Ambrosia Flagship Store by Matteo Ferrari

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时间才是奢侈品吗？这是设计师Ciszak Dalmas和Matteo Ferrari在打造Ambrosia零售店所探讨，并试图解读的问题。Ambrosia位于马德里市中心21 Claudio Coello，是一家由Yusty group经营的女士时装集合店。

Is Time today’s new luxury? This is the question the Ciszak Dalmas and Matteo Ferrari team have tried to answer when designing Ambrosia – of the Yusty group – the new multi-brand woman fashion shop at 21 Claudio Coello, in central Madrid.

▼商店外观，exterior view

在这里，时间是空间精神的最佳解读：160平方米的空间被分成两个部分，其一位于另一后侧。与出入口相连的第一个房间拥有灵活的商品展陈设计，是商品获得更加自由的组合陈列方式，让所有展品串联成富有想象力的空间，并在柔和的自然光下散发出熠熠光彩。

And Time has been the spirit of the answer: materialized within a space of 160 square meters, divided into two large rooms, one behind the other. In the first room, adjacent to the entrance, the flexibility of the space and its exhibition elements allow a free composition in the plant, creating an imaginary connection between the displayed products, combining them in harmony within a scenery shining under natural light.

▼商店入口空间，the entrance room

▼前台，reception

房内的旧有墙壁被清除和修缮，保留下来的部分墙面散发出历史的美丽。胡桃木镶嵌进口大岩方形体块，平衡了由浅色陈列家具所营造的轻盈感。

The old walls have been cleaned but they maintain in some sections the original finish, saving the history behind them. The lightness of the display furniture is balanced with the heaviness of the box, a block made of the exotic Onix stone that enjoys breaking the seriousness of the walnut wood.

▼保留旧墙壁的痕迹，saving the history on the wall behind

▼入口空间拥有灵活的展陈方式，a flexible display space

步入第二间房，灵活开阔的空间瞬间转换为亲密柔和的空间。暗淡又微妙的灯光布置邀请来访者放慢行走的脚步，去发现不一样的风景。天鹅绒打造的空间给人柔软的质感，粉嫩的色调和光影的变化让人仿佛置身梦境。

Proceeding to the second room, the open and flexible spirit of the first one changes into a suddenly intimate and cozy space, under dim and delicate lights, inviting a slower visit and a different sensory scale. The touch is soft, at times made of velvet, the view is pampered by pastel colors and games of shadows.

▼天鹅绒打造的第二间房拥有柔和的氛围，intimate and cozy space of the second room is made of  velvet

商店的尽头是巨大的更衣室。这个极具特点的更衣环境让来访者发现自身的独特魅力。试衣间是商店的核心体验，它让来访者感受到商店设计的核心理念即：我们付出在自己身上的时间，才是时间最有价值的利用方式。

The tour ends into a large changing room, a personalized attention area that invites you to find your own identity. Imagined as the heart of the experience, this room rescues its protagonism and invites us to reflect on the main concept of space, the time we dedicate to ourselves as one of the most valuable elements of our times.

▼更衣室让来访者感受到空间的设计核心，the changing room made the customers to understand the design concept of this place

▼更衣室内部空间，the space of the changing room

Site size: 160 m2
Completion date: 2017

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