Have a nice day / Designit

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Appreciation towards Designit for providing the following description:

改变药丸形象“快乐每一天”是一个药丸盒系列。这个细心、精巧和聪明的设计希望能改善依赖药物的病患者的日常生活。它是一个小小的隐形帮助者—在不经意间给病患者带来短暂的快乐。

 

药丸盒市场分析
目前市场上大多数药丸盒的外形不美观、使用起来十分不便，让原本就受到病痛困扰的患者感觉受到歧视，并对药物产生抗拒心理。在几乎没有人尝试过改善患者用药体验的情况下，Unikia—一家挪威产品开发公司与Designit合作设计了可以改善药物依赖患者日常生活的药丸盒系列。开发者们意识到提高产品体验不仅需要开发新的品牌和产品，还要有人性化和具有吸引力的视觉标识和包装设计，因此“快乐每一天”便应运而生。

 

对的产品献给需要的人
在构思阶段，Unikia和Designit深入调查了市场需求、把握了潜在用户真正需要和希望的产品。但是满足广大用户的需求并不是产品生产面临的唯一挑战，更大的挑战是平衡生产简约精致塑料药丸盒的技术要求与价格之间的关系。每一次的设计雏形都向着预期的小巧外观和强大功能性迈进一步。

 

传达快乐的包装
包装上的品牌和视觉标识诚恳、简单且充满活力，希望藉此帮助减轻病患者的忧虑，带领他们简单地体验快乐的生活。Designit和Unikia希望用户第一下接触到产品时就能感受到它的与众不同，因此十分注重零售体验和产品包装。

 

新的隐形帮助者
“快乐每一天”系列产品分为”远足”、”白天”和”周末”，其外形和功能各不相同。拥有精致外观和细致细节的”快乐每一天”产品家族传达着长久以来被遗忘的新价值和积极、便捷的用户体验。

Unikia – ‘Have a nice day’ series of pill cases
Photo credits: Designit, 2014
Read more at: http://designit.com/cases/have-a-nice-day

 

Changing the perception of pills
‘Have a nice day’ is a series of pill cases that aim to make the everyday routines of people dependent on pills a bit better. With discreet, minimal and clever products, ‘Have a nice day’ is a small family of silent helpers – products that might just give you a small moment of joy when you least expect it.

 

The pill problem
Most pill cases on the market today are unsightly, difficult to use and cumbersome, leaving users feeling stigmatized and avoidant of the entire experience. With hardly anyone attempting to make people feel good about taking necessary medicine, Unikia, a Norwegian product development company, teamed up with Designate to develop a series of pill cases that could improve the every day lives for habitual pill-takers. It was established that rethinking the product experience would require not only creating a new brand and product but also a visual
identity and packaging design that would be both user-friendly and appealing.

 

Real products for real people
In the ideation phase, Unikia and Designit set out to gain a good understanding of what the market was lacking and what potential users really needed and wanted. But satisfying a range of users wasn’t the only challenge for the product line. The design team also aimed to balance the price point of the products with the technical requirements of minimal, simple plastic parts. Every prototype brought the project one a step closer to the desired minimal look and feel and superior functionality.

 

Delightful packaging
The brand and visual identity expressed on the packaging is honest, simple and full of vitality. It is all about giving the user one less thing to worry about and bringing them one step closer to simply having a nice day. Designit and Unikia wanted to show what these products are all about from the very first touch-point with customers. Therefore the retail experience and packaging were given thorough attention.

 

A new silent helper
The three ‘Have a nice day’ products: Hike, Day and Week are all unique in form and function within the pill case category. With their discreet look and careful attention to details, the ‘Have a nice day’ family of products deliver new values and a positive, effortless user experience to a category that has long been neglected.

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