Impressive Auto Salon, HongKong By KarvOne

非常感谢 峻佳设计 予gooood分享以下内容。更多关于他们请至：KarvOne on gooood.
Appreciations towards KarvOne for providing the following description:

每个男人心中都有一辆车，每辆车都有自己的灵魂，值得被认真对待。2016年尾，峻佳设计接手了来自香港Impressive Auto Salon的改造项目。对于爱车的设计师来说，这是一个无法拒绝的委托。Impressive Wrap拥有香港最顶尖汽车贴膜技术及设计，专为超跑名车进行贴膜保护。客户是 Impressive Wrap香港区创办人Ken Wong，本身是时装设计师，对于设计感与差异性更为注重。他厌倦一般传统车库的氛围，希望寻求突破，给人眼前一亮的同时能够体现品牌的价值，这和峻佳设计的品牌设计理念不谋而合。

Every man has a car in mind, and each car has its own soul which is worthy of being taken seriously.At the end of 2016, we started the project of “Impressive Auto Salon”. Most of the designers in Karvone are Car Lover and we hope to get a chance to design a garage. It proved an irresistible temptation for them to design it. Impressive Wrap is professional wrap service and most for super car, they are the top of design and technique in Hong Kong. The founder of Impressive Wrap, Ken Wong, who is a excellent fashion designer and focus on differences, hope to express the breakthrough according to their brand value and it is just the same with Karvone.

▼复古生锈铁门，the old and rust iron gate

传统车库缺乏设计包装，而且对工具收藏没有妥善处理，十分肮脏，车主会不放心把车放在车库维护；而较新颖的车库则以简洁白色为主题，将名车展厅的设计氛围直接复制，效果是好看，但缺乏品牌个性，没有灵魂。

Traditional garage is no style and tidy-up concept, most of the car owner always worry when place their “baby” in there for repair. And some of new garage will use simply and white as topic, but lack of individualism and brandality .

▼车库设计改造前，before refit

设计难点：工期短，结构改造 Difficulties: Tight schedule, Structure reconstruction

车库本身只有一层楼，但比较高，接近5米，出于实用性的考虑，峻佳设计建议客户加一个阁楼，客户同意这个改造的建议，于是就有了新增的阁楼，把办公室放到二层，用于日常办公与客户洽谈，出于私密性考虑并未拍摄照片。考虑到香港昂贵的租金，大部分的店都希望能在1个月左右完成,这次一个半月的改造时间，同样是设计师们一起尽量缩短时间，达到最好效果的结果。

The garage is in fact only a single story but with the height of nearly 5 meters high. Karvone suggest to add a loft for practical considerations and the client adopted it. So they have a second-floor room for general office work. We did not take any pictures due to privacy protection. Taking into account the expensive rent in Hong Kong, most shops hope Karvone can try the best to complete in about a month.In one and a half month, a garage with the concept of “Gone in 60 seconds” was born!

▼复古灯膜，the old-fashioned light membrane

品牌灵魂是什么？What is Brandality?

在接手设计前，峻佳设计一直思索如何为品牌注入灵魂，他们不再从人的角度，而是尝试代入每一辆车的内心，从车的角度出发来设计：每一辆车都是风韵犹存的女士，要像对待女士一样对待每一辆车，她们有着骄傲而优雅的内心。假如我们将每次与她们的相遇出行都看作是一场激动人心的约会，可以想象当这位女士正在等待男伴带她去晚餐，她会期待这间是高级餐厅，能凸显她的品味，她会要求这间餐厅是舒适整洁。她最想要的，是进入这间餐厅后能与餐厅互相点缀，又不会被抢去身上的光采；而男伴希望的，除了得到伊人欢心，还有步出餐厅后，街上人的目光聚焦在女士身上，是羡慕的。Gone in 60 seconds，教导我们如何尊重车，而这间高级餐厅，正是Impressive auto salon的品牌灵魂。

When the project start, we try to find the way to show the brandality. As result, we know we couldn’t use the angle of people, we need to use the angle of car.In our imagination, when the lady waiting for a gentlemen which will pick her up for a fine dining, she will expect they are going to a tasteful restaurant, the restaurant could bright her up and ornament each other. On the other hand, the gentlemen hope to make lady happy and got the eye catching moment when left with her.The brandality of Impressive Wrap is to be the restaurant to ornament the car, just like Nicolas Cage in “Gone in 60 seconds”.

激情·优雅·古典 Passion . Elegant . Classic

由于此次设计师和客户都是跑车爱好者，设计师们在设计中倾注着自己的情感和记忆，把工作当成了一个自己梦想兑现的过程。Gone in 60 seconds，让”车“成为整个空间的主角，同时也要与车库空间互相点缀。”激情、优雅、古典“是设计团队最后确定的整体设计格调。新旧物料、哑面与亮面的设计应用，在设计中，峻佳设计运用这种冲突与对撞感带来的是”激情“；整体统一感的设计格调与细节处的精致讲究，这是设计团队对”优雅“的理解，也是他们定义的优雅的设计；追求新颖，却也注意对原有地台的保留应用，复古铁门、灯膜、天花工字铁等的利用设计，凸显着品牌本身的气质和古典情怀。

From the concept of Gone in 60 seconds, we make car become leading role and ornament with garage. “Passion, Elegant and Classic” become the final style of our project.“New & Old”, “Matt & Shine”, which is the explosive for “Passion”.The unity style and details consideration could find the definition of “Elegant”.Except the new design and material, we also keep the existing platform and vintage gate, lightening and structural steel H to decorate the ceiling, this could show the charming of Impressive Wrap and make “Classic” full in the air.

▼独立维修小推车，independent utility cart for services

▼保留旧有工场铁板地台，reserve the old iron pavement

▼汽车美容产品磁浮美陈，display space

▼富有对话感的标识系统，signs are in a sense of dialogue

▼蓝色品牌色与天花工字铁，the i-iron on the ceiling

▼整齐收纳工具，the storage

The Fast and the Furious中有句话让人印象深刻：”I live my life a quarter mile at a time. Nothing else matters: not the mortgage, not the store, not my team and all their bullshit.For those ten seconds or less, I’m free.”Gone in 60 seconds，尊重车，并让车在空间中彰显它的光彩。或许正是在这样充分调动个人情感与记忆的设计中，I feel I am free.别用眼睛看设计，所有设计讲究处，皆由于峻佳设计一直坚持的理念，品牌是有生命的，空间是流动的，你在里面，也就在与之对话。

One of the famous screen of “The Fast and the Furious” said “I live my life a quarter mile at a time. Nothing elsematters : not the mortgage, not the store, not my team and all their bullshit. For those ten seconds or less, I’m free.”In “Gone in 60 seconds”, let the car free and make it shine.In our project, let our mind free and make the design explore by memory and emotion.Just like the believe of Karvone “Brand is life, Area is movable, if you were there, you are breathing them in.”

项目名：Impressive auto salon
项目地址：香港荃湾大涌道8号
服务对象：Impressive Wrap香港区创办人，拥有香港最顶尖汽车贴膜技术及设计
项目面积：105平方米
设计主创：Kyle ,Derek
设计师：Nicko, Wayne
服务内容：空间／标识系统
业态类型：汽车改色贴膜，汽车镀膜
室内摄影师：Dick
汽车摄影师：Chester Ng

More: 峻佳设计，更多关于他们请至：KarvOne on gooood.