hub for the reception, coffee bar, and refrigeration ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

▼八角亭的外层包裹金属质感,内层承托树瘤木钢琴烤漆,the octagonal pavilion boasts a stunning blend of materials ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO ytq

MASONPRINCE Shenzhen Office by TOMO

▼细部,details ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

MASONPRINCE Shenzhen Office by TOMO

MASONPRINCE Shenzhen Office by TOMO

金属展架的设计源于经典建筑的屏风形式,演绎出新的功能与含义。倾斜的平板除了可以放置杂志书籍,还可以展示品牌自身的时尚服装、鞋履与包袋,以及有趣多样的艺术品和玩件,自由随性的陈列渲染办公室的品牌归属感与个人性格特质。

The metal display racks take inspiration from the screen of classic architecture and repurpose it with new features and meanings.When the boards on the racks are tilted at a specific angle, they can hold magazines and books, and display the brand’s fashion apparel, shoes, bags, as well as artwork and other items. This flexible and relaxed display showcases the brand’s identity and personality.

▼金属展架,the metal display racks ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

▼细部,details ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

MASONPRINCE Shenzhen Office by TOMO

闪烁着未来感的金属光泽与中古家具在同一时空下绽放着对立又和谐的对话。极致对称的空间布局搭配阵列式的经典深色树瘤纹木柜,构成未来场景感的框架,容纳内部变化的复古元素。

The futuristic metallic luster blends exquisitely with the medieval-style furniture, creating a beautiful harmony of contrasts. The precisely symmetrical layout combined with an array of classic burl-wood-grained cabinets constitutes a futuristic backdrop that seamlessly integrates with the various retro elements.

▼经典深色树瘤纹木柜,classic burl-wood-grained cabinets ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

▼细部,details ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

MASONPRINCE Shenzhen Office by TOMO

▼由金属架看设计区,viewing the design area from the Metal racks ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

▼设计区,design area ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

空间中间铺设的艺术地毯,如同跨时空的T台,让办公室瞬间变成为时尚秀场,打破空间的功能性桎梏,展现似是而非的镜头美学,从另一维度呈现了MASONPRINCE叛逆的时尚基因。

The artistic carpet lying at the center of the space resembles a runway that transcends both time and space. It allows the office to transform into a fashion show venue, freeing itself from the confines of a workspace. The lens sense aesthetics are skillfully applied, presenting the rebellious fashion essence of MASONPRINCE from a different perspective.

▼空间中间铺设的艺术地毯,the artistic carpet lying at the center of the space resembles a runway ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

MASONPRINCE Shenzhen Office by TOMO

高悬空的灯具与低处的桌椅拉开立体层次,铺排空间的视觉焦点,极大渲染出经典的生活方式。树瘤木与金属的材质碰撞呼应复古与未来的基调,松弛的质感为生活风格注入灵魂。

▼分析图,analysis diagram ©TOMO東木筑造

MASONPRINCE Shenzhen Office by TOMO 拷贝

The clever use of high-elevated lamps and low-level desks and chairs creates three-dimensional layers, drawing attention to the key elements of the space and accentuating the classic lifestyle.The combination of burl wood and metal evokes retro-futuristic vibes with natural textures adding a touch of relaxation and the brand’s soul to the space.

▼高悬空的灯具与低处的桌椅拉开立体层次,the clever use of high-elevated lamps and low-level desks and chairs creates three-dimensional layers ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

▼细部,details ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

MASONPRINCE Shenzhen Office by TOMO

MASONPRINCE Shenzhen Office by TOMO

 

设计主理人办公室
Principal Designer Office

▼分析图,analysis diagram ©TOMO東木筑造

MASONPRINCE Shenzhen Office by TOMO 拷贝

设计主理人办公室同样应用经典建筑元素,大片金属基面在办公室空间内搭建出悬浮体块,弧面玻璃赋予其轻盈特性的同时塑造开放界面的肌理,强化内部复古精工家具的金属质感。

The office of the Principal Designer extends the classic architectural elements. The suspended block is supported by a large metal framework, while the curved glass adds a touch of lightness and shapes the texture of the open area, further enhancing the metal texture of the refined retro furniture in the office.

