Louis Vuitton Matsuya Ginza / Jun Aoki & Associates

日本建筑师青木淳给LV奢侈品牌的东京银座店设计了最新外立面。银座是通过不断填海造地才逐步形成今日之构架，也是人类经济发展的重要体现。象征日本自然、历史、现代的三大景点（富士山，京都，银座）之一的银座，与巴黎的香榭丽舍大道，纽约的第五大道并列为世界三大繁华中心。在银座，可以看见极为现代的高层建筑与日本19世纪的老店并存，光彩照人的新建筑与雄伟堂皇的老建筑相互辉映。银座，处处存在着华美新颖与古朴高雅的对比。更多请至：Jun Aoki & Associates on gooood 

Jun Aoki & Associates告诉gooood：“LV时装店的外立面借鉴了LV的Damier手袋图案，Damier手袋是LV将经典永恒与时尚结合的标志性产品。我们将这个图案转化得更为柔和，喷上哑光珍珠漆的浮雕铝合金面板上那些立体圆润的图案让外立面充满了精致感与华丽感。在白天，表面浅珍珠色的浮雕如此温柔的给建筑留下迷人光影，在夜晚，浮雕表面背后的灯光亮起，又是另外一派让人同样联想到LV的图案景象，赫赫生辉，光芒璀璨。”

form the architect:

The new façade of Louis Vuitton Matsuya Ginza is inspired by the history of Ginza, the city that used to be known for its art deco design. Ginza was the entrance of Tokyo, adjacent to Shimbashi, from which the very first railway station of Japan stretched to the port and led to the foreign Country. The “modern” atmosphere the forefront Ginza acquired derived from art deco patterns in relation to edo-komon, the pattern of traditional Tokyo and the highly abstract and stylizedgeometric pattern in repetition.Based on Louis Vuitton’s damier, which also is a repeated geometric pattern, the façade of Louis Vuitton Matsuya Ginza becomes our first softer version of damier, imbued with delicacy and richness that is found in organism.

From edo-komon to art deco.Art deco to the soft damier. This is a journey to the history of Ginza.Gentle bulges and dents elaborate the façade of opal beige reliefs. With these pattern, the façade reveals various appearances in sunlight, and also during the night, the LED lights behind the reliefs lit the façade to render another expression reminiscent of Louis Vuitton’s monogram.

location:  Ginza, Tokyo, Japan
architectural design (façade design):  Jun Aoki & Associates
contractors: TAISEI CORPORATION  PERMASTEELISA JAPAN K.K.
principal use:  retail
renovated wall area: 1475m2 (projected elevation)
site area: 
building area: 
total floor area: 
number of stories:  LV façade 1-8F, LV interior 1-3F
design period:  JUN.2010 -DEC.2012
construction period:  JAN.2013 -SEP.2013

General Specification
Exterior wall:
2-8F
Aluminum Panel, Pearl paint
Casting / Spinning / Cutting sheet assembling, LED lights
1F
Limestone, Honed finish / Sandblast finish
Entrance:
Marble, Polished curve finish / Honed finish
Super Clear Glass t12+12

Windows
Metal frame:
Stainless steel, Cross HL, Bronze color coating
Glass:
Super Clear Glass t12+12mm

MORE:  Jun Aoki & Associates，更多请至：Jun Aoki & Associates on gooood