Flagship store for Bolon Eyewear by Ippolito Fleitz Group

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Appreciation towardsIppolito Fleitz Group for providing the following description:

Bolon暴龙眼镜是全球最大的眼镜制造商之一，在中国享有独一无二的知名度。在这一市场细分下，Bolon的定位是高端生活方式品牌。围绕法国著名女演员苏菲·玛索展开的核心市场推广活动追求体现法式的高雅和时尚意识。我们为其设计的全新店面使这一诉求融汇到空间元素当中。肖像式展架和金色天花等别具一格，独具陈述性的空间元素强烈体现出该品牌重建市场形象的领军自信地位。

Bolon is one of the world’s largest spectacles manufacturers and China’s best-known sunglasses brand. The Bolon brand is positioned as a premium lifestyle brand in this segment. The main advertising campaign, revolving around French actress Sophie Marceau, evokes French elegance and fashion consciousness. Our new store design offers a clear spatial interpretation of this attitude. Unique spatial elements that retell a narrative, such as iconographic shelves and a polished gold ceiling, vividly illustrate the brand’s realigned public image as a self-confident market leader.

线条清晰，具有快速识别性的肖像式的产品展架是本次设计的核心。白色正方形托盘彼此直角正交排列，在展墙上构成一个严谨的三位网格，为每一款眼镜赋予一个自己专属的舞台。有的放矢的射灯排列进一步突出了产品给人留下的印象。每款眼镜既由托盘发射出的底光照亮，尽现其特有色泽，同时又由悬浮其上的竖直隔板上安装的LED射灯从顶部照亮，令其获得一种被光辉包围的气氛。

The design centres around a clear, iconographic and instantly recognisable product presentation. White square panels, set at right angles to each other, create a strict, three-dimensional grid on the presentation walls. Each pair of glasses sits on its own mini stage. The impression made by the product is further enhanced through a skilled use of directed lighting. Each pair of glasses is set against an illuminated background, thus highlighting the colour of the lenses. At the same time, a targeted LED spotlight is directed at the product from the vertical panel suspended immediately above it, giving it a subtle aural emphasis.

店面空间用料考究，地面采用白色大理石铺设，棱角分明的独立展柜以及咨询台则采用黑色大理石打造。一面墙体采用真皮包裹，在空间中构成一个柔软的视觉中心，平添温暖气质，为深入的购买咨询创造理想条件。金色天花板使整个空间光芒四射，让人想起阳光明媚的海边的风光。

The shop space is characterised by the use of high-quality materials such as a white marble floor and black marble for the characteristic presentation cases and service desk. A leather-covered expanse of wall provides an additional focal point within the space, as well as creating a warm setting for in-depth consultations. The golden ceiling makes the whole space glow, awakening memories of bright, sunshiny days at the beach.

肖像式的产品展示方式既适合个性化的旗舰店内饰，又满足小规模店面或店中店对产品展示的要求。

The iconic product presentation is perfectly suited to individualised flagship architecture. However it can be employed in an equally striking and convincing way in smaller stores and shop-in-shop units.

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