ROARINGWILD · UNIWALK in Shenzhen, China by DOMANI

非常感谢 东仓建设 予gooood分享以下内容。更多关于他们：DOMANI on gooood.
Appreciations towards DOMANI for providing the following description:

我并不是坚信实体零售一定会伟大复苏的乐观主义者，做自己认为对的事情远远比这件事情是否真的成功更重要。大部分人不知道我们在做什么，而我们也不需要执着去解释，更不需要介意大多数人的看法，No reason No excuse. –CY | ROARINGWILD

I’m not an optimist who firmly believes that physical retail will be a great revival. It is far more important to do what you think is right than success of this matter. Most people don’t know what we’re doing, and we needn’t to explain, not to mind most people’s opinions. No reason No excuse. –CY | ROARINGWILD

初接触ROARINGWILD，直观感受是一群态度鲜明的年轻人在倔强地做文化。于东仓，同为固执的跋涉者，我们愿与英雄同路。中国本土原创潮牌ROARINGWILD咆哮野兽成立第7年，在品牌植根之地深圳开设了首家实体零售终端。DOMANI东仓操刀设计，以凌厉的笔法构建空间的感官错觉和视觉冲击。

Early contacting with ROARINGWILD, intuitive feeling is a group of young people with a strong attitude focusing on a stubborn culture. As DOMANI, cherish the same ideals and follow the same path as heroes. China’s native original Tide brand ROARINGWILD roaring in the 7th year, the brand rooted in Shenzhen which opened the first entity stores. Space designed by DOMANI, consistent of the fierce strokes presented shake the soul of the visual impact and sensory illusion.

▼富有张力的红色装置，impressive red installation

一座通体透红的巨型装置贯穿整个空间，成为视觉与艺术的存在，从正面的角度，亦形成品牌名的首字母R型。装置以红色钢板为主材，只在靠近入口处的部分采用光泽的红色玻璃材质。

A huge red device through the whole space, become a rough and wild artistic existence, from a positive point of view, but also formed the brand name of the first letter R type. 

▼店铺入口，红色装置形成字母R，entrance, the red installation creates the character R

▼红色装置贯穿整个室内空间，the red installation stretches through out the shop

未来几何感的室内充斥着红与黑的撞色基调，红色是激情和爆发，黑色是沉稳和内敛。感性的血液在理性的围合中滋长，两种颜色也在对抗中达至平衡。

A very futuristic geometric sense of the interior filled with red and black hitting the tone, red symbolizes passion and explosive while black is distributed calmand restrained gas field. The perceptual blood grows in the rational enclosure, and the two colors are balanced in confrontation.

▼红与黑的碰撞，conflict and balance between red and black

入口通道右侧的黑色烤漆板墙面，闭合时可用作商品陈列，或当作投影墙，开启时可扩大空间，拓展更多内容。灰色水泥材质收银台位于红色装置下方一角，在红黑主色的氛围里犹显安静。

A black paint wall, when closed it can be used as a commodity display, or as a projection wall, open to expand space and more content.The gray cement material cashier is located at the bottom of the red device. It seems quiet in the warm atmosphere of the red and black main colors.

▼尽头的镜面扩展了店铺空间，the mirror wall at the end extends the feeling of the space

▼水泥材质的收银台，the cement cashier

▼商品陈列与空间氛围一致，display of the commodity corresponded with the space design

作为国潮先锋，ROARINGWILD试图通过服装这个载体，传达无所畏惧的逐梦态度。DOMANI东仓以设计打破传统零售的枯燥程序，正是契合品牌用心的空间演绎。

As a country trend pioneer, ROARINGWILD has never been so simple as “making clothes”. As a carrier, it conveys the fearless dream-driven attitude, which is the brand’s real intention. 

▼平面图，plan

项目名称：ROARINGWILD壹方城店
项目地点：中国深圳
项目业主：ROARINGWILD
完成时间：2017.11
项目面积: 200㎡
主案设计：Kingson Liang 梁永钊 | DOMANI 东仓建设（www.hkdomani.com）
协作设计：Carving Tang 唐嘉颖等 | DOMANI 东仓建设
施工单位：深圳市尚治装饰工程有限公司
主材供应商：广州帕佳尼照明科技有限公司, 深圳市伊美高智能家居有限公司
摄影师:肖恩

特别鸣谢
CY | ROARINGWILD
BG | ROARINGWILD

Name：ROARINGWILD · UNIWALK
Location：Shenzhen, China
Client：ROARINGWILD
Date：2017.11
Area: 200㎡

Interior Design：Kingson Liang | DOMANI (www.hkdomani.com)
Cooperative Design：Carving Tang | DOMANI
Construction Side：Shenzhen Shangzhi Decoration Co., Ltd.
Supplier of main materials： Guangzhou Pajiani Lighting Technology Co., Ltd.; Shenzhen Yimeigao Smart Home Co., Ltd.
Photographer: Shaon Liu

Special Thanks :
CY | ROARINGWILD
BG | ROARINGWILD

More: DOMANI，更多关于他们：DOMANI on gooood