OPPO Huashan Cultural pop-up shop by Achievable Design

来自 艾区博室内设计 对gooood的分享。更多请至：Achievable Design on gooood
Appreciation towards Achievable Design for providing the following description:

空间造型映射新品特点，生活场景预见用户情绪。以成年人的一日作息场景搭配时间刻度，与顾客进行情感上的共鸣。

A depiction of daily life, the space maps out new product features as relatable everyday events triggering visitor’s emotional feedback.

▼项目概览，overview of the project © Alfie Hsieh

 

外观设计
Storefront

如同OPPO手机外屏随时预备记录每一天的精彩，快闪店的镜玻外墙也持续反映着这城市阴晴风雨的每一个心情瞬间。

The glossy metallic facade reflects the excitement of unboxing a new device. Inspired by an OPPO device ready to capture everyday excitement, the reflective material captures the always changing mood of the city.

▼展场外观，exterior of the project © Alfie Hsieh

当智能手机已然成为思路和肢体的延伸, 人们对其需求便由理性的功能条件进阶至感性的陪伴体验。 OPPO Find N2 Flip的全球首发快闪店设计于是以生活场景为框架，情绪共鸣为主轴，入驻人心。

Smartphones have become one’s extension of mind and body. The expectation of a phone has evolved from pure practicality to lifestyle device. The pop-up exhibition is based on everyday life scenes with emotional resonance as its main driver.

▼展示空间入口，main entrance © Alfie Hsieh

▼室内外的空间关系，interaction between exterior and interior © Alfie Hsieh

 

内部空间规划
Interior Design

前区以日常三个感性时段为主题，设计炫酷体验/拍照打卡区（晨间区，日落区，星空区）以分别对应相关的产品特性。

▼分析图，analysis diagram © 艾区博室内设计

Inspired based on the changing times of day, the internal space represents the passage from sunrise, sunset, and starry nights and each passage highlights the product best
features.

▼位于入口左侧的晨间区，internal space represents the sunrise © Alfie Hsieh

位于入口左侧的晨间区借天然日照，表现一日之始的元气能量。入口右侧的日落区以大片阶梯意表山坡，可立可坐, 为空间提供更多的视角与亲和度。最后进入天地壁无极反射的星空区，以幻彩流星的多维体验带出最高的峰值感受。

Upon entering visitors will be greeted by an abundance of natural light mimicking the excitement of a new day. A staircase is located on the right of the entrance, where it represents the journey of hiking a hill and gazing through the beautiful sunset – a space where visitors can stand or sit intimately with a wide-angle perspective of the space.

▼入口右侧的日落区以大片阶梯意表山坡，the staircase is located on the right of the entrance © Alfie Hsieh

▼阶梯细部，details of the steps © Alfie Hsieh

位于动线后段的商品展示区依然延续折线概念，结合所有特点，借展示台面与橱窗，完整呈现产品的性能规格和系统体验。

The journey ends at the starry night where they will be greeted with infinite reflection of the deep sky. A multi-dimensional space where one can contemplate the vast universe beyond the planet earth.

▼商品展示区，display area © Alfie Hsieh

▼展示台面与橱窗，display counters and windows © Alfie Hsieh

▼展示区细部，details of the display area © Alfie Hsieh

▼由室外看展示区，viewing the display area from exterior © Alfie Hsieh

▼视觉展现，visual presentation © Alfie Hsieh

项目名称：OPPO 华山文创快闪店
项目类型：商业空间
设计方：艾区博室内装修设计
公司网站：https://www.achievable.info
联系邮箱：info@achievable.info
项目设计&完成年份：2023.1~2023.2
设计团队：Achievable艾区博室内装修设计
项目地址：台湾省台北市
建筑面积：99 ㎡
摄影版权：©Alfie Hsieh
客户：OPPO
品牌：Achievable

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