2023 ASLA COMMUNICATIONS AWARD OF HONOR: Los Angeles River Master Plan Update by OLIN

“本项目所提出的设计策略既高效又富有吸引力，设计团队通过一系列精心制作的可视化材料表达出兼顾了分析性与同一性的信息，同时也激发起人们的兴趣。多层次策略具有创造性和趣味性，同时以引人入胜和有趣的方式清晰简洁地传达出了设计师对于项目的分析。针对不同受众（不同年龄、不同文化与种族，以及不同兴趣）量身定制的策略，抓住了人们的想象力，激发出人们的兴趣，扩大了项目的影响范围。”
– 2023年ASLA评审委员会评语

“Effective and compelling, stimulating interest and representing information through great visualization materials, both analytical and identity based. Multi-layered strategies were creative and fun while clearly and succinctly communicating analysis in engaging and interesting ways. The focus on tailored techniques for multiple audiences (age groups, cultures, ethnicities, and interests) captures the imagination to spark interest and broaden the range of impact.”
– 2023 Awards Jury

来自 ASLA 对gooood的分享。
Los Angeles River Master Plan Update｜OLIN

项目概述
PROJECT STATEMENT

洛杉矶河一英里的范围内居住人口近一百万。这条河以其混凝土内衬的河道而闻名，除了划分社区外，洛杉矶河尚未被赋予其他任何功能，只能作为基础设施使用，但在洛杉矶河流总体规划更新中，设计团队将其重新构想为日常生活中不可或缺的一部分，旨在解决人、水和环境相互关联的需求。沟通和实施这种转变需要创新，多语言，多代人，以及对长期被忽视的沿河社区的超本地化推广。

Nearly one million people live within one mile of the LA River. Famous for its concrete-lined channel and maligned as single-purpose infrastructure dividing communities, the river is reimagined in the LA River Master Plan Update as an integral part of daily life that addresses the interconnected needs of people, water, and the environment. Communicating and enacting this shift required innovative, multilingual, multi-generational, and hyper-local outreach to long-overlooked communities along the river.

▲标志性的洛杉矶河：洛杉矶河总体规划建立在20年的规划基础上，重新构思后的河岸将汇集附近一英里内的100万居民，The Iconic LA River: The LA River Master Plan builds on two decades of planning to reimagine the river for the one million people who live within a mile of its banks. © LA River Master Plan 2022, LA County Public Works, Geosyntec, OLIN, Gehry Partners, LANDAU Design+Technology

项目说明
PROJECT NARRATIVE

一百万人居住在离洛杉矶河不到一英里的范围内。几十年来，虽然司法管辖区的分散、土地所有权和资金限制给洛杉矶河的重新规划带来了障碍，所幸《2022年洛杉矶河总体规划》中提出了新的战略，支持将河流从单一用途走廊转变为洛杉矶社区的多利益资源。2021年某次民意调查显示：不到50%的居民曾经参观过这条河。从那时起，河流走廊的使用率和人们对于河流的熟悉程度逐渐提高，这一积极变化反映了当地社区在教育和社会活动方面的参与，最终调查结构也反馈在本项目的多语言、超本地化和创新的沟通策略中。在参与过程中，近100万人亲自或在线参与。

本项目的参与过程涉采用了媒体以及活动等多种手段，以确保居民在地理、语言和可达性方面的关注和愿望得到认可并反映在计划中。例如，本项目中包括九个目标，涉及洪水风险、公平的开放空间、健康的生态系统、艺术和文化机会、住房负担能力、教育、水质，以及安全性。这些都是从社区优先事项和对河流和洛杉矶的物理、社会和文化属性的深入研究中演变而来的。数百个数据库为本项目提供了充足的信息，此外，项目团队还在规划过程中，创建了新的数据库，涵盖了洛杉矶居民通过在参与项目过程产生的大量新数据。

鼓励居民参与的方法包括：举办社区会议、进行走访调查，以及采用创新的数字通信方式，这些活动依次介绍了沿河的情况，记录了居民的担忧，利用反馈来确定目标的优先级，并最终汇集为总体规划组成部分的沉浸式演示内容。青年峰会吸引了700名高中生参加，“电话市政厅”则吸引了5000多名无法亲自参加会议且缺乏数字访问权限的人们。此外，还包括了一系列由社区和当地社区合作伙伴主办的其他活动，包括：快闪式人行道和公园活动、教育活动，以及数据收集活动等。同时，一家以多元文化为重点的媒体服务机构也为本项目专门举办了一场首次新闻发布会，该发布会除了英语外，还被翻译成三种语言。由于本项目的进程处于疫情期间，因此即使在最艰难的日子里，项目团队也在保持社会沟通和社区参与方面做出了巨大努力。

