Fritz Hansen™ Flagship Store in Milan

非常感谢Fritz Hansen™将英文介绍和项目图片授权gooood发行。
Appreciation towards Fritz Hansen™ for providing the following description：

坚持简单，纯净，永恒理念的历史悠久丹麦设计品牌Fritz Hansen™在意大利米兰推出第一家旗舰店，店内空间设计力求，形成强烈冲击。

The new space aims to reinterpret Scandinavian design through sophisticated planning that makes a strong impact at the same time.

The design concept focuses on a new aesthetic that aims to mix Nordic style with Milanese style, combining historic pieces of the brand with works by new designers and Scandinavian brands never before distributed in Italy. The space is characterized by new lights and colors and the design is dominated by a wall intersecting the three floors, featuring a graphic pattern loosely based on the work of Arne Jacobsen.

设计中，北欧风格混杂着米兰风，全新碰撞全新面貌。灯光，色彩，还有Fritz Hansen™的设计产品在空间中交相辉映。旗舰店中海御音响师设计了一个三维立体声环境，为客人提供5个限量版的黑色蛋椅互动，创建自定义电影配乐。

FRITZ HANSEN LAUNCHES ITS FIRST FLAGSHIP STORE IN MILAN

Republic of Fritz Hansen™, the famous and historic Danish design brand which has joined forces with Spotti, the renowned Milanese furniture company, is set to open its first Republic of Fritz Hansen Store in Italy in Milan. The new Store, located in the heart of Brera in Corso Garibaldi, replaces the Fritz Hansen showroom that has been completely renovated. The Store, which will be a source of inspiration for private individuals, architects and designers, is home to the entire Fritz Hansen collection in addition to a few but significant pieces by Nordic brands such as USM, String Furniture, Hay, Norman Copenhagen, Ferm Living, Another Country, OMM Design and products by the designers David Taylor and Jón Helgi Hólmgeirsson.

The simple, pure and timeless design philosophy, passion for quality and craftsmanship and mutual respect form the basis of this partnership between Republic of Fritz Hansen and Spotti. Fritz Hansen wishes to be at the forefront of the retail scene in Milan and this coincides perfectly with the aspirations of Spotti which, after having opened the Valcucine I Spotti showroom, now intends to extend its experience to Danish design.

The new space aims to reinterpret Scandinavian design through sophisticated planning that makes a strong impact at the same time.

The designers Arianna Lelli Mami and Chiara Di Pinto from Studiopepe are at the helm of the design and art direction of the store with technical support provided by the architect Stefano Tagliacarne.

The design concept focuses on a new aesthetic that aims to mix Nordic style with Milanese style, combining historic pieces of the brand with works by new designers and Scandinavian brands never before distributed in Italy. The space is characterized by new lights and colors and the design is dominated by a wall intersecting the three floors, featuring a graphic pattern loosely based on the work of Arne Jacobsen.

The basement, intended mainly for the offices of Fritz Hansen, will also feature a more technical section dedicated to furnishing contracts, while still reflecting the mood and quality that characterize this new space in Corso Garibaldi.One of the special novelties of the Store is the area titled Capsule. This is a separate area inside the store, a project within a project that will continue to function separately, periodically hosting site-specific installations, special editions and other specifically designed events.

For the opening of the flagship store, Studiopepe in collaboration with sound designer Panagiotis Melidis, will transform Capsule into a real three- dimensional sound installation in which 5 total black limited edition Egg chairs will be made to interact with visitors who, by sitting and moving around on this iconic chair, will create true custom soundtracks.

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