GOHOPE Asian Games Park Shop by GTD

感谢 杭州观堂设计 予gooood分享以下内容 。更多请至：GTD on gooood
Appreciation towards GTD for providing the following description:

 

▼篝火旁效果视频演示，Simulating video of GOHOPE

 

外景内置，将户外搬入室内
Exterior built-in, moving the outdoors into the indoors

篝火旁 · 亚运公园店坐落于一个下沉公园内，拥有超大弧形玻璃幕墙和被树木包裹的户外庭院。鉴于其优秀的层高（6.5米）和明朗的户外露营风，设计中将“外景内置”作为主要表现手法，将户外庭院的氛围逐步延伸至室内：

— 贯穿全场的山野小径
— 128平米的超大激光投影
— 倒挂上顶的帐篷与天幕
— 量身定制的巨型真火壁炉
— 满墙整铺的柴火墙

GOHOPE Asia Games Park store is located in a sunken park with a large curved glass curtain wall and an outdoor courtyard wrapped in trees. In view of its excellent height (6.5 m) and bright outdoor camping style, the design uses the “exterior built-in” as the main expression, gradually extending the atmosphere of the outdoor courtyard to the interior:

— The mountain path that runs through the whole field
— 128 square meters of super large laser projection
— Upside down tent and canopy
— Tailor-made giant real fire fireplace
— a whole wall of firewood

▼门头概览，storefront overview © 黑水

▼室内概览，interior overview © 黑水

600平米的店铺空间整体打造成户外场景，与1000平米的庭院内外衔接，令人最大限度地置身于自然，产生空间置换的奇妙感受。

The 600 square meters of shop space as a whole creates an outdoor scene, and connects with the 1000 square meters of courtyard inside and outside, making the maximum exposure to nature, creating a wonderful feeling of space replacement.

▼1000平米的户外庭院，1000 square meters of outdoor courtyard © 黑水

▼户外座椅，outdoor seatings © 黑水

 

山野小径贯穿全场
Mountains and trails run through the site

亚运公园店室内600平米，合理的动线至关重要。设计中，将路径自户外延伸至室内，沿建筑内侧的墙体布置动线，将室内完整的空间和落地玻璃景观都留给客人，从而将客区与服务区做了清晰有效的隔离，既有效利用空间，又不产生干扰。
这条路径我们称之为“山野小径”，原石铺就，碎石和青苔随形而设，自由生长的树枝在两侧舒展枝桠，配合激光投影里变幻莫测的森林场景，仿佛进入山林、即将开始一场探索之旅。核心餐区里客人们聚集在一起，热闹有序，就像露营市集般自由，拨动着心弦，迫不及待想要加入。

▼篝火旁平面布局，红色虚线为山野小径，
The plane layout of GOHOPE, the red dotted line is the mountain path © GTD

The store has indoor 600 square meters, a reasonable moving line is crucial. In the design, the path extends from the outdoor to the indoor, and the moving line is arranged along the inner wall of the building, leaving the complete indoor space and the floor-to-ceiling glass landscape for the guests, thus making a clear and effective separation between the guest area and the service area, which not only makes effective use of space, but also does not cause interference.
This path, which we call the “mountain trail”, is paved with raw stone, gravel and moss, and free-growing branches stretch on both sides, matching the changing forest scene in the laser projection, as if you are entering the forest and about to start a journey of discovery. In the core dining area, guests gather together, lively and orderly, as free as a camping market, stirring the heartstrings and eager to join.

▼山野小径伴随着火焰投影，展开一场探索之旅，
The mountain path is accompanied by the flame projection, launching a journey of exploration © 黑水

▼自然之石与苔藓，Natural stones and moss © 黑水

 

128平米沉浸式激光投影
128 m2 immersive laser projection

店里最吸引人的莫过于128平米的超大激光投影，从地到顶，占据了入口处的一整面墙。画面内容自由切换，时而是绿意盎然的丛林，时而是热烈奔放的火焰，时而又是激情澎湃的海浪；当然，画面也会根据承载的内容而转换，譬如球赛、生日趴、团建聚会等等。伴随着热火朝天的酱油小串和啤酒，篝火旁的氛围在夜色中一波波奔向高潮。

The most attractive part of the store is the 128 square meters of large laser projection, which occupies the entire wall of the entrance from the ground to the top. The content of the picture is freely switched, sometimes it is a green jungle, sometimes it is a warm and unrestrained fire, sometimes it is a passionate wave; Of course, the screen will also change according to the content, such as football games, birthday parties, team building parties and so on. With hot skewers of soy sauce and beer, the atmosphere around the GOHOPE surges to the climax of the night.

▼海浪涌来，颇有葛饰北斋的气息，The waves came, quite a Katsushika Hokusai atmosphere © 吴诚

▼燃烧的火焰，氛围更加炙热，The burning flame, the atmosphere is more hot © 黑水

▼篝火细部，fire detial © 篝火旁

 

自然山系露营
Natural mountain camping

在“自然山系露营”关键词的带领下，我们选取了一系列与露营相关的产品作为空间软性陈设。譬如：

— 来自“自由之魂”品牌的帐篷和天幕倒挂上顶，既是日常反骨的表达，也成为十分重要的氛围吊灯；
— 用于露营装备展示的洞洞板，在此作为墙面材质，并用搪瓷杯拼出篝火旁的logo；
— 户外生活中必备的柴火，劈好码放上墙，也是相当好的装饰；
— 量身定制的巨型真火壁炉，黑铁材质的烟囱从顶部悬垂而下，底部巨型原石堆砌，炭火熊熊燃烧，让久居都市的人们倍感兴奋。

Under the guidance of the keyword “natural mountain camping”, we selected a series of camping related products as the soft furnishings of the space. For example:

— From the “The Free Spirits” brand of tents and ceiling hanging upside down on the top, is not only the expression of daily anti-bone, but also become a very important atmosphere chandelier;
– A wooden peg board for camping equipment display, which serves as a wall material and uses enamel cups to create a logo beside the campfire;
— firewood necessary for outdoor life, chopped and placed on the wall, is also quite good decoration;
— The tailor-made giant real fire fireplace, the black iron chimney hanging down from the top, the giant raw stone pile at the bottom, the burning carbon fire, so that people who have lived in the city feel excited.

