Village Sign Design of Yao Longshan village, Zunyi, China by Zhao Jinxiang

非常感谢 赵金祥 予gooood分享以下内容。更多关于他： Zhao Jinxiang on gooood
Appreciations towards Zhao Jinxiang for providing the following description:

前言 PREFACE

费孝通先生认为人类唯有一个共同一致的利益，文化才能从交流达到融合。文化的生命才能得到延续，文化才不会死。有文化自信，必须依靠一定的文化张力，在我看来这种张力正是源于集体的故事，是一个从无到有的过程。

Mr. Fei Xiaotong believes that human beings have only one common Interest, culture can be achieved from the integration of communication. Cultural life can be extended, culture will not die. Cultural self-confidence, must rely on a certain cultural tension, in my opinion, this tension is derived from the story of the collective, is a process from scratch.

▼ 村标与村落，Panorama near village sign

故事起源 

ORIGIN OF THE STORY

尧龙山村位于贵州省北部的桐梓县尧龙山脚下，海拔1100m左右，夏季凉爽，是黔北地区知名的全国美丽示范乡村。这里有许多关于尧龙山村的传说，村中老人常用“四川有个峨眉山离天三尺三，贵州有个尧龙山半截插在云中间”彰显自己对这座“靠山”的崇敬。不过这里与中国大部分村庄相同，村子的青壮年平日以去远方打工为主，老人孩子留守村中，近段时间无工可做的青壮年回村加紧扩建自家农家乐的经营面积，普遍已建到3到4层的高度，准备迎接来年数以万计到山上避暑的游客。这种竞赛式的乡村建设让村民只关心“以量取胜”的进度，用毛利润与接待量计算美丽乡村建设给自己带来的幸福，忽略了村庄内生文化与生活自信所带来的可持续吸引力。

Yao Longshan Village is located in the northern province of Guizhou at the foot of YongLong mountain, altitude about 1100m, cool in summer. It is a well-known national demonstration village in the north of Guizhou province. But here most of the village and the village of young Chinese, weekdays to go far to work based, the elderly and children staying in the village, no job recently stepped up expansion of his youth back to the village farmhouse business area, generally has been built up to 3 to 4 storeys high, ready to go to the mountain summer to tens of thousands of years the tourists. The competition of rural construction so that the villagers concerned only in order to win the schedule, with the gross profit and the capacity calculation of beautiful countryside construction to bring their own happiness, ignoring the sustainable attraction in the village culture and life brings confidence.

▼ 改造前村口现状实景，The real situation before renovation

方案设计

PROJECT DESIGN

在城市我们的设计会常忽略生活在一定文化中的人对其文化是有“自知之明”的这个社会因素（失去以家族为纽带的城市人的关系逐渐疏远），基于这个背景无论是设计师主动还是被迫设计的空间往往让使用者处于被接受状态。我们在乡村建设中希望解决这个问题，试图通过参与式的主题设计让村民可以明白结合乡村文化的设计来历、形成过程以及所具有的特色。这个过程会基于村庄熟人社会的特点加强村民对文化转型的自主能力，取得适应新环境自主地位，这个过程也是老人们以长者身份言传村庄历史重建文化自信的过程，更是村民们重归村庄建设主体地位的重要阶段。我们的方案经过对村庄人居环境的深入调研与山水田居的空间梳理，决定把村口一个300多平米的场地作为整村改造的启动区域之一，希望从民关心的田间生产与生活入手，在协力建设村标及周围环境的过程中，辅助村民顺利找到旅游文化身份的转型切入点与重拾文化自信，以应对高强度的美丽乡村建设与快速发展的乡村旅游市场对村庄在地文化的冲击。

The city space design will often ignore the people living in a certain culture is the social factors of its cultural self-knowledge. We hope to solve this problem in the rural construction, trying to participate in the theme of the design so that the villagers can understand the combination of the design of rural culture, the formation process and characteristics. This process will be based on the characteristics of village community to strengthen villagers’ ability of cultural transformation, has to adapt to the new environment independent position, this process is also the process of old people to rebuild cultural self-confidence, is an important stage of the villagers to the village construction main body status. We plan to comb space after the village living environment and landscape in the research field, the village decided to take a more than 300 square meters of the site as a whole village of the promoter region of the hope of life and production from the people concerned with the field, in the construction of the village and the surrounding environment to the subject in the process of starting the transformation assisted villagers find a smooth tourism cultural identity and culture to regain confidence, the construction of the beautiful countryside with high strength and rapid development of the rural tourism market in the village of culture shock.

