AMO Designs Three Shop-in-shops for JACQUEMUS in Paris and London

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设计师Ellen van Loon和Giulio Margheri为Jacquemus品牌设计了位于老佛爷、塞尔福里奇和哈维尼克斯百货公司的三个零售店，标志着AMO与法国时尚品牌间的进一步合作。

Designed by Ellen van Loon and Giulio Margheri, the three retail outposts at Galeries Lafayette, Selfridges and Harvey Nichols mark the collaboration between AMO and the French fashion label.

▼概览，老佛爷店，overview of the store at Galeries Lafayette  ©Photo by Benoit Florençon, courtesy of AMO

▼概览，塞尔福里奇店，overview of the store at Selfridges  ©Photo by Benoit Florençon, courtesy of AMO

AMO在与Jacquemus的合作中探求品牌特质，以该品牌在普罗旺斯的起源为出发点。目前，巴黎和伦敦的两家商店已于7月向公众开放。两家店各具特色，在老佛爷豪斯曼百货公司60平方米的女装精品店中，室内的墙壁和展示空间完全以枕头覆盖，塞尔福里奇82平方米的配饰精品店则完全采用手工制作的terracruda涂料，这种材料反映出从普罗旺斯风景中汲取的灵感。此外，还有第三家店将于秋季在哈维尼克斯开业。

AMO’s collaboration with Jacquemus began with an investigation into the fashion brand’s identity and origins in Provence. The first two stores in Paris and London opened to the public in July: the 60 square meter womenswear boutique at Galeries Lafayette Haussmann features walls and display elements covered entirely in pillows, while the 82 square meter ground-level accessories storefront boutique at Selfridges is clad in hand-applied terracruda, a ceramic material inspired by the landscape of Provence. A third store will open at Harvey Nichols in the Fall.

▼老佛爷店室内空间，interior view of the store at Galeries Lafayette ©Photo by Benoit Florençon, courtesy of AMO

▼老佛爷店，空间以枕头覆盖
walls and display elements covered entirely in pillows  ©Photo by Benoit Florençon, courtesy of AMO

▼老佛爷店，展示区
display area  ©Photo by Benoit Florençon, courtesy of AMO

▼试衣间入口
entrance of the fitting room ©Photo by Benoit Florençon, courtesy of AMO

▼试衣间室内空间
interior over of the fitting room ©Photo by Benoit Florençon, courtesy of AMO

Ellen van Loon介绍说“Jacquemus专卖店的设计灵感源于该品牌在法国南部的起源。设计旨在通过空间的物质性来捕捉普罗旺斯的氛围。我们选择以完全不同的方式来进行设计，不是先确定形式再决定材料，而是从一开始就选择材料，让它们指引每个空间的形式。”

Ellen van Loon: “The inspiration for the design of the Jacquemus stores owes to the brand’s origins in the south of France. We wanted to capture the atmosphere of Provence through the materiality of the spaces, which led us to approach the design in a different way altogether. Instead of working with form and deciding on the materials afterwards, we chose the materials at the outset and let them guide the shape of each space.”

▼塞尔福里奇店外观，exterior view of the store at Selfridges  ©Photo by Benoit Florençon, courtesy of AMO

▼塞尔福里奇店室内空间，interior view of the store at Selfridges  ©Photo by Benoit Florençon, courtesy of AMO

▼通过空间的物质性来捕捉普罗旺斯的氛围
to capture the atmosphere of Provence through the materiality of the spaces ©Photo by Benoit Florençon, courtesy of AMO

▼展示区，display area ©Photo by Benoit Florençon, courtesy of AMO

品牌成立于2009年，由AMO设计的两家新的“店中店”标志着该时尚品牌向全球迈进的新一步。

The opening of the shop-in-shops designed by AMO marks a global first for the fashion label, which was founded in 2009.

▼塞尔福里奇店，展示区细部，details of display area ©Photo by Benoit Florençon, courtesy of AMO

门店的设计延续了设计师Van Loon和Margheri近期为Tiffany & Co、Off-White、Solid Nature、KaDeWe和BVLGARI打造的零售空间与场景。此外，Van Loon还负责柏林KaDeWe的翻新工程，与该品牌在维也纳的一家新门店。

The store design continues Van Loon and Margheri’s recent work in retail and scenography for Tiffany & Co, Off-White, Solid Nature, KaDeWe, and BVLGARI. Van Loon is also leading the refurbishment of the KaDeWe in Berlin and is undertaking the design of a new department store by KaDeWe Group in Vienna.

▼老佛爷店概念模型，Jacquemus Shop-in-Shop Model, Galeries Lafayette Haussmann © AMO

▼塞尔福里奇店概念模型，Jacquemus Shop-in-Shop Model, Selfridges © AMO

▼材质推敲，material palette © AMO

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