▼设计主理人办公室,the office of the Principal Designer  ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

▼ 办公室内部,interior of the office ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

▼细部,details ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

MASONPRINCE Shenzhen Office by TOMO ekx

▼细部,details ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

MASONPRINCE Shenzhen Office by TOMO

艺术木纹材质的拼接感结合空间多处线条与颗粒,将经典与革新的碰撞体现得先锋前卫。踏步的防滑块标记源自主理人三兄弟,不同数量的树苗符号分别代表着三人姓名中的“森”“林”“木”,空间进一步凝聚品牌主理人的精神内核,上下行走引申出象征意义,精巧的设计转译显示出强大的细节捕捉力。

The space features a unique combination of artistic wood grain material, lines, and particles, resulting in a harmonious blend of classic and innovative elements in a truly avant-garde fashion.The three steps in the staircase have anti-slip icons on them which represent the three brothers who own the brand. Each icon depicts the given name of a respective brother. This design not only adds a symbolic touch to the space but also subtly reflects the owners’ spiritual beliefs through the design details.

▼艺术木纹材质的拼接感结合空间多处线条,the space features a unique combination of artistic wood grain material, lines, and particles ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

▼办公室内部,interior of the office ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

MASONPRINCE Shenzhen Office by TOMO

MASONPRINCE Shenzhen Office by TOMO mfu

▼弧面玻璃赋予其轻盈特性的同时塑造开放界面的肌理,curved glass gives it a light character while creating an open interface texture ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

 

时尚明星衣柜
Fashion Wardrobe

视野开放的城市景观面结合粗粝的经典混凝土墙,在办公室的一隅创造品质出色的客厅空间模块化的置物柜同样使用品牌家具,超长的摄影卷轴则使空间随时切换成拍摄状态。大块暖色毛皮建立舒适的交谈气氛,不同皮质和色彩的沙发混搭高低错落的灯具,拉开空间布景的层次感。

A cozy and modern living room area has been created in one corner of the office by blending the beautiful city landscape with the raw and classic concrete wall. The modular storage cabinets have been thoughtfully designed using high-quality branded furniture. Additionally, an extra-long white photography paper roll backdrop has been unfolded, making the space easily convertible into a shooting venue whenever required. The warm-colored fur carpet adds a cozy touch to the conversation area, where sofas of various leathers and colors are combined with high and low lamps to create a sense of depth in the room.

▼品质出色的客厅空间,cozy and modern living room ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

▼细部,details ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

MASONPRINCE Shenzhen Office by TOMO tba

百叶窗模糊透射大厦的外结构,延展经典与幻想的创造力流动。模块组装的工业秩序在白天与夜晚的交替渲染下,联结虚幻与实体的内在可能。来自50~60年代的经典设计穿越而来,诉说着穿梭于过去、当下、未来的美学故事。经典材质延续强烈的阵列感构建未来与复古的构图与层次,通过似是而非的空间相互贯穿。极具标志性的复古构件与未来时尚人物形象发生联系,交织时空变幻的错位感。

The building exterior can be vaguely seen through shutters, offering a dynamic transition between classic and fantasy elements. The modular storage system maintains an industrial order and connects the possibility of artistic conception and practical function in the shifts between day and night. Classic designs from the 1950s and 1960s narrate aesthetic stories that transcend time in this office. Classic materials extend the strong sense of array to construct both future and retro compositions and layers, interconnecting through the undefined spaces. The iconic retro components integrate with futuristic fashion, resulting in a sense of dislocation caused by the interweaving changes of time and space.

▼百叶窗模糊透射大厦的外结构,the building exterior can be vaguely seen through shutters ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

▼大块暖色毛皮建立舒适的交谈气氛,the warm-colored fur carpet adds a cozy touch to the conversation area ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

MASONPRINCE Shenzhen Office by TOMO

办公室多处融合呈现了TOMO自主研发的产品,是属于MP语言与文化意味的结合。精巧构件关系组建成的龙门架,在大片的混凝土背景中脱颖而出,强化空间可观可触的真实细节。

▼分析图,analysis diagram ©TOMO東木筑造

MASONPRINCE Shenzhen Office by TOMO 拷贝

The products developed by TOMO are showcased in various positions around the office. These products combine the unique language and cultural meaning of MP. The portal frames, which are made up of intricately designed components, stand out against the large concrete setting, highlighting the visible and tangible details of the space.

