EUEU, China by SORA

感谢 索拉设计 予gooood分享以下内容。更多关于他们：SORA on gooood。
Appreciation towards SORA for providing the following description:

择天然植物，制自然饮食。
Selecting Natural Plants, Making Natural Foods

EUEU是一个汲取自然灵感的餐饮品牌，以咖啡、特调及简餐小食为主营产品；EUEU取自E — Enjoy享受U — Unique独特，将新奇的创意融合至饮食之中，灵感专研探索异域风味。

EUEU is a catering brand that absorbs inspiration from nature, and specializes in coffee, handmade beverage and simplesnack. For explanation of the brand name, E stands for Enjoy, U stands for Unique – it aims at adding novelty in foods and explores more exotic favors with inspiration.

▼视频，video ©SORA

「择天然植物 · 制自然饮食」为EUEU的品牌理念，我们认为植物本身就蕴含着巨大的能量，并把这种想法根植于创作EUEU的品牌基因中；

“Selecting Natural Plants, Making Natural Foods” is the brand value. It believes in the huge power from plants and roots this belief in its branding.

▼外观，exterior view ©YUAN STUDIO

EUEU的品牌情绪是有趣且快乐的，颜色上运用了黄色和绿色的组合，这两种色彩都提取于柠檬的颜色，意为从视觉上给人一种垂涎欲滴的「酸」的感受，从而打开人们的食欲，图形运用上我们设计了一系列极简的亚热带植物图案，象征一种轻松与健康的饮食方式。

The tone of EUEU is amusing and happy, we utilized the combination of green and yellow – both colors are extracted from lemons. It visually feels like an appetitive “sour”, further stimulates people’s appetite. As for the graphics, we used simplified token of subtropical plants that symbols a light and healthy diet style.

▼黄色和绿色的组合，the combination of green and yellow ©YUAN STUDIO

在亚热带的矿洞中，凿寻一片秘密基地。
Exploring a Secret Base in Subtropical Mining Cave

在整个品牌文化及调性的定位下，空间的状态是需要自然的，而从大自然的场景中，我们选择了亚热带矿洞作为这里的活动场景，一楼模拟将洞穴凿开造成一个开放式的转角格局，二楼为矿洞主人为来宾们所搭建的悬空小阁楼，形成光临矿洞人们的温馨小基地。

According to the brand culture and branding location, the space ought to be more natural, and from all the natural scenes, we selected mining caves in subtropics as the activity scene. The first floor simulates an open corner layout bored in caves, and the second floor is a dangling attic prepared for guests in the cave – a cozy gathering base.

▼开放式转角格局，an open corner layout ©YUAN STUDIO

而挑空的阁楼下方，是与户外链接的小广场平台，空间内外的边界感交错模糊，人们从室外踏至室内区域时，会呈现出另一个生活空间，把人为的生活痕迹更加强调出来，有繁忙运作的吧台，有脚步来往的抬高区，在陈设上有矿洞中使用到的金属载具等；

Under the attic rests a small square platform connecting the outdoors. The boundary of internal and external space is relatively vague. In this way, when people come in from outside, it delivers a different living space for them stressing life traces, like a busy bar counter, a bustling elevated area, and metal carries in caves as decoration, etc.

▼小广场内部视角，an open corner layout ©YUAN STUDIO

▼从小广场看吧台，view of the bar ©YUAN STUDIO

在整个空间的塑造里，转角位置有一段原生的石材嵌满整个墙面，那是属于矿洞原生态中自然的保留，而在这个场景中置入的品牌零售周边，也显得恰如其分。

In the spatial construction, there is a wall fully embedded with natural rocks at the corner, which reserves ecological nature from mining caves and right fits the scene of branding merchandise sales.

▼吧台连接户外空间，the bar open to the square ©YUAN STUDIO

▼吧台近景，view of the bar ©YUAN STUDIO

▼吧台细部，details ©YUAN STUDIO

以心意输出，呈现自然本味。
Presenting Taste of Nature with Dedication

EUEU推崇轻松不拘束的社交用餐氛围，餐品的定位我们也主张自然与有机的结合，将新鲜果蔬与自然作物调制，加以心意输出，希望呈现食物本味，如同视觉与空间的呈现一样，轻松且直接，让客人享用餐品的同时也享受在此的散漫氛围。

EUEU advocates a breezy and unconstrained socializing and catering environment. The brand location embraces naturalism cooking with fresh fruits, vegetables and natural crops. With full dedication, it hopes to present the original favor of foods like its visual display of spatial design – direct and brisk, providing both delicious foods and cozy environment for customers.

▼一层入口，the entrance ©YUAN STUDIO

冬天的寒意凛冽时，才凸显夏天的热烈，EUEU希望传递的感受就是夏的肆意感觉，在你光临这里的时候，我们欢迎你来到夏天，而在EUEU的夏天里，我们希望关于夏天的美好永不结束。

Only when the winter freezes could the passionate summer be remembered. EUEU hopes to convey the unconfined feelings of summer and welcomes you into summer. Here in EUEU, summer and happiness will never end.

▼一层空间，the ground floor space ©YUAN STUDIO

▼咖啡展示区，coffee display area ©YUAN STUDIO

▼楼梯通向二层，stairs leading to the second floor ©YUAN STUDIO

▼二层空间，the second floor space ©YUAN STUDIO

▼细部，details ©YUAN STUDIO

▼轴测图，axonometric ©SORA

▼首层平面图，the first floor plan ©SORA

▼二层平面图，the second floor plan ©SORA

项目名称：EUEU
项目类型：餐饮店
设计方：SORA（品牌策划、品牌设计、空间设计）
公司网站：www.sorabrand.com
联系邮箱：info@sorabrand.com
项目设计：2021
完成年份：2022
设计团队：SORA
项目地址：广东省汕尾市香洲金海明珠一层09号
建筑面积：300㎡
摄影版权：YUAN STUDIO
客户：EUEU
材料：纳米乱纹不锈钢、朗生板、绿色大理石、水磨石、自然面麻石、艺术涂料

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