Tent (Store#14), Madrid by Studio Animal

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Appreciation towards Studio Animal for providing the following description:

Studio Animal为Munich运动鞋设计的店铺致力于以空间和氛围主导购物体验。店铺独特的幻想世界令顾客沉浸其中，给人留下强烈深刻的印象。

Shopping experience through spatial and atmospheric parameters has always been the objective of all the projects Studio Animal have carried out for this sneaker brand: the generation of a memorable experience that fixes an identity in the user’s memory and makes the space and the brand belong to a particular imaginary.

▼室内概览，overview © José Hevia

设计师从几何形状与颜色的应用入手，营造出怀旧、幽默、高辨识度的幻想场景，强调非凡的空间体验，弱化传统的销售功能。

These strategies are closely linked to the use of geometry and color, on the one hand, and the dialogue with nostalgia, humor and recognizable imaginaries on the other, which ends up leading to the design of exceptional spaces in a world, the retail, increasingly neglected and automatic.

▼非传统的销售空间，non-traditional sales spaces © José Hevia

“帐篷”鞋店的空间呈多面对称的几何形体，建筑面积为10 x 10平方米，由十二个侧面进行围合。置身于十二面金字塔的内部，四周不再是简单的鞋店。

Tent is a geometric, faceted and symmetrical space. It is the interior of a twelve-sided pyramid, and the volume of air it generates makes this place more than just a shoe store. The premises in which it is built is a 10 x 10 meter square where a regular dodecagon crowned by this pyramid is inscribed.

▼折叠而成的“帐篷”空间，folded “tent” space © Studio Animal

每一个围合面都有专门用途，独特的内部空间服务于展示需求。两个红色的几何橱窗是专门的折扣区，展示箱包配饰的橱窗位于入口两侧。店铺正中间，展示新品的柜台像万花筒一样，反射着上方斑斓的金字塔内部。

Each of these sides is intended for a specific use and the spaces that remain between the perimeter of the pyramid become specialized areas of the store itself: two red corners dedicated to special discounts, two niches for bags and accessories and the two shop windows on either side of the entrance. In the center, a twelve-sided piece of furniture acts as a kaleidoscope showing the brand’s latest launches while simultaneously reflecting the pyramid that covers it in multiple ways.

▼红色几何橱窗作为专门的折扣区，two red corners dedicated to special discounts © José Hevia

▼多样有趣的展示橱窗
diverse and interesting ways of display © José Hevia

▼正中间展示新品的万花筒柜台，In the center, a kaleidoscope-like counter showing the brand’s latest launches © José Hevia

“帐篷”这个名字源于设计者的文字游戏。帐篷样的空间会让人联想到马戏团结构。这种设计外观轻盈，结构沉稳，内部色彩缤纷又浓郁厚重。单纯有趣的设计传达出精心思考的概念。

Tent, the name, and its use, are a play on words, as a joke: it is a tent and reminds of a marquee or a circus structure. Its appearance is taut and light but its construction is rigid and heavy. It is tremendously colorful but it is opaque. It’s overly naive but deliberately conceptual.

▼细部，别致的展示柜台，details, chic display counter © José Hevia

▼细部，镜面的应用，details, mirror application © José Hevia

▼轴测图
axonometric drawing © Studio Animal

▼平面图
plan © Studio Animal

Studio Animal (Javier J. Iniesta)
Architect Director: Javier Jiménez Iniesta
Collaborator: Marta Muñoz
Client: Munich (www.munichsports.com)
Builder: Novodecor (www.novodecorsl.com)
Construction data: 2020
Area: 135 m2
Location: Madrid (Spain)
Photographer: José Hevia
Web Photographer: www.josehevia.es
E-mail Photographer: mail@josehevia.es

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