Grand Hotel Straubinger by BWM Designers & Architects

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Straubinger大酒店代表了奢华与历史保护的至高典范。其独特卖点在于对受文物保护建筑的精心修复，巧妙融合了历史韵味与当代奢华。

The Grand Hotel Straubinger epitomizes the pinnacle of luxury and historical preservation. Its unique selling proposition (USP) lies in its meticulous restoration of heritage-protected buildings, seamlessly blending historical charm with contemporary luxury.

▼酒店外观，exterior of the hotel ©Lukas Schaller

酒店的建筑风格体现出新旧交融的和谐统一，既保留了原有的历史肌理，又精准且细致地引入了现代元素。整个修复过程是在联邦文物局和地方当局的合作下进行的，充分体现了对建筑历史遗产的深切尊重。最终呈现出一座低调雅致却庄严恢弘的奢华酒店，带领宾客踏上一段穿越时光的迷人旅程。

The hotel’s architecture reflects a harmonious fusion of old and new, preserving the historical fabric, while introducing modern elements with precision and care. The rehabilitation process, conducted in collaboration with the Federal Monuments Office and local authorities, showcases a deep respect for the building’s heritage. The result is a grand hotel that exudes understated elegance and poignant grandeur, drawing guests into a captivating journey through time.

▼历史建筑的外观，exterior of the historical building©ArneNagel_AMOAeK

室内设计的叙事逻辑同样精巧，历史元素与当代设计相得益彰，营造出沉浸式的感官体验，让宾客深入感知这座建筑所承载的丰厚历史。从保留下来的墙面古旧肌理，到对原始物件的改造与再利用，每一个细节都在向旧酒店的辉煌岁月致敬，并展现其焕新后的非凡魅力。

The interior design narrative meticulously integrates historical elements with thoughtful contemporary touches, creating a sensory experience that immerses guests in the rich history of the property. From the preserved patina on the walls, to the adaptation of original artifacts, every detail honors the legacy of the old hotel while offering a glimpse into its reimagined splendor.

▼保留下来的墙面古旧肌理，the preserved patina on the walls ©Ana Barros

▼展现其焕新后的非凡魅力，offering a glimpse into its reimagined splendor ©BWM Designers & Architects

▼展现其焕新后的非凡魅力，offering a glimpse into its reimagined splendor ©Ana Barros

▼焕新后的酒吧，the bar after renovation ©Ana Barros

此外，酒店配备的全方位高端设施也充分迎合了其目标客群的品味，为宾客提供世界级的尊贵体验。Straubinger Saal 餐厅以现代手法演绎奥地利-法式美食，为食客带来精致享受；而由七个概念空间组成的独家水疗中心，则为追求极致放松与疗愈的宾客打造了全方位的身心修养之所。

Furthermore, the hotel’s comprehensive amenities cater to the discerning tastes of its target demographic, offering a world-class experience within its walls. The Straubinger Saal restaurant delights guests with a modern interpretation of Austrian-French cuisine, while the exclusive spa, divided into seven concept worlds, promises a holistic retreat for those seeking luxury and relaxation.

▼历史元素与当代设计相得益彰的餐厅，integrates historical elements with thoughtful contemporary touches ©ArneNagel_AMOAeK

▼为食客带来精致享受的餐厅，offering a world-class experience ©Ana Barros

酒店概念与周边环境的深度融合进一步提升了整体吸引力。大酒店坐落于巴特加施泰因（Bad Gastein）历史中心的核心区域，重新激活了施特劳宾格广场，使之成为游客与本地居民共同汇聚的活力节点。全新打造的泳池景观面向加施泰因山谷与邻近的瀑布，充分体现酒店将自然美景融入宾客体验的用心。

The integration of the hotel concept into its surroundings further enhances its appeal. Situated in the heart of Bad Gastein’s historical center, the Grand Hotel Straubinger revitalizes Straubingerplatz as a vibrant hub for visitors and locals alike. The new pool landscape, offering panoramic views of the Gastein Valley and the nearby waterfall, exemplifies the hotel’s commitment to immersing guests in the natural beauty of its surroundings.

▼泳池景观面向加施泰因山谷与邻近的瀑布，The new pool landscape, offering panoramic views of the Gastein Valley and the nearby waterfall ©ArneNagel_AMOAeK

▼为住客提供独特的水疗体验，offering unique spa experience for visitors ©Ana Barros

酒店的翻新与复兴秉承整体性设计理念，不仅造福人群，也关注生态环境，在包容性设计、可持续发展与碳足迹减排方面展现出坚定承诺。项目中实施了最大限度材料再利用的策略，尽可能保留原建筑结构，包括墙体、门扇与固定装置等历史构件皆被精心修复，减少了对新材料的需求，也降低了建筑废弃物的产生。此举不仅有助于资源节约，更保留了酒店原有的历史魅力与真实质感。

The renovation and revitalization embody a holistic approach that is beneficial to both people and the planet, significantly contributing to society with a strong commitment to inclusive design, sustainability, and carbon footprint reduction. Strategies to maximize the re-use of materials have been implemented, and the original fabric of the building was preserved where possible. Historical elements such as walls, doors, and fixtures have been carefully restored, reducing the need for new materials and minimizing waste. This approach not only conserves resources, but also maintains the authenticity and charm of the hotel’s heritage.

▼凸显历史魅力与真实质感，maintains the authenticity and charm of the hotel’s heritage ©ArneNagel_AMOAeK

▼将自然美景融入宾客体验，immersing guests in the natural beauty of its surroundings ©BWM Designers & Architects

▼将自然美景融入宾客体验，immersing guests in the natural beauty of its surroundings ©Ana Barros

▼卧室局部，bedroom detail ©Ana Barros

▼一层平面，ground floor plan ©BWM Designers & Architects

▼二层平面，first floor plan ©BWM Designers & Architects

Completion: autumn 2023
Address: Straubingerplatz 2–4, 5640 Bad Gastein, Austria
GFA: approx. 19,000 m² for Hotel Grand Straubinger and Hotel Badeschloss, Straubinger only: 9800 ㎡
Client: Straubingerplatz Immobilien GmbH
BWM team
Erich Bernard, Markus Kaplan, Peter Foschi, Marlene Gesierich, Martina Lehner, Claus Hasslinger, Elisabeth Albenberger, Ismail Berkel, Maximilian Fasslabend, Lena Hainzinger, Tanja Hainzl, Clemens Hörl, Marlies Klauser, Ales Kosak, Sonja Leitgeb, Massimiliano Marian, Elisabeth Morillo-Napetschnig, Fridolin Öhlinger, Tjasa Rus
Project partners
Design-build / interior design: BWM Designers & Architects
Brand strategy and branding: moodley brand identity
Execution planning: zwei Architekten
Construction supervision: edelmueller.architektur.management
Structural design: Gschwandtl & Lindlbauer ZT GmbH
Building services engineering: Ingenieurbüro Lothar Mayer GmbH
Construction physics: TAS Bauphysik GmbH
Fire protection: Norbert Rabl Ziviltechniker GmbH
Construction coordination: Lackinger BauKO GmbH
Historical architectural expert opinion:  EIDOS Architektur ZT GmbH
Surveyor: Gernot Fleischmann
Landscape planning: Simma Zimmermann Landschaftsarchitektinnen OG
F&B consulting: Baysics, Georges Desrues
Lighting design: Pokorny Lichtarchitektur
Carpet design/guidance system contributor: Gabriele Bruner
Interior styling concept: Atelier Peter Weisz, together with BWM Designers & Architects
Art concept: BWM in cooperation with Andrea von Goetz of Schwanenfliess

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