▼精巧构件关系组建成的龙门架,the portal frames ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

MASONPRINCE Shenzhen Office by TOMO

MASONPRINCE Shenzhen Office by TOMO bnz

▼储物空间与办公室,storage area and office area ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

▼细部,details ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

MASONPRINCE Shenzhen Office by TOMO

▼细部,details ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

MASONPRINCE Shenzhen Office by TOMO

富有纹理张力的台面、构造精巧的异形灯具与也显现出TOMO東木原创的先锋美学理念,锚定艺术中的叛逆个性,与品牌的主题思想同频共振。渐亮、离索、混沌,辐射随心所欲的星云。渐亮、离索、混沌,辐射随心所欲的星云。

The countertops have unique forceful patterns and the light fixtures are specially crafted, reflecting TOMO’s innovative design philosophy that aligns with the rebellious spirit of MP. The ceiling lighting design gradually brightens the space, resembling a starry night sky. The ceiling lighting design gradually brightens the space, resembling a starry night sky.

▼富有纹理张力的台面、构造精巧的异形灯具,the countertops have unique forceful patterns and the light fixtures ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

MASONPRINCE Shenzhen Office by TOMO

▼办公区,design area ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

MASONPRINCE Shenzhen Office by TOMO

▼由办公区看主理人 办公室,viewing the principal designer‘s office from the design area ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

小洽谈室整合两个空间概念的冲突性——整体提取自电梯轿厢的空间原型,同时使用电梯门打开的进入仪式。曲面天花的设计语言则提取自早期的飞机机舱,包围着木质花纹。复古的电梯轿厢与未来的飞机机舱的融合使空间映射双关象征,富于创造性的设计手法赋予品牌全新的想象力。

By seamlessly blending two different spatial concepts, the small negotiation room combines the spatial prototype of an elevator cabin with an entrance ceremony upon opening the elevator door. The curved ceiling’s design was inspired by early aircraft cabins, which were covered with wooden patterns. The retro elevator cabin and the futuristic aircraft cabin were fused to create a space that symbolized a playful pun. This creative design approach added a new and innovative imagination to the brand.

▼由办公区看小洽谈室,viewing the negotiation room from the design area ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

▼小洽谈室,the negotiation room ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

MASONPRINCE Shenzhen Office by TOMO

MASONPRINCE Shenzhen Office by TOMO

 

运营主理人办公室
Principal Executive Office

位于后场办公室的主理人办公室拥有不同的职能,但同样保持与前场相同的设计手法,悬浮体块、曲面玻璃、木质纹理与踏步的图标设计构建整体的统一性。混凝土质感的会议空间中,玻璃会议桌与线条硬朗的中古办公椅,呈现了理性冷静的一面,但墨绿色的地毯的使用又使氛围不至过分冰冷。

The Principal Executive Office is situated in the back area. While it serves different functions compared to the front office, it still maintains a consistent design approach. The suspended volume, curved glass, wooden texture, and VI design on the steps all contribute to an overall unified look. In the conference room with a concrete texture, the glass conference table and medieval office chairs exude a rational and calm atmosphere, while the green carpets add warmth to the space.

▼运营主理人办公室,Principal Executive Office ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

▼细部,details ©自由意志摄影工作室

MASONPRINCE Shenzhen Office by TOMO

MASONPRINCE Shenzhen Office by TOMO

MASONPRINCE Shenzhen Office by TOMO

在延续空间大基调的同时,设计师不断利用巧妙精致的细节,塑造每个空间的独特氛围。不断探索,创造与重塑,当品牌自身传递的态度演绎出先锋实验的语序,MASONPRINCE 灵感基地品牌的核心价值也被展现得无与伦比。TOMO東木筑造以镜头美学解构办公空间的感官规范,转译成品牌风格独有的时尚秀场,折射出经典复古与极致未来的景深,融入新生代轻松自由的无阶级开放文化。

Designers maintained the general tone of the entire space while skillfully incorporating exquisite details to create distinctive atmospheres in each functional space. By continuously exploring, creating, and reshaping, TOMO showcased MASONPRINCE’s core values through avant-garde experimental design language in the office. TOMO utilized lens sense aesthetics to deconstruct the notion of office space and transform it into a fashion show field that perfectly embodies the brand’s unique style. The venue reflects a blend of classic retro and futuristic design principles, while infused with a classless open culture of the new generation that values relaxation and freedom.

▼分析图,analysis diagram ©TOMO東木筑造

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2 评论

  1. 染净识

    复古质感
    DK

  2. sleepbear睡睡

    品牌logo不错,材料细节不错!

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