Façade intervention of SW35 by J.MAYER H

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J.MAYER.H事务所对斯图加特的一栋建造于1970年代的办公楼进行了干预，将其原本平平无奇的白色立面替换为大胆的图形图案，反映了大楼作为创新实验室的新用途。

Our façade intervention of a nondescript nineteen-seventies-era office building in Stuttgart from dingy white to bold graphic patterns, reflects its current repurpose as an innovation lab.

▼项目概览，Overall view © David Franck

▼SW35办公楼外观，SW35 exterior view © David Franck

这座大楼如今容纳了多家绿色科技领域的初创公司，并在“1886Ventures”的统筹下运作。外立面的图案源于特制的数据保护图案，参考了汽车工业中用来掩蔽“测试品”（test mules）的策略。以这种方式，“吸引眼球”和“保守秘密”的特质被同时保持在一种矛盾的平衡之中。

It is now a physical home for a group of startup companies working in the green tech sector, operating under the “umbrella” name 1886Ventures. The applied data protection pattern on the outside provides a symbolic location for these innovations that announces the new by referring to the tactics used to camouflage so-called “test mules,” testbed vehicles in the automotive industry. Drawing attention and keeping secrets are kept in an ambivalent balance.

▼鸟瞰建筑，Aerial view to the building © David Franck

▼深灰色和白色的印记被“泼洒”到大楼的外立面上，Dark gray-and-white marks splash across SW35’s facade © David Franck

*以下描述摘录自Kimberly Bradley为该项目撰写的文章《SW35: 对一座建筑的沉思》
The following is taken from Kimberly Bradley’s essay “SW35: Musings on a Building.”

“深灰色和白色的印记被“泼洒”到SW35大楼的外立面上，在暗淡的工业区内创造出一处夺人眼球的存在。初看之下，这些重复的、看上去像是某种有机物的斑点似乎是一种具有艺术效果的豹纹图案，它们通常出现在服装上，用于模糊轮廓并吸引人的目光。而事实并非完全如此：它们是对信封上的一种数据保护图案的转译——这种图案可以起到掩盖敏感信息的作用（如PINS、机密信函等）。在该项目中，这些印记不再以细密线条的形式出现，而是以大胆的尺寸包裹在建筑外部（几乎和人一样大）。”

▼立面图案是对信封上的一种数据保护图案的转译，the blobs are riffs on one of the data-protection patterns that line envelopes © David Franck

“Dark gray-and-white marks splash across SW35’s facade, creating an eye-catcher in a bleak industrial zone. At first the repeating, organic-looking blobs appear to be a stylized leopard print, the kind popular on clothing for blurring contours and attracting attention, but not quite: they are instead riffs on one of the data-protection patterns that line envelopes, meant to shroud or camouflage sensitive information inside— PINS, confidential correspondence, and the like. This time these marks appear not as tiny squiggles but rather as bold supergraphics, as large as a human being, on the building’s exterior.”

▼金属部分涂以油漆，在玻璃的部分则覆盖以粘性薄膜，The graphics provide a visual pop are painted on the facade where it’s metal, appearing as sticky film where it’s glass © David Franck

▼立面局部，Facade partial view © David Franck

“J.MAYER.H的方案将外墙的金属部分涂上油漆，在玻璃的部分则覆盖以粘性薄膜，从而创造出一种独具特色的视觉效果。事务所创始人Jürgen Mayer H.收集了超过25年的数据保护图案，不仅仅是建筑外墙（有趣的是外墙“envelope”本身就是信封的意思），这些图案还被应用在雕塑、艺术品、地毯，甚至是柏林Berlinische Galeri、纽约MoMA、旧金山SFMOMA以及威尼斯、圣保罗和深圳双年展的装置当中。在他看来，这种对模糊的字母、数字和形状的“混搭”就像是语言符号的“原始汤剂”，无序、混乱且自成一体。”

Painted on the facade where it’s metal, appearing as sticky film where it’s glass, J.MAYER.H’s found graphics provide a visual pop. The office’s founder Jürgen Mayer H. has been collecting data-protection patterns for more than 25 years, incorporating variations on them not only onto architectural facades (ironically, a facade in architecture is known as a “building envelope”—a connection that in this case gains extra meaning), but also sculptures, art objects, carpets, even installations in museums like the Berlinische Galerie in Berlin, the MoMA in New York, the SFMOMA in San Francisco, and biennials in Venice, São Paolo, and Shenzhen. He sees their mashups of blurred letters, numbers, and shapes as a “primordial soup” of signifiers; rogue, unregulated, and individual.”

▼铁路视角，View from the rail track © David Franck

▼建筑夜景，Night view © David Franck

Project Data
Realization: 2021
Client: RB-Real Estate GmbH / Ulrich Dietz
Partners in Charge: Jürgen Mayer H., Hans Schneider Team: Noah Ehlers, Paul Rindt
Architect on Site: Heike Schaefer, Architect, Stuttgart Lighting: Lichttransfer / Katrin Soencksen, Berlin

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