Au Pont Rouge Multi-space, Saint Petersburg, Russia by Cheungvog

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Appreciation towards Cheungvogl for providing the following description:

历史背景  Historical Background

成立于香港的建筑事务所Cheungvogl在一个有着110年历史的门店做了一个围绕着机器人系统开展商业的展览空间。建成于1907年，Au Pont Rouge 坐落于Moika河的红桥边，建造沿袭了欧洲门店的风格，例如巴黎的Lafayette和伦敦的Selfridges. 由于1919年的俄国十月革命，建筑被重新命名被翻修为Volodarsky缝纫工厂，在1930年原有的圆屋顶顶被拆毁。2011年，圆屋顶顶被重建为Saint Petersburg世界级的百货店。

Hong Kong based architecture studio Cheungvogl has created an open exhibition retail space around a robotic system in the 110 year old iconic department store, Au Pont Rouge in Saint Petersburg, Russia. Completed in 1907, Au Pont Rouge located along the Red Bridge on River Moika was built in the tradition of great European department stores such as Galleries Lafayette in Paris or Selfridges in London. Following the revolution in 1919, the building was renamed and converted into Volodarsky Sewing Factory and in the 1930s, the original cupola was demolished. In 2011, the cupola was reconstructed and the building underwent functional and architectural transformations to restore Au Pont Rouge to its original state as a world class department store in Saint Petersburg.

由于历史结构的变革，Cheungvogl将Au Pont Rouge原有的空间重造为一个真正能代表Saint Petersburg市社会文化和经济的公共空间，原有的百货店的发展受19世纪第二次工业革命，经济扩张和中产阶级的影响。转而进入20世纪，数字化革命转变了（第三次工业革命）人们的消费行为和社交习惯，百货店也受到了不可小觑的影响。全球化的网上购物重塑了人们的消费观，并且废弃了传统的百货商店和消费模式。在第四次工业革命的边缘，互联网信息革命和自动操作影响了人们生活的方方面面，这不得不使人们思考未来销售模式的核心价值是什么。

Within the renovation of the historical structure, Cheungvogl recreates the past innovation of Au Pont Rouge by transforming the new Multi-space into a truly public space of social, cultural and economic meaning to the city of Saint Petersburg. The origins of the department store lay in the accelerated economy expansion and growing affluent middle-class with the Second Industrial Revolution in the late 19th century. At the turn of the 20th century, transformations brought by digital revolution (Third Industrial Revolution) and changes in consumption behaviour and social habits challenges the meaning and existence of department stores. The global shift towards online shopping and the reshape of consumerism has rendered many classical department stores and the retail model obsolete. On the brink of the current Fourth Industrial Revolution, which interlinks information technologies with automated processes in all aspects of life, there is an immediate need to rethink the core values of the future retail model.

▽建筑外观，Origin cupola

▽ 商业展示空间，exhibition retail space

建筑项目  Architecture and Programming

Au Pont Rouge保留了它原有的外观由于当地的法规限定，内部升级改造的目标是将其打造成一个集商业，社会，文化生活于一体的百货店。设计尊重了建筑带有的原有文化标志，旨在将建筑与其环境条件动感的交织于一体。被严重损毁的结构，新艺术派的楼梯，栏杆和窗户被翻修到了其原有的样子。上世纪工厂原有的不是结构的部分被拆除或抛弃。

While the external envelope of Au Pont Rouge is restored to its original state in accordance with local regulations, the sensitive internal upgrades of the historic icon is designed to enable the transformation of the department store into a new centrepiece for commercial, social and cultural life. The design respects the integrity of the architecture as a symbol of progressive culture. It aims to interweave a subtle yet dynamic hybrid between the architecture and its context. Heavily damaged structural parts, the distinctive art-nouveau staircase, balustrades and windows are restored and repaired to its historical conditions. Original non-structural elements were destroyed or removed over the last century of factory use and abandonment.

▽新艺术派的楼梯，栏杆和窗户被翻修到了其原有的样子
Art-nouveau staircase, balustrades and windows are restored and repaired to its historical conditions

新增的部分半透明隔层简单划分了空间的序列，同时出于对手工工艺欣赏，组织建立模式使城市肌理，旧建筑新空间与人能够共存。对于材料的运用大多纯洁轻盈，体现了材质诗意的质感。半透明的涂层版并没有固定于立面上，而是在立面与室内之间创造了一个100米狭长的展厅。守传统意识的影响，沙龙用于顾客聚集在这里消磨时光。围绕着建筑外围展开的沙龙，将自然光与城市景观引入建筑中庭。

The new insertion is reduced to a sequence of translucent layers, organised and built upon the appreciation of the authentic craftsmanship so that the two can coexist to envision a new kind of connectivity between the urban fabric, architecture and people. Materials used are pure and light, both in their physical substance and poetic representations. The translucent glazed panels pass by the facades without anchoring to the existing, creating a 100 meter long gallery between the building façade and the interiors. The salon in its traditional sense, forms social gathering space that engages visitors to converse, redefine taste and spend time. Stretching along the peripheral of the building, the salons filter daylight and city views across to the central atrium and connect the eight levels of the building with natural light.

▽新增的部分半透明隔层简单划分了空间的序列， The new insertion is reduced to a sequence of translucent layers

▽纯洁轻盈明亮诗意的空间，Materials used are pure and light, both in their physical substance and poetic representations.

▽立面与室内之间创造了一个100米狭长的展厅，100 meter long gallery between the building façade and the interiors

以发光边缘界定的层层相连的房间相互之间可自由穿梭。视觉可见的连接的房间与走廊，在不同方面改变了人们对于空间的感知，激发了人们去学习探索触摸的诗意。这个店面设计包含了购物，文化中心等多方面的空间体验，在声音设计上面也有所涉及。这个空间以博物馆的形式展示制定展品，依托于机器人系统的平台，为顾客提供了交互，探索和试验的新的消费方式。Au Pont Rouge百货店内展示的全部奢华的供应品重塑了门店的创新形象。

Layered interconnected rooms defined by luminous interceptions allow spaces to flow into one another. The simultaneous visual connections and engagement between rooms and passages change the perception of space to inspire curiosity to learn, observe, touch, and enquire through poetic senses. The store is designed to encompass multi-faceted spatial experience, from shopping to social and cultural gatherings, enhanced by designated sound palettes specific to each level. The curated spaces, designed to exhibit niche objects in a museum format supported by the robotic system provide opportunities for the visitors to interact, explore and experiment presents a renewed approach to consumption. With the provision of space as the new luxury, the holistic interpretation of the future retail model rebrands Au Pont Rouge as an innovative one-of-a-kind department store.

灵活多功能的展示空间为建筑功能和事件的发生提供了更多可能, 例如工作室，时装秀，放映礼，举办讲座，展览等。所有这些新鲜的体验都使Au Pont Roug从一个单一环境的购物场所变成了一个文化社会交互的中心并超越了Saint 2Petersburg带来的历史意义。

The flexible and multi-functional Multi-space invites the public to engage in unexpected programs and events such as workshops, fashion shows, screenings, lectures, culinary functions, exhibitions and art performances, transforming Au Pont Rouge from a niche retail environment into an interactive social and cultural destination beyond its historical meaning to Saint Petersburg.

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