Mexico TIERRA GARAT Café by Esrawe Studio

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Appreciation towards Esrawe Studio  for providing the following description:

Garat咖啡厅是墨西哥第一家在超市开始售卖精美咖啡的咖啡厅，在墨西哥人的生活中有着扎实的历史。作为TIERRA·GARAT®品牌的革新咖啡厅，其引用了真实，直率和现代的墨西哥式概念，带领人们领略诱人咖啡农场的多重感官体验，了解完美体验咖啡的源泉，脚踏实地的去开启一段与墨西哥式咖啡的故事。

Café Garat has a solid history in the life of Mexicans as the first gourmet coffee available in supermarkets. Reinventing itself as TIERRA·GARAT®, the brand now introduces an authentic, forthright and contemporary Mexican concept. The overall idea takes us on a multi-sensory journey to alluring coffee farms, to the source of a wonderful experience, and brings us back to the roots of earth, disclosing the untold story of Mexican coffee.

▼ 咖啡厅门面，Cafe Storefront

▼（左） 露天座位，(Left) outdoor seats/（右）咖啡厅橱窗, (Right) window display

TIERRA·GARAT®品牌咖啡厅追溯咖啡的起源，利用咖啡场和农场将人们带到了一个自然，诚恳，简单和精美的墨西哥，锻造出皮革和地表的纹理以及香气，“咖啡棕色”的铁饰和编织物打造了一个单色的墨西哥咖啡厅。

TIERRA·GARAT® evokes the magic and its origin, the coffee field and farms that transport us to a natural, honest, simple and sophisticated Mexico; forged out of textures, the aroma of leather and earth, iron and knits
of a “Coffee Brown” monochromatic Mexico.

▼ 咖啡厅室内，Cafe Interior

▼ 咖啡厅柜台，Cafe Counter

▼ 咖啡厅座位，Seats

TIERRA·GARAT®品牌咖啡厅追溯起源，追溯墨西哥咖啡原始，真实，诚恳的特性。室内的用材，光照，家具装饰，餐具，甚至是配件都代表了本土的语言，一个简单，精美，舒适，温暖的咖啡厅呼之欲出。建筑师将现代，整体的理念包含其中，最终打造出一个真实和无与伦比的墨西哥式咖啡厅。

TIERRA·GARAT® evokes the origin, the primordial, the authenticity and sincerity of Mexican coffee. The materials, lighting, furnishings, tableware and accessories stem from a vernacular language that calls to mind a simple, but sophisticated, comfortable, yet warm expression; encompassed by a contemporary and holistic concept, authentic and unparalleled.

▼ 从柜台看咖啡厅室内，Interior View from Counter

▼ 咖啡棕色的整体色调，Coffee Brown Interior Tone

▼ 丰富的纹理交织在一起，Rich Textures

刺绣皮革，压花皮革，针织的纹理交织在一起，不同元素应用在不同的地方，传达出品牌独一无二的个性。

The textures taken from embroidered leather, embossed hide, knits, and the earth comprise a language that allows the integration of elements in distinct applications, imprinting a particular personality in the brand.

▼咖啡厅产品的包装设计也呼应了室内的整体概念，Product design echoes the overall concept of Cafe

▼平面图，Floor Plan

▼外立面图，Facade

▼室内剖面图，Interior Section

CREDITS
CONCEPT & EXPERIENCE： Esrawe + Cadena
ART DIRECTION： Ignacio Cadena + Héctor Esrawe
ARCHITECTONIC CONCEPT： Esrawe + Cadena
INTERIORISM & FURNITURE： Esrawe Studio®
BRAND DEVELOPMENT： Cadena Concept Design®，
ESRAWE STUDIO® Javier García María Santibañez Adrián Suárez，CADENA + ASOC. CONCEPT DESIGN® Nora Cavazos Ricardo Bideau
PHOTOGRAPHY： Jaime Navarro

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