YME / Snøhetta

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Appreciation towards Snøhetta for providing the following description:

YME商店位于奥斯陆的Royal宫与Karl Johans们39号间的一栋源于1844年，堪称浓缩巴黎建筑缩影的美丽老楼中。新店包含商店，画廊，书店，咖啡厅，未来还将有屋顶花园。商店室内多样的装潢风格在各自的领域大放异彩，灵感源自北欧式的冰与火传说故事的商店整体而言洋溢着时尚艺术的气息。

主入口是一个巨大的松木参数化装饰。整个一层的色调较冷，主要为了突出产品和商店特色元素。与一层形成对比的是深色的三层，而温暖的二层介于两者之间，实木地板与原有老建筑的保留痕迹组合在一起，彰显出非凡的历史品质感。从二楼沿着一个螺旋钢楼梯往上走到达黑色调的三层。这里有各种书籍和艺术咖啡馆，未来也是通往屋顶花园的通道。

form the architect : YME is located between the Royal Palace and the Parliament in Karl Johans gate 39, in a beautiful and historic building from 1844 previously described as a “Paris in miniature”. YME is inspired by stores such as Colette in Paris, Corso Como in Milan, and Dover Street Market in London, and it is a curated universe of fashion, art, interior, and design.

The store’s design and interior created by YME Studios in collaboration with Snøettta features an art gallery, a bookstore, a café, and a future roof garden. Art exhibitions are frequently found alongside the merchandise, as are signings, launches, in-store appearances, and fashionable happenings.

Through a six month long process, YME Studios and Snøhetta have collaborated on the design of fixed elements, infrastructure, lighting, material choice, and the important spatial concepts creating the frames of the YME Universe.

The ambition was to create a universe based on the saga about YME that would take Oslo and Norway out to the rest of the world.

Different expressions meet on a variety of platforms in a gathered yet schizophrenic expression. Ideas are manifested in physical objects based on the Norse story of creation, where YME was created out of Fire from Muspelheim and Ice from Niflheim, and where Odin, Vilje, and Ve in the end had to kill YME for the world to be created.

At the main entrance, one is welcomed through a 25 meter long frieze of pinewood, telling the story about the 12 rivers coming together in Ginnungagap. The first floor is a tale of ice from Niflheim, with a cold palette, putting focus on product display and highlighting of special elements. From the first floor, one is guided further up in the Universe with the staircase – or more accurately put; a 12 meter tall art space with a transparent glass bridge on top where one can view three floors down.

Between the cold first and the warm third floor is the second floor, where the flooring is woven solid wood, and the windows out to Karl Johans gate are reopened to bring daylight into the store. With a wish to carry on qualities from the 1800s building, a large part of the original studwork has been kept, temporary walls have been removed, and distinct qualities of the building have been highlighted.

From the second floor one is brought up into the upscale third floor through a crude steel spiral staircase. The stairs lands on a bridge emphasizing an extra tall passage. On the third floor one can find a café with art and a selection of books, and it is also the floor which one in the future can get access to the roof garden.

photographer Ketil Jacobsen

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