MAGISTER UT Living Aesthetics Pavilon, China by Hangzhou Rongdi Architectural Design Co., Ltd.

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项目位于浙江杭州，是一个2000㎡超大型生活美学馆，致力于呈现给用户一个魔幻超现实的沉浸式家居体验空间。

设计团队秉承“用艺术来复兴家具，以家具来诠释艺术”的品牌理念，以电影《降临》为灵感，通过多角度的弧线和曲面，重组、叠加形成椭圆形结构，并以此作为主体元素，融入展览空间的设计，打破了家居空间与时尚艺术的壁垒，展现出空间与氛围的经营美学。

Located in Hangzhou, eastern China’s Zhejiang Province, this mega project is a 2,000㎡ life aesthetics museum. It offers viewers an immersive home experience that is almost magical and surreal.

Guided by the brand concept of “invigorating furniture with art and visualizing art with furniture” and inspired by the film Arrival, the design team reorganizes and superimposes multi-angle arcs and curved surfaces to form a oval structure, and integrates it as the main element into the design of the exhibition space, breaking the barriers between household space and fashionable art, and showing spectators the aesthetics of space and ambience.

▼空间概览，preview ©池敏

展馆外观采用波浪型立面幕墙形成半开放式的入口，使用户对其内部空间产生神秘感，同时呼应内部空间，与之衔接。

The exhibition hall adopts a wavy curtain wall facade that forms a semi-open entrance, creating a sense of mystery about the inside while echoing and connecting with the interior space.

▼临街外观，street view ©池敏

▼波浪型立面幕墙，the wavy curtain wall ©池敏

一层为展示空间，采用围透划分空间的手法，以有机形或弧形的隔断划分出张弛有序的陈列分区，构成顺畅丰富的空间流线，并通过空间尺度、形状、颜色的变化和现代声像技术的应用，形成不同的陈列形式，引起用户在浏览过程中逗留的时间差异，激发探索和发现的乐趣。其中，椭圆元素的穿插应用在前进过程中给予用户不断变化的视觉构图，并与地下展厅相照应。

The first floor is the exhibition space where organic shapes and arcs are used to partition the display area and create well-arranged sections by means of encircling and dividing, forming smooth and variegated spatial lines. Through the changes of spatial dimension, shape, color and the application of modern audio-visual technology, the design team is able to create various forms of display that causes different length of stay and increases the fun of exploration. The alternate application of the oval shape, which is also adopted in the underground section, presents viewers with a constantly changing visual layout as they proceed forward.

▼一层入口接待，the reception on ground floor ©池敏

▼弧形隔断划分陈列区，the arc partition divides display area ©池敏

▼椭圆元素与地下展厅相照应，the oval shape corresponds to the underground exhibition hall ©池敏

地下空间在一层展厅的基础上，强调视觉体验与独特家居美学理念的输出，致力于将空间作为家庭情景的载体，尝试统一用户的行为需求和情感需求，建立空间形态与用户家庭情感的联系纽带。设计团队提取电影中的“飞梭”元素，形成未来主义的巨型椭圆块体来模拟“飞船降临”的姿态，打破地下空间的滞涩感，同时借飞船的装载特性传达产品装载、运输情感，建立人际联系的价值。此外，室内外景观的融合渗透，搭配自然色彩和原始肌理的应用，以近似“家”的质朴舒适格调，带给用户现实与幻想交错的视觉和情感体验。

On the basis of the first-floor exhibition hall, the underground space focuses on visual experience and the promotion of home aesthetics. Taking the space as a vehicle for household scenarios, this section is designed to unify viewers’ behavioral and emotional needs and establish a link between the forms of space and family bonds. The design team borrows the “flying shuttle” element from Arrival and creates a huge, futuristic oval structure to simulate the “descent of spacecraft” which eliminates the dullness and stagnancy of the underground space. As a kind of carrier, spacecraft represents the project’s valuable role in carrying emotions and building interpersonal relationships. In addition, the integration of indoor and outdoor landscapes, and the use of natural colors and textures create a simple and comfortable home-like style and bring users a visual and emotional experience mixed with reality and fantasy.

▼由地下一层接待望向主展厅，view to the main hall from the receptionon underground floor ©池敏

▼玻璃映像，glass reflections ©池敏

▼主展厅，main exhibition hall ©池敏

▼巨型椭圆块体模拟“飞船降临”的姿态，打破地下空间的滞涩感，the huge, futuristic oval structure simulates the “descent of spacecraft” which eliminates the dullness and stagnancy of the underground space ©池敏

▼由盒子展示间望向主展厅，view to the main hall from the box showroom ©池敏

▼巨型椭圆块体特写，close-up of the huge, futuristic oval structure ©池敏

▼狭长通道，narrow passageway ©池敏

▼盒子展示间，the box showroom ©池敏

▼现实与幻想交错的视觉体验，the visual experience mixed with reality and fantasy ©池敏

▼家具展示间，furniture showroom ©池敏

▼家具展示间，furniture showroom ©池敏

▼家具展示间，furniture showroom ©池敏

▼空间细节，details ©池敏

▼旋转楼梯，spiral staircase ©池敏

▼一层平面图，ground floor plan ©杭州戎笛建筑设计有限公司

▼地下一层平面图，underground floor plan ©杭州戎笛建筑设计有限公司

项目名称：玛润奇家居生活美学馆
项目类型：展厅
设计方：杭州戎笛建筑设计有限公司
联系邮箱：68170859@qq.com
项目设计：2021
完成年份：2022
主案：胡陈成
团队：阚宇彤、金陈泽
项目地址：杭州市滨江区第六空间品牌大道F01
建筑面积：2000㎡
摄影版权：池敏
客户：玛润奇家居
材料：GRG，GRC，微水泥

Project name: MAGISTER UT Living Aesthetics Pavilon
Project type: Exhibition hall
Design: Hangzhou Rongdi Architectural Design Co., Ltd.
Contact e-mail: 68170859@qq.com
Design year: 2021
Completion Year: 2022
Leader designer: Johnny Hu
Team: Yutong Kan , Chenze Jin
Project location: F01,Brand Avenue,Derlook Market,Binjiang District,Hangzhou,China
Gross built area: 2000㎡
Photo credit: Min Chi
Clients: Hangzhou Marunqi Furniture Manufacturing Co., Ltd.
Materials: GRG,GRC,Micro Cement

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