Jiuyi Jewelry Office & Display Space, China by NDB DESIGN

来自 NDB DESIGN （联系邮箱：986254098@qq.com）对gooood的分享。
Appreciation towards NDB DESIGN (contact: 986254098@qq.com) for providing the following description:

如何在70㎡的商业空间内，同时满足珠宝展示，工作，洽谈等功能，又能促成有质量的交易，是这个空间项目需要解决的关键问题。

How to meet the functions of jewelry display, work, negotiation, etc. in a commercial space of 70㎡, as well as promote quality transactions, is the key problem to be solved in this space project.

▼项目概览，project overview

 

在值得记忆的空间中，达成丰富意义的消费体验
In the space worthy of memory, achieve a rich consumer experience

珠宝是彰显品味与爱意的象征，无论是中国还是其他国家，珠宝消费往往由女性主导，NDB DESIGN从女性视角出发，将多变的色彩感受与材料质感融合，并建立功能逻辑，希望突破传统珠宝零售空间奢华的气氛，营造与众不同的梦幻消费体验。我们使用多变的色彩诠释空间的多变可能性。女性拥有更好的色彩敏感度，所以NDB DESIGN大胆使用高明度的红蓝黄三原色，组成本次项目空间的重要元素，唤起女性消费者的好奇心与探索欲。

Jewelry is a symbol of showing taste and love. Whether in China or other countries, jewelry consumption is often dominated by women. NDB DESIGN combines changeable color feelings with material texture and establishes functional logic from the perspective of women, hoping to break through the luxurious atmosphere of traditional jewelry retail space and create a unique dream consumption experience. We use changeable colors to interpret the changeable possibilities of space. Women have better color sensitivity, so NDB DESIGN boldly uses the brilliant three primary colors of red, blue and yellow to form an important element of this project space, arousing the curiosity and exploration desire of women consumers.

▼红蓝黄三原色组成本次项目空间的重要元素，the three primary colors as an important element of this project space

红黄蓝是三原色，是是色彩变化的基础，是人最熟悉的色彩，NDB DESIGN利用红、蓝、黄三色悬挂玻璃的叠加与区隔，在空间内部出现有色彩节奏变化的视觉效果。在珠宝展示区，沿行走动线设计出现不同的悬挂彩色玻璃，利用人在观赏珠宝的间隙，在空间中的移动，发现玻璃的角度与区域的变化，并在光线的各种反射之下，构建出一个梦幻的色彩世界。

Red, yellow and blue are three primary colors, which are the basis of color changes and are the most familiar colors for people. NDB DESIGN uses the superposition and separation of red, blue and Huang San hanging glasses to produce visual effects with color rhythm changes inside the space.  In the jewelry display area, different hanging colored glasses are designed along the moving line. By using people’s movement in the space between watching jewelry, the changes in the angle and area of the glass are discovered, and a dreamy color world is constructed under various reflections of light.

▼从展示区望向办公区，view to the working area from the display area

▼沿行走动线出现不同的悬挂彩色玻璃，the colored glass partition elements are designed along the route

不同颜色也代表不同的功能区，红色代表热烈与庄重，运用在空间入口及私密洽谈区。

Different colors also represent different functional areas. Red represents warmth and solemnity, and is used at the entrance of space and private negotiation area.

▼洽谈区，negotiation area

▼蓝色代表冷静，是珠宝设计师的主要工作区域，Blue represents calm and is the main work area for jewelry designers

▼空间细部，detailed view

▼黄色则是让整体空间放松的部分，区隔茶水间的同时，过度整体的空间体验，Yellow is the part that relaxes the whole space. While separating the tea room, the overall space experience is excessive

▼保持空间的完整性，洽谈区域的办公桌采用玻璃结构，To maintain the integrity of the space, the desks in the negotiation area shall be of glass construction

红蓝黄玻璃环绕的空间内，人们在自然地对珠宝进行鉴赏、佩戴等行为，同时他们可以透过有色玻璃观察到每个功能区，但又形成不真切的视觉感受，不断产生好奇与惊喜。

In the space surrounded by red, blue and yellow glass, people appreciate and wear jewelry naturally. At the same time, they can observe each functional area through colored glass, but they also form an unreal visual feeling, constantly generating curiosity and surprise.

▼透过有色玻璃可以观察到每个功能区，each area can be observed through the colored glass

NDB DESING希望打破珠宝行业的金碧辉煌，雍容奢华的零售空间形象，更多关注消费者进入空间后的心里状态，设计服务于商业，为空间赋予它背后更多的商业价值，而不仅仅停留在好看就可以了。

NDB DESING hopes to break the resplendent and luxurious retail space image of the jewelry industry, pay more attention to the mental state of consumers after entering the space, design serves the business, and endow the space with more commercial value behind it, instead of just staying good-looking.

▼内饰细部，furnishing details

名称：久宜珠宝办公展示空间
地点：金华市金东区光南路万达4号写字楼816室
面积：70平方
成本：50万元
完成日期：2019年8月
设计公司：NDB DESIGN
设计团队：倪董波 冯突杰 郭传阳
设计主理人：倪董波
联系方式：15258258847

Name: Jiuyi Jewelry Office Display Space
Venue: Room 816, Office Building, Wanda 4, Guangnan Road, jindong district, Jinhua City
Area: 70 square meters
Cost: 500,000 yuan
Completion date: August 2019
Design company: NDB DESIGN
Design Team: Ni Dongbo, Feng Tujie, Guo Chuanyang
Designer: Ni Dongbo
Contact information: 15258258847

More：NDB DESIGN （联系邮箱：986254098@qq.com）