▼室内就餐区，interior dining area © 黑水

▼俯瞰就餐区，aerial view © 黑水

▼一角，corner © 黑水

▼就餐区概览，interior overview © 黑水

 

最大限度地置身于自然
Get the most out of nature

1000平米的户外庭院，是篝火旁得天独厚的优势，设计中把最佳弧形玻璃面全留给客区，并在立面上植入四个盒子，以折叠移门和折窗的形式最大限度的将空间打开，使室内户外融为一体，客人们可以随时自由切换。

The 1000 square meters outdoor courtyard is a unique advantage of GOHOPE. The best curved glass surface is reserved for the guest area in the design, and four boxes are implanted on the facade to maximize the space in the form of folding sliding doors and folding windows, so that the indoor and outdoor are integrated, and guests can switch freely at any time.

▼室内户外融为一体，the indoor and outdoor are integrated © 黑水

▼将自然引入室内，bring the nature into interior © 黑水

▼热闹的人群，noisy crowd © 黑水

▼自然光线，natural light © 黑水

 

自然材质的选择
Choice of natural materials

与“自然”主题一脉相承，店铺整体选择以淡红褐色为空间主基调，同时选取自然朴素的材料，如天然随形石材，高温窑变手工陶土砖，带自然边的实木吧台面，天然柴火，碳化木等等，尽可能将户外的自然植入于店铺空间，形成属于篝火旁的独特的城市山系生活方式。

In line with the theme of “Nature”, the overall store chooses light reddish brown as the main tone of the space. At the same time, natural and simple materials are selected, such as natural stone, high temperature kiln and hand-made clay bricks, solid wood counter top with natural edge, natural wood fire, carbonized wood, etc., and outdoor nature is implanted into the store space as much as possible, forming a unique urban mountain lifestyle belonging to GOHOPE.

▼淡红褐色为空间主基调，reddish brown as the main tone of the space © 黑水

▼自然朴素的材料，natural and simple materials © 黑水

▼天然柴火墙面，firewood wall © 黑水

▼带自然面的实木吧台面，Solid wood bar top with natural face © 黑水

 

欢聚的篝火旁，舞动的VI设计
Happy GOHOPE, dancing VI design

篝火旁的主标图形设计，灵感来自于“火”字，在黑体中添加部分圆角，利落简洁，适用于年轻化时尚化的烧烤餐厅。动态的“火”字，随中心点的不断变化，可以组成一个篝火的形状，也可以组成舞动的人物形象。

▼动态的“火”字，随中心点的不断变化而舞动，
The dynamic “fire” word dances with the constant change of the central point © 三三

The main logo graphic design of GOHOPE, inspired by the word “fire”, adds part of the rounded corners in the black body, crisp and concise, suitable for young and fashionable barbecue restaurants. The dynamic “fire” word, with the constant change of the central point, can form a campfire shape, can also form a dancing figure.

▼LOGO在门头上的运用，LOGO on the facade © 篝火旁

▼洗手间的logo应用也充满了趣味，
The logo application in the bathroom is also full of fun © 三三

 

山野夜色，篝火人间
Mountain night, Campfire world

沉浸式的
外景内置的
自然山系的
热闹共享的
。。。。。。
篝火旁拥有了自己独特的城市山系生活方式
成为都市人群chill out的乌托邦

Immersive
Exterior built in
Natural mountain
boisterous
…
GOHOPE has its own unique urban mountain lifestyle
A utopia for the urban crowd to chill out

▼喧闹的人群，events and crowd © 篝火旁

▼细部，detial © 篝火旁

项目名称：篝火旁 · 亚运公园店
项目地址：杭州亚运公园花令十二坊
项目面积：室内600平米，户外1000平米
竣工日期：2024年6月
空间设计：杭州观堂室内设计有限公司
平面设计：三三视觉设计
工程施工：杭州久维装饰工程有限公司
标识制作：骁勇标识
照明灯光：杭州见合灯光
舞美灯光：北京尚为艺术视觉
布艺软包：柔然软装
景观植物：去野 · 二旦植物工作室
主要材料：肌理涂料，桦木多层板，窑变陶土砖，黑色花岗岩，天然原石，炭化木
空间摄影：黑水

Project name: GOHOPE · Asian Games Park shop
Project address: Hangzhou Asian Games Park Hualing 12 square
Project area: indoor 600 square meters, outdoor 1000 square meters
Completion date: June 2024
Interiordesign: Hangzhou Guantang Interior Design Co., LTD
Graphic design: Sansan Visual Design Studio
Project construction: Hangzhou Jiuwei Decoration Engineering Co., LTD
Sign production: Xiaoyong logo
Lighting: Hangzhou JIO Light Design Office
Stage lighting: Beijing Shangwei Artistic vision
Fabric soft bag: Ningbo Zhipinju · Rouran soft outfit
Green plant layout: Go wild · Erdan plant workshop
Main materials: Texture coating, birch multilayer board, kiln clay brick, black granite, natural raw stone, carbonized wood
Space photo: Hei Shui

More：杭州观堂设计 。更多请至：GTD on gooood