▼ 梳理村庄文化故事结合场地关系快速绘制村标草图，Combing the village cultural story with the site of the village @何宏权/华玉雪

▼ 全景，Panorama

▼ 悬于水田上的村标与挑台重新建立了人与田的关系，The village sign and landscape platform hanging on the paddy field re-establish the relation between the villager and the paddy field / 强化的水田肌理，Enhanced paddy texture

参与式设计 – 参与设计是为了唤起在地文化的集体共鸣

PARTICIPATORY DESIGN—PARTICIPATE IN THE DESIGN IS TO AROUSE THE COLLECTIVE RESONANCE IN THE LOCAL CULTURE

设计主题化是景观设计常用手法，但这种手法在乡村建设中常流于应付上级领导的噱头，不能接足地气，究其根本是对村庄调研不够深入、对乡村建设的村民主体地位认识不清，无法调动其参与的积极性，若结合参与式乡建方法巧妙引导可起到四两拨千斤的作用。比如这个村庄村标的设计主题是边整治村口环境边形成的思路，最终在与村民的反复讨论中确定了引用当地流传“龙有九子”的神话传说为主题。设计师巧妙的让当地石材“马蹄花”在尧龙山脚下生成不同肌理的九座山脉，以呼应“龙有九子”的神话传说。村标做为主体与山林水田交相辉映，犹如九龙之首，守护着尧龙山村。村民通过对村口村标设计主题的讨论形成了共鸣，尤其是当初讲述故事的老人们在讨论以“尧帝九龙子”的主题贯穿村口设计时显得激动不已。这种参与式的设计一方面使村民意识到这个“村庄脸面”讲的是自己村庄与尧帝九龙子的故事，自己是建设的主体参与者。另一方面在文化主题上留白的村标设计探讨转移了村民对房屋改造的热情，自觉参与到关乎代表自己村庄形象气质的文化主题思考中。

The design theme is commonly used in landscape design, but this approach in rural construction often flow to cope with the higher leadership gimmick, the research on the village is not deep enough, the building of rural villagers subject status is unclear and cannot arouse the enthusiasm of participation, if combined with participatory rural construction ingenious methods can play a guiding role in 42 pounds. For example, the designers cleverly let the local stone “horseshoe flower” nine mountains to generate different texture in the Yao dragon at the foot of the mountain, to echo the “Nine” myth. The formation of the resonance through the discussion of standard design theme of the village sign, especially when tells the story of the old people in the discussion to the “Kowloon Yaodi theme” village sign design is excited. This kind of participatory design on the one hand the villagers are aware of the “village face” is about their village and the story of Yaodi Kowloon, he is the construction of the main participants. On the other hand the blank in the cultural theme of the village sign to the villagers transfer standard design enthusiasm for housing renovation, to participate in the cultural theme of thinking about their image in the village.

▼ 村标内部全景，Panorama near village sign

▼ 参与式的设计过程，Participatory design

材料运用——协力造物开启自然的认知方式
MATERIAL USE—THE CREATIVE APPROACH TO NATURE

当地材料运用一直是乡建的难点，设计常常会陷入模仿城市材料的工艺与样式，最后就剩堆磨盘摆坛子的乡土景观，这种设计常忽略了当地材料的生长与工艺特性。马蹄花石材是当地特有材料，其表面常有马蹄花纹，我们希望通过与熟悉其特性的村民协力造物了解其特征，再以科普宣传方式让石材自己讲故事，恰好村子有对姓傅的石匠父子，从事马蹄花石材打磨工作多年，我们有幸在其引导下了解了马蹄花石材形成与开采过程，这种当地石材开采起来有一定随机性，可能是光面或毛面，亦可黄色或灰色，更有特色的是部分石材含有化石。最终我们与石匠商讨决定利用石材加工厂不便出售的角料与废料，采取角料整体搬运摆放、废料经打磨后层层叠砌模拟石材自然生成的过程，向人们普及这种石材的九层特质。我们一起做了个样板，反复推敲，最后的成品让石匠父子很欣慰，他们把他当做艺术品一样对待。

The use of local materials is always a difficult problem in rural construction, design process and often fall into the city to imitate the style of materials, finally left the heap jar local landscape disc swing, this design often ignore the growth and technological characteristics of local materials. Horseshoe flower stone is the unique local materials, a horseshoe pattern often on the surface, and we hope that with the familiar with the characteristics of the villagers work together to understand the characteristics of the creation, propaganda way stone on their own stories. Finally we discuss with the angle of material waste and Mason decided to sell the inconvenience of stone processing factory, take the angle of material handling, waste material by placing the whole stone layer after grinding simulation layers formed naturally, nine layers of stone to the popularity of this trait. We made a model, together with the final product that Mason batted, and very pleased, they regard him as art like.

▼ 利用当地材料巧妙组合营造出“会讲故事”的景观，Clever use of local materials to create a combination of storytelling landscape @何宏权

▼ 村民与游客共赏“村标”，共忆故事，The villagers and tourists enjoy the “village pillar”, recalling the story

