MARURU by SONOYA / kräfte

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Appreciation towards  kräfte for providing the following description:

建筑师受邀为一间位于繁华商场中的服装店进行了室内重设计，种类繁多的商品意味着建筑师必须尽可能地高效利用空间，以更全面地展示商品。悬挂在天花上的焊接黄铜管道衣架解放了地面空间，其方向在入口处向两侧微微倾斜，增加商品的展示面以迎接各方来客。可移动的货架随商品的增减改变着形状和组合方式，以适应不同季节不同时期的摆放需求。在水泥抹灰墙面和管道粗犷工业风的印衬下，布料的柔软将愈发突出。改造后店铺浓厚的个性色彩散发着强烈的吸引力，诱惑着来往的客人入店一探究竟。

I received a request from the owner of the boutique that he wanted to renew his shop completely. They have a lot of products to display and this has become the key to my design.

As a solution, I installed hanger rails from the ceiling in order to keep more space on the floor. I considered the angle of the displays carefully too as the shop is located in a busy shopping mall where shoppers walk by from different directions. I also used movable shelves which will give more flexibility to display products.

I used the mortar for walls in order to have a dynamic contrast with soft garments. This will help displaying the number of products neatly. The brass pipes installed on the ceiling remind people of the housing structure and play an important role to emphasise products against the mortar. The look of the shop encourages more people to come in.

Construction: Up Life
Lighting: Yukiko Kinoshita, Ljus
Photo: Kiyotoshi Takashima
Architect: kräfte / Yukio Kimura
Program: Boutique

Drawings: kräfte
English Text: kräfte
Chinese Text: gooood

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