在整个规划过程和最终的汇报中，项目团队采用了富有创造性的图形工具和表达方式，以将复杂的信息传达给普通受众。为此，团队还制作了一系列纸质材料、数字广告，视频，以及参与网站。例如，汇报活动中，将播放一部名为“河流故事”的系列电影，电影中捕捉了人们与河流的互动与联系；在另一个视频系列中，则采用了动画的形式向观众介绍流域管理和洪水安全；儿童活动手册则吸引了当地最年轻的居民群体。

最终规划方案已于2022年6月通过，公众可以通过互动网站www.larivermasterplan.org查看所有相关信息。该网站包括三卷可下载总体规划相关PDF文件：一份主要文件和两份技术附录，此外，还提供了其他互动内容和研究工具，这些内容和研究工具将通过总体规划的实施继续为洛杉矶县一千万居民提供服务。

▲以满足社区的需求为首要任务：在与社区的紧密合租，项目团队通过一系列调查、会议和活动参与策略保证居民的声音被听到，并为建立新的关系提供了机会，Community-Defined Needs Come First: Engagement strategies like surveys, meetings, and events with community partners provided opportunities for listening and forming relationships © LA River Master Plan 2022, LA County Public Works, Geosyntec, OLIN, Gehry Partners, River LA

▲“你住在哪里?”互动媒体地图帮助团队收集特定地点的反馈并跟踪用户粘性，Where Do You Live? Interactive media such as the “Where Do You Live?” map helped the team collect location-specific feedback and track engagement efforts.© LA River Master Plan 2022, LA County Public Works, Geosyntec, OLIN, Gehry Partners

▲以数据驱动的研究方法：河流标尺线性比较工具：河流标尺是51英里河流重要的垂直记录工具。为了收集到充足得数据，项目团队共设置了200多个河流标尺，Data-Driven Methodology: River Rulers Linear Comparison Tools: The river ruler is a vertical representation of the 51 miles of the river. Over 200 river rulers were created from datasets throughout the plan. © LA River Master Plan 2022, LA County Public Works, Geosyntec, OLIN, Gehry Partners

▲双语参与活动和媒体工具：为了尽可能多地接触到居民，总体规划和其支持文件以英语和西班牙语制作，Bilingual Engagement and Media: To reach as many residents as possible, the master plan and supporting documents were produced in both English and Spanish. © LA River Master Plan 2022, LA County Public Works, Geosyntec, OLIN, Gehry Partners

▲儿童活动手册：为了接触到洛杉矶县最年轻的居民群体，项目团队制作了儿童活动手册等材料，以吸引不同年龄的群众，Kids’ Activity Book: To reach the youngest LA County residents, materials such as this kids’ activity book were developed to engage audiences of different ages. © LA River Master Plan 2022, LA County Public Works, Geosyntec, OLIN, Gehry Partners

▲口袋大小的专题记录手册：记录手册从总体规划中提炼出大量主题信息，从艺术和文化到住房和交通，Pocket-Sized Topical Fact Books: The fact books distill thematic information from the master plan around a plethora of topics, from arts and culture to housing © LA River Master Plan 2022, LA County Public Works, Geosyntec, OLIN, Gehry Partners

▲设计指南：环境图示和原型设计：设计指南在促进河流走廊的最佳实践和弹性的同时，为河岸地区塑造了富有凝聚力的身份定位，确保了统一的设计标准，Design Guidelines: Environmental Graphics Inventory and Prototyping: The guidelines present a cohesive identity while promoting best practices and resiliency for the river corridor, ensuring a unified design standard. © LA River Master Plan 2022, LA County Public Works, Geosyntec, OLIN, Gehry Partners

▲评论收集：多语种网站作为整个项目的数字档案、公告板、调查门户和评论论坛，Comment Collection: Throughout the process, a multilingual engagement-specific website served as a digital archive, bulletin board, portal to surveys, and comment forum. © LA River Master Plan 2022, LA County Public Works, Geosyntec, OLIN, Gehry Partners

▲洛杉矶河总体规划网站：最终总体规划网站将为公众展现交互式规划内容、研究工具、可下载的pdf文件和高分辨率图片，LA River Master Plan Website: A final master plan website provides access to interactive plan content, research tools, downloadable PDFs, and high resolution graphics. © LA River Master Plan 2022, LA County Public Works, Geosyntec, OLIN, Gehry Partners

