Chow Tai Fook’s Brand New Experience Shop in Chongqing Joy City by ONE PLUS

感谢 壹正企划有限公司 对gooood的分享。更多关于他们：One Plus Partnership on gooood。
Appreciation towards One Plus Partnership for providing the following description:

“山城” 重庆因常年被雾笼罩，所以又有“雾都”之名。我们受此启发，将重庆时常有雾的气候特点融入进这家周大福体验店的设计当中。

Chongqing has a nickname called ‘Foggy City’, by which we got inspired and integrated the Chongqing‘s climatic characteristics, the fog element to present this experience shop.

▼门头，storefront © 深圳市江南攝影有限公司

人们常把珍重的物品放进保险箱，除了因为宝贵，更因为欲将其传承下去，这亦是珠宝的其中一个重要价值体现。我们也以此为灵感提出「传」的设计主题，并在「传」的主题基础上，融入雾的元素——将雾具象成一个个看得见的小巧六边形，缀上深浅不一的颜色，然后拼接起来印在布料上，做成一个个保险箱门柜的主题墙身。每个柜门的右下角都设置了独一无二的数字金属章，既有一年中每天的日期代表生日，也有不少数字串代表特殊含义，如代表爱意的5201314。

People usually put their precious items in safe deposit boxes, not only because they are valuable, but also because they want to pass them on from generation to generation, and this is one of the important values of jewelry as well. That is how we got inspired and came up with the design theme ‘Heritage’. Based on this theme, we have incorporated the element of fog. We made the fog into many visible mini hexagons, decorated with different shades of colors, to make the theme wall composed of safe deposit box doors. The lower right corner of each door is set with a unique number stamp, such as 5201314, which is the homophone ‘I love you forever’ in Mandarin.

▼项目概览，Overall view © 深圳市江南攝影有限公司

从远处望向这片墙身，仿佛是放大了很多倍像素而看到的雾，朦朦胧胧，颇有意境。我们让雾气笼罩产生的隐隐约约的构图不仅仅停留在墙身上，还将其向上延伸至整个天花，并向下蔓延于整片地面。

Looking at this wall body from a distance, it is as if the fog is seen by magnifying the pixels many times, hazy and quite meaningful. We let the fog not only stay on the wall, but also extend upward to the whole ceiling and downward to the whole ground.

▼展品柜台，display desk © 深圳市江南攝影有限公司

▼色彩不一的小巧六边形组成的“雾”，
“fog” of tiny hexagons of different colors © 深圳市江南攝影有限公司

▼柜门右下角独一无二的数字金属章，
unique digital metal stamp on the bottom right corner of the cabinet door © 深圳市江南攝影有限公司

整体空间，在颜色方面考虑到其实雾本身是没有颜色的，但是受雾环绕的城市则是有光彩的。空间中橙色与蓝色的交织与渐变就像重庆的早晨或傍晚，暖色的阳光或灯光透过雾气，衬着蓝色的天空的颜色。于是我们将这样的画面提炼出来呈现于空间之中。

In terms of color of the overall space, the fog itself actually has no color, but the city surrounded by fog has light and color. The interweaving and gradation of orange and blue in the space is like a morning or evening in Chongqing, where warm sunlight or light shines through the fog and sets off the blue sky. Therefore, we distilled such images and presented them in the space.

▼橙色与蓝色的交织与渐变，
interweaving and gradation of orange and blue in the space © 深圳市江南攝影有限公司

整个店铺中我们在天花、墙身和地面各使用了6种橙色和5种蓝色。要将三个面不同物料（人造石、扪布和金属铝板）的18种橙和15种蓝色彩搭配在一起，我们尝试了很多，经历重重困难，最终完美呈现出雾气在空间内一圈圈扩散出去的视觉效果。

We used 6 shades of orange and 5 shades of blue on each side of ceiling, wall and floor. The total 18 orange and 15 blue colors of the three sides with various materials (artificial stone, cloth and metal aluminum plate) are matched together to perfectly present the visual effect of the fog spreading throughout the space.

▼天花、墙身和地面各使用了6种橙色和5种蓝色，
6 shades of orange and 5 shades of blue used in the project © 深圳市江南攝影有限公司

为了让从店外经过的人们能一瞥店内橙蓝“烟雾缭绕”的光景，我们将其中一片墙身换成两层有间隔的玻璃屏风，扩展了视觉深度，使得整个空间更加若隐若现。

In order to give people passing by the store a glimpse of the orange and blue “smoky” light inside, we replaced one of the walls with two layers of spaced glass screens to extend the visual depth and make the whole space more visible.

▼柜台后的玻璃屏风，
glass screen behind the counter© 深圳市江南攝影有限公司

▼由外部看店铺内，viewing the store from outside © 深圳市江南攝影有限公司

在「传」主题系列里，还有必不可少的中岛珠宝陈列吧台，多顶角度各异、错落有致的橙色圆柱形吊灯引导人们把目光聚集在这可以转动的首饰展示台。雾将继续伴随重庆这座城市走下去，就像珠宝的传承，陪伴一代人成长。

In the ‘Heritage’ theme series, there is also the carousel jewelry display bar table at the centre of the shop. The fog will continue to go on with Chongqing city, just like the heritage of jewelry, accompanying generations to grow up.

▼中岛珠宝陈列吧台，
the carousel jewelry display bar table © 深圳市江南攝影有限公司

▼错落有致的橙色圆柱形吊灯，
orange cylindrical chandeliers © 深圳市江南攝影有限公司

项目名称：周大福重庆大悦城店
项目类型：零售店
设计方：壹正企划有限公司
公司网站：http://onepluspartnership.com/sc/
联系邮箱：mt@onepluspartnership.com
完成年份：2022
设计团队：罗灵杰、龙慧祺
项目地址：重庆
建筑面积：182.8㎡
摄影版权：深圳市江南攝影有限公司
客户：周大福珠宝集团
材料：人造石、扪布和金属铝板

Project name: CHOW TAI FOOK CHONGQING JOY CITY SHOP
Project type: Retail Store
Design: ONE PLUS PARTNERSHIP
Website: http://onepluspartnership.com
Contact e-mail: mt@onepluspartnership.com
Completion Year: 2022
Leader designer & Team: Ajax Law & Virginia Lung
Project location: Chongqing
Gross built area: 182.8㎡
Photo credit: Jiangnan Photography
Clients: CHOW TAI FOOK JEWELLERY GROUP
Materials: Artificial stone, cloth and metal aluminum plate

More: 壹正企划有限公司。更多关于他们：One Plus Partnership on gooood