A New Shop for Editions de Parfums Frédéric Malle, Paris by Jakob + MacFarlane

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Appreciation towards Jakob+MacFarlane for providing the following description:

Jakob+MacFarlane 为Frédéric Malle香水品牌打造的巴黎新店业已正式开放。这个位于巴黎Marais区域最繁华的Francs-Bourgeois大街上的空间如同一个长方形的盒子般，镶嵌于一座建于19世纪上叶的建筑的底层，通透的玻璃让街道与内部空间仿佛无缝相连。

Jakob+MacFarlane opens a new Parisian boutique for Editions de Parfums Frédéric Malle. Located in 17 rue des Francs-Bourgeois in the Marais, the new setting for the French creator has been envisioned as a rectangular box, slipped within the ground floor of a pre-Haussmann building; a box with a large window looking onto the street.

▼店铺门面，Storefront ©ROLAND HALBE

▼建筑内部，Interior View ©ROLAND HALBE

“我非常喜欢Dominique Jakob与Brendan MacFarlane为蓬皮杜中心设计的Georges餐厅。极具未来感的设计如今看来仍如15年前一样完美，带给人们无数的惊喜。但让我真正下定决心的，是Marais Florence Loewy艺术书店中由Jakob+MacFarlane所设计的三合板“蜂巢”书架。”Frédéric Malle说到。

“I’d very much loved Dominique Jakob and Brendan MacFarlane’s work on the restaurant Georges at the Centre Pompidou. A futurist fantasy, it remains to this day as perfect and unexpected as it was fifteen years ago. But it wasn’t until I revisited the Florence Loewy bookshop in the Marais, displaying artists’ books and for which Jakob+MacFarlane designed an intriguing “hive” of plywood bookshelves.” sums up Frédéric Malle.

▼木板穿插交错，从墙面和天花向中部延伸，塑造出蜿蜒的内部空间，Its interior is a carefully sculpted wooden framework ©ROLAND HALBE

木板穿插交错，从墙面和天花向中部延伸，塑造出蜿蜒的内部空间。恍如一个个漂浮于半空中的神秘岛屿或是钟乳石，组成了展架、冷藏陈列柜、桌子和闻香柱。

Its interior is a carefully sculpted wooden framework from which a series of mysterious islands and stalactites emerge, shelves and refrigerated cabinets alternate, as well as tables and columns for smelling.

▼恍如一个个漂浮于半空中的神秘岛屿或是钟乳石，a series of mysterious islands and stalactites emerge ©ROLAND HALBE

地板、墙面与天花皆由抛光不锈钢面板打造而成，空间层层反射，仿佛永无尽头。而幻境中中飘浮的无数木浮岛让行走其中的客人仿佛被香水所包围。而这一连串的虚拟空间中也同时倒映着客人所能触及的真正物理空间。

The floor, walls and ceiling are covered in mirror-polished stainless steel, creating an effect of endless complexity, infinitely reflecting the bookcases, like visionary wooden landscapes, accommodating the bottles. This succession of virtual spaces reflects the physical realm belonging to the viewer.

▼地板、墙面与天花皆由抛光不锈钢面板打造而成，The floor, walls and ceiling are covered in mirror-polished stainless steel ©ROLAND HALBE

▼ 空间层层反射，仿佛永无尽头，creating an effect of endless complexity, infinitely reflecting the bookcases ©ROLAND HALBE

瓶身变身为光之城市为重重的光斑，在建筑师和调香师起初讨论时：“我们谈论书籍和香水，也谈论法国季节公园的迷宫，都与幻像与无限的空间有着紧密的关联。每当选择一款香水，它的味道会成为一个人未来多年独特的味道，同时意味着香水使人们在现实世界中得以释放，找到一个可以真实和幻想之间的空间。这需要舒适安静的环境和时间。

A bottle then becomes a multitude of points to expose and to explore in the City of Light. The result of discussions between the architects and the perfumer at the beginning of the project, “We talked about books and perfumes, but also about the labyrinth in the Jardin d’Acclimatation, about illusion and infinity. Choosing a fragrance, a scent to call one’s own for years to come, means shielding oneself from the world’s restrictions, finding a space between what’s real and imagined. It requires comfort, silence and time.”

▼瓶身变身为光之城市为重重的光斑，A bottle then becomes a multitude of points to expose and to explore in the City of Light ©ROLAND HALBE

闻香柱令人们沉浸于香氛的大海，选择好的香水都隐藏在墙上。这个空间像是一个出版社，传承了F.Malle的传统，一个个香水瓶悬挂起来提醒着艺术家处于香水的世界中。人造光是该项目重要的一部分，设计师与灯光设计团队 L’Observatoire International紧密合作。“ 我们在墙上和天花板上设计了一系列的凹槽将灯光安置于此。柔和的灯光通过乳白色的面板照射在架子上，聚光灯直接照亮了天花板。每一瓶香水也被架子上的背景光打亮。”两位建筑师解释道。

The columns, there for smelling, immersing yourself and choosing your scent, are hidden in the walls. Like in a publishing house, and true to F. Malle tradition, portraits of perfumers hang as a reminder of the artists at the heart of the perfume house. The artificial light is a vital component of the project, designed in close collaboration with lighting design teams at L’Observatoire International. “We have created a series of recesses in the walls and ceiling to provide light. Firstly subdued lighting in the shelving via opalescent panels, then direct ceiling lighting with spotlights. Lastly, each bottle of perfume is highlighted through a backlighting system integrated with the shelving,” explain the two architects.

▼ 每一瓶香水也被架子上的背景光打亮，each bottle of perfume is highlighted through a backlighting system integrated with the shelving ©ROLAND HALBE

Photograhper: Roland Halbe, www.rolandhalbe.de

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