▲基于网站的交互式工具：该在线工具允许用户查看单个“河流标尺”数据，以比较不同地区的情况，Web-Based Interactive Tools: This online tool allows users to drag and drop “river ruler” representations of datasets on a single grid to compare conditions across geographies. © LA River Master Plan 2022, LA County Public Works, Geosyntec, OLIN, Gehry Partners

▲视频化的洛杉矶河流总体规划：除了纸质材料外，网站还包括一系列详细介绍水资源管理、洪水安全以及其他总体规划内容的视频，Animating the LA River Master Plan: In addition to print media, communications included a video series detailing water management, flood safety, and other master plan content. © LA River Master Plan 2022, LA County Public Works, Geosyntec, OLIN, Gehry Partners, LANDAU Design+Technology

▲最终的总体规划包括三卷pdf，一个主要文件以及两个附录文件，附录文件为设计指南和技术备份信息，One Plan, Three Volumes: The final master plan contains three volumes: a main document and two appendices containing design guidelines and technical backup information. © LA River Master Plan 2022, LA County Public Works, Geosyntec, OLIN, Gehry Partners, LANDAU Design+Technology

▲扩大读者群：总体规划中包含了众多插图和地图，旨在使复杂的信息对普通读者来说更加易于理解和有趣，Expanding Readership: The master plan is filled with illustrations and mappings intended to make complex information accessible and interesting to the average reader. © LA River Master Plan 2022, LA County Public Works, Geosyntec, OLIN, Gehry Partners

▲活动周边：为了彰显河流在日常生活中的作用并教育公众，项目团队制作了帽子、手提袋、水瓶和马克杯等周边，Celebratory Swag: To celebrate the role of the river in daily life and educate the general public, hats, tote bags, water bottles, and mugs were created. © LA River Master Plan 2022, LA County Public Works, Geosyntec, OLIN, Gehry Partners

PROJECT NARRATIVE

One million people live within one mile of the LA River. While fragmented jurisdictions, land ownership, and funding constraints have presented hurdles to rethinking the LA River for decades, the 2022 LA River Master Plan outlines new strategies that support the transformation of the river from a single-use corridor to a multi-benefit resource for LA County communities. In 2021, a poll found that fewer than 50% of County residents had ever visited the river. Since then, increased usage and familiarity of the river corridor reflect positive shifts in the education and engagement of local communities reflected in the plan’s multilingual, hyper-local, and innovative communications strategy. During the engagement process, nearly one million people engaged in person or online.

The plan’s engagement process employed a variety of media and activities to ensure that resident concerns and aspirations across geographic, language, and accessibility spectra were recognized and reflected in the plan. For example, the plan includes nine goals addressing flood risk, equitable open space access, healthy ecosystems, arts and cultural opportunities, housing affordability, education, and water quality and reliability. These evolved out of community priorities and deep research of the river and LA County’s physical, social, and cultural attributes. Hundreds of datasets informed the plan, and several datasets were created during the planning process, including a wealth of new data generated from LA County residents through the engagement process.

Community meetings, surveys, and innovative digital communications were cornerstone engagement methods that sequentially introduced conditions along the river, documented resident concerns, used feedback to prioritize goals, and provided immersive walk-throughs of master plan components. A Youth Summit engaged 700 high school students, and telephone town halls reached more than 5,000 individuals unable to attend in-person meetings and lacking digital access. Additional events hosted by regional and local community partners included popup sidewalk and park activations, educational activities, and data gathering. A multicultural-focused media service hosted a rollout press event that was translated into three languages in addition to English. As the plan timeline covered the COVID-19 pandemic, the team worked to ensure consistent communications and community engagement even during the pandemic’s toughest days.

Throughout the planning process and in the plan’s final delivery, creative graphic tools and representations helped make complex information accessible to a general audience. Print and digital ad campaigns, videos, and an engagement website were among the many media developed for this purpose. For example, a film series called “River Stories,” capturing interviews about peoples’ personal connections to the river, was screened at engagement events. Another video series used animation to inform viewers about watershed management and flood safety. An activity book for children engaged the county’s youngest residents.

The final plan, adopted in June 2022, is now publicly accessible through an interactive website at www.larivermasterplan.org. The website includes PDF downloads of the master plan’s three volumes—a main document and two technical appendices—as well as interactive content and research tools that will continue to serve LA County’s ten million residents through the plan’s implementation.

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