九龙游田——在地文化建立了人与田的新关系
KOWLOON TRAVEL—THE NEW RELATIONSHIP BETWEEN MAN AND LAND WAS ESTABLISHED IN THE LOCAL CULTURE

在乡村建设中人们往往关注房屋改造与村民广场的打造，忽视了村庄生产性田地作为公共景观的利用，改造这部分生产性景观的过程是集改善村民生产环境、提升生产作物安全性于一体，并非只为美观。本案村标选址紧挨主路旁洼地的水田，有部分土坎与石坎蜿蜒其中，我们在这个村标区域的设计延伸是与这块田的田坎发生关系，并与田的主人一起加固田坎，选择几条其常用的进出路径做为加固对象，这样既强化了九龙蜿蜒田间的肌理印象也满足了村民生产生活的便利需求。在村标建设过程中村民越发关注田坎施工质量，不再像建设刚开始的时候觉得这是政府与工队的事，对于砌筑坎子石头的大小与样式选择也常与设计师一起探讨，他们说因为这里是村子的脸面不能马虎。村民与这片水田因传说相聚于村标，村标内部有一个独特的挑台悬于田上，站在挑台上村民第一次发现村口这块不起眼的水田经过整治可以如此美丽，田可以变成“脸面”融入自信。

Building in the countryside, people tend to focus on building housing renovation and the village square, ignoring the village production fields as the use of public landscape in the process of transformation of this part of the productive landscape is set to improve the production environment, improve crop production safety in one, not only for beauty. In this case the village location next to the main road marked depression of paddy fields, part of the ridge and the stone winding in the village, we extend the standard regional design is the relationship with the field ridge, and the owner of the field along the reinforcement ridge, select several commonly used import path as reinforcement object. In the village the subject in the process of the construction of villagers pay more attention to the ridge construction quality, no longer like the beginning of the construction team and feel that this is a government thing, for the size and style of masonry stone often choose ridge of field and designers to explore together, they said, because here is the village face to be neglected. The villagers with this piece of paddy field because legend gather in the village. There is a unique  landscape platform inside the village sign hanging above the farmland, stand on the landscape platform, villagers for the first time found the humble paddy field after renovation can be so beautiful. The paddy field can become “village face” with confidence.

▼ 为了“脸面”村民、设计师、项目经理探讨如何砌筑好看的田坎，For “village face”, villagers, designers and project manager to discuss how to building beautiful ridge / 改造后的田坎路让村民下田不易滑倒、回家更加便捷，Paddy field road of villager home after renovation is not easy to slip, more convenient to go home

重拾自信是幸运故事的延续
GET SELF-CONFIDENCE IS A CONTINUATION OF THE STORY

村标不仅仅是一个标识，更是一个场所。是村民与我们在乡村建设大潮中共同守护村庄文化自信的见证。在整个过程中主题本身并不重要，重要的是我们以一种开放式的设计框架让各个利益相关体都参与进来，逐步摸索到一条可以产生集体共鸣的主题文化线索。尧龙山村的村民们正逐渐认识到自己尧龙文化的独特魅力，这使得其文化自信也越来越强。以往只有村里少数老人闲聊的尧龙传说，如今常见曾参与建设的年轻村民在村标前与邻村的亲朋好友们分享。老人们也顺理成章的因“会讲故事”而备受尊敬，路过村标都要抖抖精神。今年央视二套到村庄采访时，站在摄像机前的老支书充满自信的给记者讲述着村标的来龙去脉。

小时候我们常听爷爷奶奶讲故事，长大了我们关于故事的回忆往往显得苍白。在乡村，老人们有很多的故事，来不及讲就入土为安。愿我们在乡村珍视这设计的机会，记录好他们的故事，为我们这片挚爱的乡土留下最后一点接地气的记忆。

The village sign is not only one logo, it is a place. It bears witness to our years spent in the village to protect the village cultural confidence in the tide of country building. In the whole process of the theme itself is not important, it is important for us to design a framework of open to the interests of relevant bodies are involved, to gradually explore one can generate a collective resonance of the theme of cultural clues. The villagers of Yao longshan village are recognizing their own unique charm, Kowloon culture, the cultural self-confidence is also more and more strong. The village is only a few old men chatting Yaodi Kowloon legend, now common had to participate in the construction of young villagers in the village in front of the village sign and the relatives and friends of neighboring village to share. The old people are logical respected for telling stories, passing through the village sign by the spirit of excitement. This year two sets of CCTV to the village interview, standing in front of the camera, the old secretary confidently told reporters story of village sign.

When we were young, our grandparents used to tell stories, and our memories of the stories often grew pale. In the village, the old people have a lot of stories; too late to say is laid to rest. May we cherish this opportunity to design in the country, to record their stories, memories of the land that we love.

▼ 总平面，Master Plan @何宏权

▼ 剖立面a-a， Sectional elevation @何宏权

项目信息：
主创设计师：赵金祥
设计师：何宏权、蹇先平、张小康、宋正威
建造时间：2016.02-2016.08
项目地点：贵州省遵义市桐梓县 尧龙山村
材料：当地石材角料、废木料、废菜坛、混凝土、竹片等
总面积：约300平米

Project information：
Chief Designer：Zhao Jinxiang
Design Team: He Hongquan、Jian Xianping、Zhang Xiaokang、Song Zhengwei
Project Year：02/2016 – 08/2016
Location: Yao Longshan village in Tongzi county of Guizhou province
Material：Local stone material、Waste wood、Waste vegetable dish、Concrete、bamboo board…
Area: 300 square meters

More：赵金祥，  更多关于他： Zhao Jinxiang on gooood